Eye
Taylor Swift, Kim Kardashian and More Stars Turn Out for the Academy Museum Gala
Fashion
Yui Chen Wins 41st Edition of Hyères Festival
Business
Mazarine Founder Targets International Growth
Splurge-Worthy: Olivia von Halle’s New PureCash Collection Delivers the Finest Cashmere Pajamas to Lust After
Now this is quiet luxury.
By Adam Mansuroglu Plus Icon
Former Director of Commerce for Footwear News and WWD
Recent Articles by Adam Mansuroglu
- Here Are the Best On Sneakers for Women to Wear During Runs, Walks, and Every Activity in Between
- EXCLUSIVE: Shop Crocs x Touchland Hand Mist Case Collection Before It’s Too Late
- Coach’s ’90s Soho Sneaker Packs All Your Current Favorite Shoe Trends Into One Must-Have Drop
October 2, 2023, 6:46pm
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
Add us as a Google Preferred Source

Olivia Von Halle
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
- Share this article on Facebook
- Share this article on X
- Share this article on Pin It
- Share this article on Tumblr
- Share this article on Reddit
- Share this article on LinkedIn
- Share this article on WhatsApp
- Share this article on Email
- Print this article
- Share this article on Talk
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
The cozy season is here, which means it’s time to indulge in new, buttery soft loungewear for self-care nights and lazy Sunday mornings. Our recommendation: Olivia von Halle’s new PureCash collection, the label’s first 100-percent cashmere edit of four new, refined loungewear silhouettes for women with a minimalist style aesthetic seeking maximum comfort.
Years ago, as young lingerie market editor, whenever a fashion editorial or celebrity cover shoot called for rich, lavish robes or pajamas, I knew Olivia von Halle was — and still is — the right answer. Since the brand’s 2011 launch, its opulent printed silk pajamas sets were a hot commodity (especially when the silk pajama shirt trend reached peak popularity back in the mid-2010s), but so was its silk cashmere tracksuit, worn by trendsetters like Gigi and Bella Hadid, Rihanna, and Selena Gomez. Now, for the PureCash collection, Olivia von Halle stripped away the eye-catching, whimsical prints to highlight the elegance and luxury of simply stunning cashmere from Inner Mongolia.
Related Articles

From the Archive: 30 Glam-to-Kitsch Halloween Costume Ideas From the Runway

Yui Chen Wins 41st Edition of Hyères Fashion Festival, the First Under New Leadership
If you’re like us, you take your cashmere very seriously, and Inner Mongolia’s Grade A cashmere is as good as it gets. Mountain goats in the region produce some of the finest, longest, and most durable cashmere fibers for the highest quality product (hence the steep price tag).
When your garments are constructed with such a sumptuous fabric, there’s no need for additional bells and whistles to attract big spenders. Named after timeless style icons Lee Radziwill and Gloria Vanderbilt, these pieces perfectly play into fashion’s “quiet luxury” trend of the moment that took off around the last season of HBO’s “Succession” (which the brand nods to with its shawl-collared Logan robe). While the definition of quiet luxury has been debated ad nauseum, who could argue that anything could be more luxurious — and in a sense, quieter — than fine cashmere attire, which is meant to be worn purely for pleasure and rarely to be seen by others.
However, with the style set stepping out in cotton boxer shorts from The Row and Bottega Veneta this past summer, one can easily make the case for running across town in luxury cashmere pajama separates. The tracksuit and pajamas come in gorgeous, versatile hues of beige, ivory, and navy that pair perfectly with an oversized trench coat or bold-shouldered blazer, especially when accessorized with pointed-toe pumps or lug-sole loafers. While these luxury pieces all come with a hefty price tag over $3,000, you can also just upgrade your beauty rest with the new Audrey sleep mask in the same high-grade cashmere fabric $370.
Whether you’re already pondering your travel wardrobe for St. Moritz this winter or plan to spend more time watching the snow fall from your humble abode, Olivia von Halle’s PureCash collection is worth the splurge to soften the blow of cold-weather winds and the winter blues.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Related:
Best Silk Pillowcases
Cozy Gift Ideas
Olivia von Halle Vanderbilt Muscat Beige Cashmere Pajamas
Courtesy of Olivia von Halle
Olivia von Halle Vanderbilt Muscat Beige Cashmere Pajamas $3,050 Buy Now At Olivia Von Halle
Olivia von Halle Radziwill Osaka Navy Cashmere Tracksuit
Courtesy of Olivia von Halle
Olivia von Halle Radziwill Osaka Navy Cashmere Tracksuit $3,350 Buy Now At Olivia Von Halle
Olivia von Halle Logan Aspen Ivory Cashmere Robe
Olivia von Halle
Olivia von Halle Logan Aspen Ivory Cashmere Robe $3,700 Buy Now At Olivia Von Halle
Olivia von Halle Audrey Osaka Navy Cashmere Eye Mask
Courtesy of Olivia von Halle
Olivia von Halle Audrey Osaka Navy Cashmere Eye Mask $370 Buy Now At Olivia Von Halle
Meet The Author
Adam Mansuroglu is the Director of Commerce for Footwear News and WWD, overseeing strategy for shopping content on both brands, along with writing and editing shopping guides, product reviews, and shopping trend stories across fashion, beauty, home and lifestyle product categories for men and women. Prior to his current role, Mansuroglu was a fashion editor and stylist at Cosmopolitan Magazine, Style Editor at BestProducts.com, and Senior Style and Gear Editor at Men’s Health Magazine. Mansuroglu has been tapped as a shopping expert for editorial websites such as Wirecutter, and his writing has also appeared in Out Magazine, Esquire and other publications. Learn more about us here.
Tags
Sign up for WWD news straight to your inbox every day
WWD Recommends
-
Durango Signs Licenses for Apparel, Bags and Small Leather Goods
-
Becky G Fronts Guess’ Low Rise B Jean Campaign, Photos
-
By
-
Ferran Torres Talks World Cup and That Hat
Character Study: Classic Men’s Looks with Modern Updates
Thom Browne and Teyana Taylor: Designer and Muse
CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages
Icebreakers with François Arnaud
Getting Ready for Marc Jacobs 2026 with Nicky Hilton
'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society
Getting Ready with Kerry Washington & Michael Kors
Head to Toe: How to Style Outerwear for Everywhere
A Tour of the New Hermès Madison Avenue Flagship
Adidas Terminates Yeezy Partnership With Ye With Immediate Effect
Louis Vuitton Launches New Exhibition in NYC
Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime
Head To Toe: Transitioning Your Wardrobe
A closer look at LaQuan Smith's new collection and designing for Beyonce
WWD Report Card: Beyoncé’s Fashion ‘Renaissance’
Men’s Spring 2023 Trend: Skin Show
‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration
Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala
A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years
Megan Fox’s Best Fashion Moments Over the Years
WWD Report Card: Selena Gomez’s Fashion Evolution
The Biggest Fashion Collaborations of 2022 — So Far
5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection
LAUNCH PAD: First Look at the New J. Crew
WWD Report Card: Brad Pitt vs Ryan Gosling
Report Card: Rating the Looks from Paris Couture Week
First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne
First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale
First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri
First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper
First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab
First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM
First Impressions: Milan Men's Spring 2023 | Day 1
First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson
Hot Summer Bags
WWD + Beauty Inc. at Cosmoprof 2022
On the Red Carpet at the 2022 Met Gala: All the Looks
'And Just Like That' Costume Designers Talk Process for New HBO Show
Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor
Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker
Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors
Video: Do These Outrageous Celebrity Fashion Looks Hold Up?
Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More
Video: Bob the Drag Queen Grades Legendary Fashion Looks
Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars
Video: The Origins of French Girl Style à la Chanel
Video: WWD Presents 'Creating Queer'
Video: Model Shaun Ross Talks Diversity in the Fashion Industry
Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign
These Inclusive Face Masks Provide Functional PPE to All Frontline Workers
Most Popular
-
Amal Clooney Shines in Gold from Head to Toe at the 2026 Albies in London
-
Gigi Hadid Debuts the Next Collab Sneaker from Miu Miu and New…
-
Venus Williams Laces Up Sporty & Fashionable Sneaker Heels at the…
-
Kate Middleton Wears a Shiny New Pair of Go-to Gianvito Rossi Heels…
WWD
Get all the top news stories and alerts straight to your inbox.
Enter your Email
Sign Up Sign Up
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.