Business

WWD Honors Industry’s Top-Performing Companies, Designers and Executives

Footwear News

VF Is Upbeat About Vans’ Prospects

Beauty

Unilever Posts 13.3B Euro Q3 Revenue, Boosts Outlook

Shop
Fashion

It’s Time to Get Acquainted With Sanoë — A Luxury, Bavarian-Inspired Jacket Brand That’s Writing the Rules of Fall’s Equestrian Aesthetic

"Not (not) your grandmother's jacket."

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

View All

October 28, 2025, 1:31pm

Add us as a Google Preferred Source

model resting her upper body on chair while wearing Sanoë jacket in black

Courtesy Sanoë

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Shop Sanoë’s Fall 2025 Collection

View more +

When someone says “equestrian-inspired,” it’s easy to immediately associate the term with Ralph Lauren’s barn jackets, wool skirts, and cable-knit sweaters, or else Burberry’s buckle-clad riding boots and heritage trenches. But it’s about time another brand came into the picture to dilute the supremacy of these legacy institutions, and there’s no better one for the task than Sanoë — founded in 2021 by Sabrina Burda and Noëlle Pallais.

Fashion

The Best Work Bags for Women to Wear This Fall

Fashion Scoops

From the Archive: Sweater Weather Is Here

Burda’s family is German and Pallais’ is Peruvian. While the former has a background in the art and events world, the latter’s expertise is rooted in fashion, with time spent working at Vogue and in a stylist capacity for top labels. The two found common ground in wanting to create what they call a “unique retail experience with small designers from around the world,” which led to them opening a multi-concept store called RAC. And as these things tend to go, the endeavor later prompted the duo to branch out and form their very own brand.

Enter Sanoë, which came into the world with a motto attached: “Not (not) your grandmother’s jacket,” meaning its made-in-Portugal outerwear is directly influenced by the way the co-founders’ elders dressed… and this is a point of pride for them.

View this post on Instagram

A post shared by SANOË (@shop.sanoe)

“There is strong inspiration behind the memories of how our mothers and grandmothers styled themselves to go out, as we grew up in the ’90s,” Burda shares with WWD.

She brings her Bavarian roots to each and every heirloom-quality jacket and is guided by her grandmother’s own professional past, having started a fashion magazine in the ’50s called Burda Moden. Operating to this day, the publication taught women how to sew their own stylish pieces at home after the war, giving them a taste of straight-from-Paris sartorial trends that they wouldn’t have access to otherwise.

Recently, Burda and Pallais celebrated the launch of their fall 2025 collection, driven by the overarching theme of “Midnight in the City” and the feelings of sensual mystique and sophistication that this phrase evokes.

The structured and hand-embroidered Blaire Brun jacket from Sanoë’s fall 2025 collection — available to pre-order now. Courtesy Sanoë

explore Sanoë’s new collection

There are two net-new black jackets present in the capsule, which is a rarity considering the minimalist, unadorned hue is one Sanoë has typically stayed away from. “One [jacket] draws a very classic tailored silhouette to go with any evening look, while the other is a detailed embroidery piece with a playful flair at the waist,” Pallais describes. Aside from these fresh arrivals, Sanoë fans will be getting reintroduced to the beloved Victoria Dorset and Annabelle Minuit styles, this time in a navy blue that can effortlessly transition from day to night.

Here, the proof of Sanoë’s mastery is in the (fabric) pudding. Touches of velvet, wool, and cashmere prevail — capable of keeping you insulated against the winter chill while also providing textural richness underhand. The fact that the collection toes the line between “alpine chalet” and “city night out” makes it all the more versatile and ideal for wearing on any occasion that demands a bit of prep in the style department.

Sanoë’s Viola Notte Fleur is feminine elegance incarnate: marked by floral buttons, a virgin wool composition, and a cropped silhouette. Courtesy Sanoë

Brand tradition has it that each new drop — Sanoë unveils two yearly, with the ideation process kicking off a year in advance — needs to feature one holiday-specific offering. This time around, it’s the Camille Rosso suit. “We love a miniskirt and felt the Camille jacket matched with a ‘business on top, soirée on the bottom’ kind of feel, making it the perfect day-into-evening combo for the holidays,” Burda tells us.

The women at Sanoë’s helm are quick to emphasize that their bestselling jackets live outside of the trend cycle (“the preppy horse girl in our eyes has always existed and always will, she is a classic,” according to Burda), but it certainly doesn’t hurt that the Bella Hadid–fueled fascination is making its rounds on TikTok and Pinterest boards in 2025. “It’s clear that this aesthetic has helped grow our brand visibility in today’s market,” says Pallais. “Since launch, we have had a big audience of riders from Wellington and the Hamptons, and it’s great seeing this style grow in new cities that we love, like Houston and Jackson Hole!”

As for how to style Sanoë favorites, its customer base also provides ample inspiration. “It’s fun seeing our jackets [worn] with patterned pants and loads of accessories, but there’s also an effortless allure when they’re styled with jeans and a white tee,” Pallais adds. “In my eyes, that’s what makes a good jacket — something you can throw over a simple outfit, changing the entire look and really saying something.”

Channel inimitable “Clueless” energy with the Camille Rosso and Ella Rosso matching set from Sanoë. Courtesy Sanoë

Sanoë distinguishes itself from the Ralph Laurens and Burberrys of the world through its emphasis on small-scale production and sustainability. All jackets are released in limited quantities, meaning if you weren’t lucky enough to grab one before it sold out, there’s no chance of a “back in stock” notification popping up on the product’s landing page in a week. And when it comes to leftover fabric scraps, Sanoë turns them into kids’ jackets, harnessing the powers of circularity and extending materials’ life cycles.

When asked about the future of the company, Burda and Pallais’ responses buzz with the promise of newness, all while staying true to why they started doing what they do in the first place. “We believe you can never have too many jackets, and we know we make them well, so we want to continue making them, trying new styles, and playing with the past and present tendencies,” Burda says.

Yet, calling Sanoë purely a jacket brand would be a form of reductionism. Per Pallais: “Our core will always be jackets, but you can certainly find some matching pants and skirts here and there, because who doesn’t love a ‘Clueless’ moment?”

Sign up for WWD Shop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Sanoë Victoria Dorset Blazer

$1,275

Buy Now at Sanoë

Price upon publish date of this article: $1,275

Sanoë Blaire Brun Blazer

$1,250

Buy Now at Sanoë

Price upon publish date of this article: $1,250

Sanoë Viola Notte Fleur Jacket

$795

Buy Now at Sanoë

Price upon publish date of this article: $795

Sanoë Camille Rosso Jacket

$895

Buy Now at Sanoë

Price upon publish date of this article: $895

Sanoë Ella Rosso Skirt

$395

Buy Now at Sanoë

Price upon publish date of this article: $395

Sanoë Annabelle Minuit Jacket

$795

Buy Now at Sanoë

Price upon publish date of this article: $795

Sanoë Safi Notte Jacket

$1,275

Buy Now at Sanoë

Price upon publish date of this article: $1,275

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on fashion brands that deserve to be on your radar (and in your cart).

WWD Recommends

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

It’s Time to Get Acquainted With Sanoë — A Luxury, Bavarian-Inspired Jacket Brand That’s Writing the Rules of Fall’s Equestrian Aesthetic

Recent Articles by Stacia Datskovska

Shop Sanoë’s Fall 2025 Collection

Sanoë Victoria Dorset Blazer

Sanoë Blaire Brun Blazer

Sanoë Viola Notte Fleur Jacket

Sanoë Camille Rosso Jacket

Sanoë Ella Rosso Skirt

Sanoë Annabelle Minuit Jacket

Sanoë Safi Notte Jacket

Related Articles

Sanoë Victoria Dorset Blazer

Sanoë Blaire Brun Blazer

Sanoë Viola Notte Fleur Jacket

Sanoë Camille Rosso Jacket

Sanoë Ella Rosso Skirt

Sanoë Annabelle Minuit Jacket

Sanoë Safi Notte Jacket

Why Trust WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular