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6 New, Trending Fashion Brands at Nordstrom This Spring That You Don’t Want to Miss
Celebrities — from Taylor Swift to Kate Middleton — adore them, too.
By Stacia Datskovska Plus Icon
Senior Commerce Writer for WWD
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March 21, 2025, 5:30pm
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As signaled by the recent vernal equinox, spring is finally here (we see you, 7 P.M. sunsets!), and this makes for the perfect time to score some fresh finds from everyone’s favorite retailer Nordstrom. Its site always has no shortage of on-trend, celebrity-approved new arrivals, but, for this spring 2025 season, the “New Brands” category seems to practically overflow with fashion must-haves.
From laid-back, bohemian-skewing spring dresses and blouses, courtesy of Dôen, that will channel major Euro-chic vibes (even if you have no upcoming travel plans) to fashion and footwear from Cult Gaia that could easily appear on your favorite “The White Lotus” character, there’s truly something for everyone at Nordstrom this spring. All kinds of budgets, too, are respected, and some top items are even seeing markdowns that are making them a steal and a half.
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Shopping at Nordstrom is never a bad idea, because the retailer truly makes it the most pleasant experience via perks and exclusive sale access. Joining the Nordy Club, for example, allows you to rack up points with every purchase, enjoy access to members-only discount events, and take advantage of free, two-day shipping to select areas. This insider’s club is absolutely free, by the way, but you can also elevate your status by signing up for a Nordstrom credit or debit card (which promises further bells and whistles). More importantly, Nordstrom stages one of the biggest shopping happenings of the year, what with its summertime Anniversary Sale during which the hottest picks across beauty and fashion see hype-worthy discounts.
But because it’s not summer quite yet, we’re fully embracing the warming, start-of-spring temperatures by highlighting six editor-loved brands that just joined the Nordstrom lineup and will please even the pickiest of fashionistas. Here, we’ll give you the full rundown on the brands in question and emphasize what exact pieces you should shop before they’re gone for good.
You (and your wardrobe) deserve this refresh, and Nordstrom will deliver in spades.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Dôen
Last summer, Dôen — a founded-in-2016, women-run brand — absolutely exploded in popularity after both Brie Larson and Alexandra Daddario were spotted in its Rosaria Polka Dot Maxi Dress (now sold out, obviously) at an Italian press conference. Even before that, though, every time a celebrity was be seen in a Dôen piece, whether it be Kaia Gerber donning the intricately detailed Greta Top or Elle Fanning displaying some summery street style in the Sebastiane Skirt paired with a striped bodysuit, it would generate no small amount of buzz that was usually followed by a depletion in inventory.
Brie Larson and Alexandra Daddario at the press conference in Cagliari, Italy, on June 20, 2024, wearing the Rosaria Polka Dot Maxi Dress from Dôen. Courtesy Daniele Venturelli/Getty Images
Dôen, as it turns out, expressly seeks out to honor womanhood through its clothing collections, creating offerings with the female gaze in mind. Though the company makes outerwear, knitwear, denim, lingerie, and even bags at this point, it’s Dôen’s dresses and blouses that originally captured the collective imagination and put the brand in the public eye.
For those seeking to master the boho-revival trend spotted on recent runways — all about whimsy curated by looser silhouettes and, yes, florals — Dôen couldn’t be a better company to shop from. Its pricing on Nordstrom makes it accessible while still reflecting the high-quality nature of each and every item. There, you’ll see Dôen’s cottagecore-inspired cotton dresses, whitewashed peasant tops, and even soft-as-a-cloud cardigans for those days when a breeze lingers in the air and calls for a transitional dressing moment. Shop away knowing that whatever Dôen bestseller you’ll end up getting for yourself will make you look like a fairy in the best of ways.
Dôen Claudine Cashmere Cardigan
$298
By now, the “spring=pastels” equation is known to everyone, and this endlessly soft, 100-percent cashmere cardi masters the math with its light green color reminiscent of sea foam. You can go with multiple styling options here: closing only the top button for a prim-and-proper look or else just the middle three to show off your layered necklaces. When early spring temperatures invariably pivot in the evenings, you’ll feel warm (and like the chicest person around) thanks to this bright beauty.
Price upon publish date of this article: $298
Dôen Henri Organic Cotton Voile Top
$218
Though this boho-chic top is also offered in a soft white hue or a blue floral print, the pictured black version grants it the mystique and classic versatility we recommend you showcase more of this spring. Just imagine how it would look with a pair of wear-everywhere denim jeans and your favorite gold jewelry selections. Not convinced yet to snag the gem? Taylor Swift was spotted in a Henri Top from Dôen circa 2023, so it’s safe to say those ruffles have major, celebrity-backed appeal. After Swift donned it, the top sold out in a flash, so getting it while it’s back in stock is a very smart, very sensible decision.
Price upon publish date of this article: $218
Dôen Romina Floral Organic Cotton Maxi Dress
$248
A floral dress acts as a truly timeless investment piece in any wardrobe but especially one that is getting dolled up and upgraded for warmer weather. This romantic number takes design direction from a field of blooming cornflowers and is a pitch-perfect match for ballet flats, a treasured pair of kitten heels, or even sturdy and dependable white sneakers — looking flawless in each and every context.
Price upon publish date of this article: $248
Derek Lam 10 Crosby
Derek Lam 10 Crosby was launched by fashion designer Derek Lam in 2011, acting as a more affordable offshoot of his original namesake label. For the NYC-based brand, which held its first-ever NYFW presentation this year, urban sophistication is the name of the game — not to mention a refined femininity and practical luxury. What do these buzzwords translate to in practice? Dresses with modern profiles, bottoms that tie into today’s trends (from the straight-legged to the cuffed), darling tops that don’t shy away from a little color, and so much more.
A-listers are on board will all that. Emily Blunt once sported Derek Lam 10 Crosby’s camel-colored jacket that fit into the whole “office siren” fascination of today, none other than Kate Middleton looked refined in a leopard-print midi dress from the brand, and even Taylor Swift was spotted in one of its striped, button-down shirtdresses.
The Duchess of Cambridge on Jan. 26, 2022, in London, England, donning a now-sold-out dress from Derek Lam 10 Crosby. Courtesy Alastair Grant/Getty Images
While none of the mentioned pieces are in stock anymore, you can and should shop the ones currently available at Nordstrom — from color-blocked dresses perfect for a destination wedding to tweed vests for some corp-core fun.
Derek Lam 10 Crosby Shay Sunglasses
$215
Once the denim dress has been slipped into, the bold red lipstick carefully applied, and the slingback heels put on, the final puzzle piece needed before running out the door is a trusty lil’ pair of sunnies. Considering that cat-eye shapes with chunkier frames were deemed trending for spring 2025 at this year’s eyewear trade show Mido, Derek Lam 10 Crosby’s Shay Sunglasses are the definition of timeliness — and yet are also classic enough to be worn across seasons and years. Though they are offered in the more traditional black or tortoise varieties, when else can you have a little color-fueled fun if not all through spring?
Price upon publish date of this article: $215
Derek Lam 10 Crosby Asuka Fringe Detail Cotton Blend Tweed Crop Jacket
$595
Especially in early spring, temperatures tend to shift throughout the day in quite unpredictable ways, but this pretty little thing will make sure you stay warm and look stylish in equal measure. The “French girl chic” trend couldn’t be hotter right now, and it’s an accurate description for Derek Lam 10 Crosby’s cropped tweed jacket. Pair it with a white t-shirt and jeans or else invest in a skirt with a similar materiality for some matchy-matchy glam.
Price upon publish date of this article: $595
Derek Lam 10 Crosby Twain Strip Cotton and Cashmere Shrug & Sweater Set
$395
The nautical stripes of this ensemble feed into the fisherman aesthetic you’ve been seeing everywhere (and which was included in the Pinterest Predicts trend report for 2025!), but what really makes it a standout option is that it’s a two-in-one, pre-styled purchase. Wear the included sweater as pictured — over the shoulders and tied at the front, how Parisian of you — or fully over the body during days when it seems like winter is still lingering in your peripheral vision.
Price upon publish date of this article: $395
Cult Gaia
Seeing as how “cult” is at the very heart of this brand’s name, it’s really no wonder that the selections it offers are nothing short of cult classics. Launched in 2012 out of Los Angeles, Cult Gaia seeks to create true heirloom pieces that double as objet d’arts, and though it started off selling accessories (believe it or not, flower crowns were the first product category), the company is now known and loved for its ready-to-wear collections that include dressy gowns in stunning colors, Insta-worthy bikini sets, and shoulder bags that are structural marvels.
Celebrity fans include Kelly Rowland, who’s not only worn Cult Gaia’s Prescott Knit Top, earrings, and Lisse Clutch in conjunction with an ivory-hued fedora recently but also showed off the brand’s Delvina Clutch at this year’s Vanity Fair Oscars Party — the item being worthy of a shelf at The Met. Blackpink’s Lisa stepped out in a red cutout dress from Cult Gaia, too, and Alix Earle flaunted the Bowie Knit Dress in all of its hand-crocheted glory last year while on a warm-weather vacay. All of this proves the bestsellers’ versatility when it comes to looking eye-catching on any occasion.
Cult Gaia’s offerings are front and center at Nordstrom this season. Maybe you’re in the mood to grab some woven mules that can be worn to the beach and dinner both or else are eyeing a crisp maxi skirt that honors the Pantone Color of the Year for 2025. No matter your inclinations or tastes, the Cult Gaia finds we’re spotlighting below — as well as the ones you’ll find on your own time while browsing the retailer — will make you the most fashion-forward person in the friend group.
Cult Gaia Jojo Leather & Raffia Top Handle Bag
$321 $428 25% off
Each spring, handbags are often the first wardrobe refreshers buyers run to grab, and, if spring 2025’s accessory trends are any indication, we’re all reaching for more raffia and bucket bag silhouettes this time around. The material is quintessential in resortwear, but Cult Gaia’s take promises a fresh perspective: what with that frayed, wavy topline, twisted handles, and smooth leather base. Let this catchall become your trusty sidekick on errand runs, brunch meetups with friends, and the bits of life in between… but be prepared for many questions as to its source!
Price upon publish date of this article: $321
Cult Gaia Meerah Top Handle Shoulder Bag
$428
If Coach’s Brooklyn Bag ranking as one of the hottest product on Lyst Index’s 2024 report for Q4 is any indication, slouchy bag silhouettes are in right now. This one, made from supple leather with breathtaking gold hardware, will work overtime to ensure you can carry all your daily essentials in the most comfortable way possible. Every design detail looks to be meticulously thought through here, right down to the twists in the shoulder strap. The Meerah Bag is proof that when Cult Gaia arranges a meet-cute between functionality and attractiveness, sparks fly.
Price upon publish date of this article: $428
Cult Gaia Gracie Sandal
$448
She is beauty, she is grace, she is Cult Gaia’s Gracie Sandal. If you’ve been holding out on joining the whole goddess trend that’s been taking the Internet by storm, this shoe gives an excuse to do so. Its heel is made of chunky, less-than-opaque beads that take the sandal to sexier heights, and those clear straps are another much-appreciated touch. PS: Pair with a draped dress in a dark color (we’re thinking aubergine) for an utterly head-turning getup.
Price upon publish date of this article: $448
Solid & Striped
Where swimwear and resortwear is concerned, Solid & Striped is a winner on all fronts. Founded in 2012, the brand dives into beachy must-haves that radiate a kind of clean, cool, and classic aesthetic. Last year, it tapped Sofia Richie Grange to co-design the spring 2024 ready-to-wear collection, which also heralded Solid & Striped’s expansion into activewear, accessories, and lifestyle essentials at large.
Though the brand’s signatures and new releases live rent-free in everyone’s head, they can especially be spotted on stars like Nina Dobrev (who once wore a Solid & Striped ribbed one-piece that contrasted supremely well with the crystal-clear water in the background of her Instagram photo), Katy Perry (who took St. Tropez by storm in the Daphne Bikini Top and Bottom), and Emma Roberts (looking pretty as a peach in a belted one-piece).
Solid & Striped’s new era of moving beyond swimwear while still keeping those origins in the brand DNA is readily apparent in its current Nordstrom roster. Here, you’ll find everything from mini dresses to wide-leg pants to light sweaters. The overarching ethos is still peak femininity and luxury, so it’s not that extreme of a departure.
Solid & Striped The Felice Rib Cover-Up Dress
$238
Though it might not look like it at first glance, this monochrome cover-up from Solid & Striped is semisheer. The implication? It can be pulled over swimsuit coordinates, yes, but could just as well be worn over some body-hugging undergarments — thereby tapping into the sheer dress trend we’ve seen on red carpets across recent events like the Grammys, Oscars, and more. The cover-up’s intentional simplicity calls for styling with a fit-for-spring trench coat or else a sportier, brighter anorak (as seen in Prada’s spring 2025 collection). After all, those spaghetti straps, while sexy, might leave you shivering!
Price upon publish date of this article: $238
Solid & Striped The Soglio Long Sleeve Maxi Dress
$448
Have too many wedding invites to count? Wear this classic dress to all the celebrations. It’s restrained in an elegant way, provides full coverage, and, by proxy of those characteristics, allows for some play in the form of statement jewelry (we suggest a gleaming gold cuff or chunky earrings!). To emphasize the upper-body contouring delivered by that funnel-neck bodice, style your hair in a slicked-back bun, and thank us later.
Price upon publish date of this article: $448
Solid & Striped Annemarie Rib One-Piece Swimsuit
$128
Attention, attention: This is the very same swimsuit Nina Dobrev wore in her aforementioned Instagram post. Though it’s sold out on the Solid & Striped site, Nordstrom offers the one-piece in either Blackout or the lighter Marshmallow. Rich texture and a contrasting white trim manage to overhaul the classic form while still appearing demure. It’s one of those styles that you can pair with a black sarong skirt for beach-to-bar attire, but it can also look just as darling with a pair of cut-off denim shorts and a sun hat.
Price upon publish date of this article: $128
Silk Laundry
Silk Laundry was launched in Australia in 2015 with sustainability and conscious living at its heart. Meant to complement and propel a worldly wardrobe, it debuted with a silk slip dress collection but then evolved to offer clothing of all kinds, as well as belts, scarves, and bird-inspired jewelry. Its devotees include Gwyneth Paltrow, Emily Ratajkowski (who seems to be especially fond of Silk Laundry’s Long Bias Cut Skirt, having sported it many, many times), and even Jake Gyllenhaal (who put the Twill Boyfriend Shirt on display during an SNL monologue).
Emily Ratajkowski out and about on Aug. 16, 2023, in New York City, wearing Silk Laundry’s Long Bias Cut Skirt. Courtesy MEGA/Getty Images
At Nordstrom, expect to discover pieces from the brand that will become your newest outfit staples — swathed, as they are, in solid colors that bypass boredom and instead exude timelessness. The biggest perk of these clothing items is that they’re made of silk, of course, which will infuse your spring style with just the upscale softness you were craving. And though the price points cannot be called affordable, every penny is worth it to have Silk Laundry in your own closet.
Silk Laundry Cotton Round Shirt
$240
Button-ups are favored by everyone from Kendall Jenner to Emily Ratajkowski to Taylor Swift (and Princess Diana was also a fan of incorporating this shirt style into her imitation-worthy attire choices). Such shirts channel a distinct cool-girl vibe through slightly androgynous undertones — especially effective if combined with more feminine-leaning items like linen dresses or midi skirts. This 100-percent cotton button-up from Silk Laundry is perfectly crisp, gloriously lightweight, and meant for oversized wear (be sure to size up!). And, if the urban legend is correct, those vertical stripes just might make you appear taller.
Price upon publish date of this article: $240
Silk Laundry Relaxed Blazer
$360
The rich, pine-inspired colorway of this lightweight blazer is enough to make us smash that add-to-cart button, but it’s really the item’s loose, unlined, and fluid nature that inspires swooning. This is the kind of blazer that can elevate every last outfit: from the little black dress you always have at the ready for when cocktail hour calls to the ’90s-style indigo jeans that have been your closet mainstays for forever. The best part? Some formal blazers tend to hang heavy, but this baby is lightweight as can be.
Price upon publish date of this article: $360
Silk Laundry Deco Rouleau Dress
$400
This 100-percent silk masterpiece can be styled from day to night and all over again, by virtue of the fact that slip dresses will never not be en vouge. It features an oh-so-flattering V-neckline and will look especially dainty in collaboration with a softer-than-soft cardigan or cropped leather moto jacket for that extra ounce of retro edginess.
Price upon publish date of this article: $400
Jessica Rich
If you keep up with celebrity style alerts, you know about Jessica Rich — a brand that catapulted to fame in 2018 when it rolled out its by-now-signature transparent stilettos. In 2022, designer Jessica Rich took home Footwear News Achievement Awards’ Emerging Talent trophy, and her It-girl heels have over the years landed on the feet of Jennifer Lopez, Heidi Klum, the Kardashians, and more stylish celebrities.
Jessica Rich’s shoe styles are confidence-boosting and trendy, while also providing timeless appeal to wear season after season. From candy-colored platforms to snakeskin stunners, Nordstrom’s top footwear styles from Jessica Rich just might become your best investments of 2025.
Jessica Rich Platform Sandal
$105
On Milan’s spring 2025 runways, designers broke free from the shackles of quiet luxury in the shoe department, instead embracing eccentricity via colors and materials both. While this shoe from Jessica Rich — in a bright blue deserving of a double take — is definitely quirky, it balances this quality out with a classic, well-loved profile. If you’ve long wanted to inject your personal style with a bit of color-happy playfulness, the designer’s Platform Sandal provides a low-lift (and high-elevation!) way of doing just that.
Price upon publish date of this article: $105
Jessica Rich Coco Mule
$105
In the world of spring 2025 accessories, snakeskin presents itself as a major trend, and these fanciful sandals feature just the right amount of the exotic pattern. The mule’s pointed open toe design, too, will look supremely attractive when peeking out from your wide-leg trousers or pleated maxi skirt. Regardless of the pairing, Jessica Rich’s Coco Mules will pay dividends by elevating all your OOTDs with texture and visual interest.
Price upon publish date of this article: $105
Jessica Rich Bella Stiletto
$150
Harking back to Jessica Rich’s hero collection — Transparent — these see-through beauts with wrap-up ankle straps are in a league of their own, saying a lot without ever appearing too flashy. In fact, they’re perfect for emanating subtle sophistication during a hot date in the city or for when you want your spring gala gown to be the star of the show.
Price upon publish date of this article: $150
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending new products and brands, including those found at Nordstrom.
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