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Why Everyone Is Obsessed With This $35 Shirt Dress That Keeps Selling Out
It looks far more expensive than its original price tag, and right now, you can take an additional 10 percent off at checkout.
By Camila Quimper Plus Icon
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Courtesy Old Navy
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There are some pieces you buy because they’re trending, and then there are the ones you buy because they make your life easier. Old Navy’s Pintuck-Waist Midi Shirt Dress falls into the latter category — although the fact that more than 70,000 shoppers are searching for it certainly doesn’t hurt.
The $35 dress has been selling out, which is easy to understand when you look at its design. The pintuck waist gives the midi silhouette definition, while the button-front construction keeps it classic. It’s feminine without feeling overly fussy, and it can be styled several different ways depending on where you’re headed. That’s really the appeal of a shirtdress.
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Sell-Out Risk
Old Navy Pintuck-Waist Midi Shirt Dress
$34.99 $49.99 30% off
There’s a reason the shirtdress refuses to disappear from the fashion lexicon: It’s one of those rare pieces that can make getting dressed feel almost too easy. Old Navy’s Pintuck-Waist Midi Shirt Dress follows the formula with a button-front silhouette and spread collar, then adds a pintuck waist that gives the $35 style a little more shape.
It comes in black and a white-and-blue stripe, both of which are primed for summer accessorizing. Think leather sandals and a tote for daytime, then heels for dinner. Several sizes are already sold out, though, with M, L, XL, XXL, 3X, and 4X still up for grabs.
Price upon publish date of this article: $34.99
The silhouette has been a fashion mainstay for decades, with designers including Christian Dior, Joseph Altuzarra, Staud and Carolina Herrera returning to the shape in their collections. Dior’s “New Look” helped popularize the idea of pairing menswear-inspired details with a more feminine silhouette, while contemporary designers have continued to reinterpret the shirtdress in everything from crisp cotton to fluid, floor-skimming styles.
Celebrities have also made a case for the versatility of the look. Anne Hathaway famously wore a white GapStudio shirtdress with Bulgari jewels to a black-tie event, proving the silhouette can hold its own in a glamorous setting. Julia Fox later wore the same dress during the day in New York, giving it an entirely different feel. Zendaya took a similar approach in “Challengers”, where a shirtdress became part of her character’s polished tennis wardrobe, and incorporated the style into her own personal wardrobe. The “Spider-Man: Brand New Day” actress wore a white shirt and bubble skirt look at the Louis Vuitton Fall/Winter 2026–2027 show during Paris Fashion Week (seen below).
That range is precisely why the shirtdress continues to earn its place in any wardrobe. Old Navy’s version can be worn with sneakers and a baseball cap for a casual day, then transformed with sandals, jewelry, or a blazer depending on the occasion.
At $35, it’s an especially accessible way to tap into a silhouette that has long been favored by designers and celebrities alike. Better yet, shoppers can take an additional 10 percent off at checkout right now. With several sizes already gone, this is one summer find worth shopping before your size disappears.
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About the Author
Camila Quimper is a Commerce Writer at Penske Media, where she covers fashion, beauty, luxury shopping, and the latest trends across WWD, Footwear News, Billboard, The Hollywood Reporter, and Rolling Stone. Previously, Quimper was a Commerce Editor at E! News, and her work has also appeared in Cosmopolitan, ELLE, Esquire, Men’s Health, i-D, Dazed, and other publications. Before joining E! News, Quimper got her start in e-commerce at Hearst Magazines, testing products alongside the Good Housekeeping Institute team, covering major shopping events, and curating gift guides. She earned a bachelor’s degree in fashion journalism from London College of Fashion, University of the Arts London and loves reporting on the best budget fashion finds to add to cart.
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