Fashion

EXCLUSIVE: First Look at Antonin Tron’s Debut Menswear for Balmain

Fashion

Tod’s and Matteo Tamburini Part Ways

Business

Safilo Group Sees Q3 Growth Fueled by North America Recovery

What to Know and Where to Shop for Singles Day 2026 – the Biggest Shopping Holiday of the Year

Singles Day is expected to outperform Black Friday, Christmas and Amazon Prime Day around the world.

By Tim Chan Plus Icon

Tim Chan

Recent Articles by Tim Chan

View All

November 10, 2026, 2:53pm

Add us as a Google Preferred Source

What to Know About Singles Day 2026

PonyWang

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

The world’s biggest shopping holiday is upon us and no, it’s not Black Friday.

November 11 marks “Singles Day,” an annual shopping day that originated in China as a day of self-care and antithesis of sorts to Valentine’s Day. The date was chosen since the numbers 11/11 resemble people standing by themselves, or a bare stick, the nickname given in China to single men.

What started off as an event among college students took off in the mid 2000s after retail giant Alibaba used Singles Day to promote a 24-hour sale online (Alibaba’s “11.11 Global Shopping Festival” now spans an entire week). Other retailers have since jumped on board, with Singles Day now outperforming Black Friday, Christmas and Amazon Prime Day in most parts of Asia.

Related Articles

The Best Chanel Fragrances for Holidays 2026;  Chanel No. 5 Eau de Parfum and Bleu de Chanel L’Exclusif fragrance bottles displayed with white Chanel-branded ribbons and festive holiday accents.

Beauty

Chanel's Floral and Citrus Fragrances Are Giving Us Every Reason to Rethink Our Signature Scents

The Secret to Fuller Lips is Chanel Beauty; Chanel lipsticks and shimmering pink, gold, and clear lip glosses in signature black-and-gold packaging arranged on a white surface alongside a cream knit pouch.

Beauty

Chanel's Luxury Lip Glosses Might Be the Chicest Way to Get the Viral Fuller-Lip Look Without Filler

Just how big is Singles Day? Consulting firm Bain & Co. estimates Singles’ Day will generate more than $240 billion in sales worldwide in 2026. Black Friday and Cyber Monday by comparison are pegged to generate $85 billion in sales this year.

What Are the Best Singles Day 2026 Sales?

Since the shopping holiday originated in Asia, the best Singles Day 2026 deals will be at sites based overseas, with shipping to the U.S.

Alibaba has millions of items on sale, across fashion, home goods, electronics and more, with pricing starting at just $1 online. Alibaba’s “tariff window” deals, meantime, aim to counteract President Trump’s tariffs on products from China, with the Alibaba site offering 20 percent off more than five million items ready for individual or bulk ordering.

SHOP ALIBABA SINGLES DAY SALE

Online marketplace DHgate is offering up to 70% off for Singles Day, as part of its “11.11. Global Sale.” This represents an excellent opportunity to stock up on Christmas gifts, while also scoring deals on coveted handbags, watches, footwear, apparel and jewelry. Bonus: score an additional discount while you apply the on-site promo codes and coupons at checkout.

SHOP DHGATE SINGLES DAY SALE

AliExpress brings some of the best Chinese stores and brands to the U.S., with fast, direct shipping and millions of products online. Their site is offering up to 90% off for Singles Day 2026, with prices from just $0.99. AliExpress is touting this as their “best deals of the year.” Apply the on-site promo codes for additional savings at checkout.

SHOP ALIEXPRESS SINGLES DAY SALE

AliExpress is best for shopping toys, electronics, home goods and everyday essentials. And like Alibaba and DHgate, AliExpress is shipping items directly to the U.S. right now.

What Are the Best Singles Day 2026 Sales in the U.S.?

State-side, a number of brands are jumping on Singles Day as well. Here’s a look at just a few of the Singles Day 2026 sales happening online.

ALO: ALO Singles Day sale offers ALO Access members 30 percent off sitewide. Use it to score a discount on the brand’s workout gear, loungewear and wellness products. Shop the sale here.

Amazon: While the online giant doesn’t have an official Singles Day promotion (at least not here in the U.S.), Amazon has set a number of early Black Friday deals live. Amazon is also celebrating the second anniversary of its ultra-low-cost goods marketplace, Amazon Haul, which promises thousands of products for under $20. Right now, shoppers can save up to 40 percent off items at the Amazon Haul hub, which spans holiday gifts, jewelry, home decor and more. Shop the sale here.

Macy’s: Macy’s is gearing up for Thanksgiving and Black Friday with thousands of “first deals” that have already dropped online, coinciding with the Singles Day date. Macy’s is promising discounts of up to 70% off designer apparel, bags, beauty and more. Shop the sale here.

Quay: Australian eyewear brand Quay is offering 40 percent off sitewide, including its newly-launched Gem Collection and Holiday 2026 Collection. Shop the celeb-loved shades here.

Urban Outfitters: Urban Outfitters celebrates Singles Day each year with the release of limited-edition vinyl and they’re expected to once again launch a collectible music drop for 2026. Outside of music, Urban Outfitters’ sale section currently has clothing, shoes and accessories for more than 50 percent off. Shop the sale here.

Keep checking back as we update this list with more 2026 Singles Day deals and offers to shop.

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Tim Chan is the VP of Commerce at Penske Media, overseeing fashion, lifestyle and streaming coverage across marquee brands like Rolling Stone, Billboard, The Hollywood Reporter, Variety, and WWD, among others. Previously, Chan was the first-ever Lifestyle Editor at Rolling Stone, covering all things fashion, culture, and travel through an entertainment lens. In addition to PMC, his bylines over the years have appeared in L’Uomo Vogue, Vogue Italia, Vogue Korea, i-D, and more. Chan has also consulted for a number of fashion brands, advising them on media and marketing strategy. He graduated from Columbia University with a master’s degree in journalism

Tags

Newsletters

Sign up for WWD news straight to your inbox every day

Sign up

WWD Recommends

Ferran Torres

Ferran Torres Talks World Cup and That Hat

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Character Study: Classic Men’s Looks with Modern Updates

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Thom Browne and Teyana Taylor: Designer and Muse

Gucci Westman and David Neville

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Under Armour HeatGear compression T-shirts (layered); Armedangels denim jeans; Thom Browne shoes.

Icebreakers with François Arnaud

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

diane lane at the premiere of feud capote vs the swans, red carpet interview

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Getting Ready with Kerry Washington & Michael Kors

WWD style director Alex Badia and FN style director Shannon Adducci discuss the versatility of outerwear.

Head to Toe: How to Style Outerwear for Everywhere

Hermès is making a major statement about the future of brick-and-mortar retail with the long-awaited opening of its massive new Madison Avenue flagship.

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

WWD's fashion director Alex Badia and FN's fashion director Shannon Adducci talk about transitioning your wardrobe in an episode of "Head to Toe."

Head To Toe: Transitioning Your Wardrobe

Designer Details: A closer look at LaQuan Smith's new collection and designing for Beyonce

A closer look at LaQuan Smith's new collection and designing for Beyonce

Beyoncé, Renaissance, Beyonce picture, Beyonce photos, Beyonce style

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023, fashion trend, menswear,

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race,' beauty, collaboration, launch,  Kim Chi, Trixie Mattel

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch, Met Gala, Zoey Deutch style

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

Serena Williams, on-court tennis style, celebrity style, sports, fashion,

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox, Megan Fox fashion, Megan Fox style

Megan Fox’s Best Fashion Moments Over the Years

Selena Gomez, Selena Gomez pictures, Selena Gomez photos, Selena Gomez style

WWD Report Card: Selena Gomez’s Fashion Evolution

fashion collaborations, fashion, 2022

The Biggest Fashion Collaborations of 2022 — So Far

Louis Vuitton, Virgil Abloh, designer, Nike, Air Force 1, sneaker, collection, footwear

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

J. Crew, fashion, collection, creative director, Brendon Babenzien

LAUNCH PAD: First Look at the New J. Crew

Brad Pitt, Ryan Gosling, Brad Pitt photos, Ryan Gosling photos

WWD Report Card: Brad Pitt vs Ryan Gosling

Paris Couture Week, fashion, style, Kim Kardashian, Nicole Kidman, Zoey Deutch

Report Card: Rating the Looks from Paris Couture Week

paris fashion week mens, spring 2023, Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

First Impressions: Milan Men's Spring 2023 | Day 1

Milan fashion week, day 3, spring 2023 collections, first impressions, Etro, Prada, JW Anderson

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

summer bags, handbags, Chanel, Telfar, Loewe, WWD

Hot Summer Bags

WWD, Beauty Inc, Cosmoprof, 2022

WWD + Beauty Inc. at Cosmoprof 2022

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

On the Red Carpet at the 2022 Met Gala: All the Looks

Cynthia Nixon, Sarah Jessica Parker, Kristin Davis, "And Just Like That,  costumes, Max, series

'And Just Like That' Costume Designers Talk Process for New HBO Show

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Video: The Origins of French Girl Style à la Chanel

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Video: WWD Presents 'Creating Queer'

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

Best Singles Day 2026 Deals: Shop & Save Up to 90% Off Sites Online

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

Sign Up Sign Up

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.