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What to Know and Where to Shop for Singles Day 2026 – the Biggest Shopping Holiday of the Year
Singles Day is expected to outperform Black Friday, Christmas and Amazon Prime Day around the world.
By Tim Chan Plus Icon
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November 10, 2026, 2:53pm
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The world’s biggest shopping holiday is upon us and no, it’s not Black Friday.
November 11 marks “Singles Day,” an annual shopping day that originated in China as a day of self-care and antithesis of sorts to Valentine’s Day. The date was chosen since the numbers 11/11 resemble people standing by themselves, or a bare stick, the nickname given in China to single men.
What started off as an event among college students took off in the mid 2000s after retail giant Alibaba used Singles Day to promote a 24-hour sale online (Alibaba’s “11.11 Global Shopping Festival” now spans an entire week). Other retailers have since jumped on board, with Singles Day now outperforming Black Friday, Christmas and Amazon Prime Day in most parts of Asia.
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Just how big is Singles Day? Consulting firm Bain & Co. estimates Singles’ Day will generate more than $240 billion in sales worldwide in 2026. Black Friday and Cyber Monday by comparison are pegged to generate $85 billion in sales this year.
What Are the Best Singles Day 2026 Sales?
Since the shopping holiday originated in Asia, the best Singles Day 2026 deals will be at sites based overseas, with shipping to the U.S.
Alibaba has millions of items on sale, across fashion, home goods, electronics and more, with pricing starting at just $1 online. Alibaba’s “tariff window” deals, meantime, aim to counteract President Trump’s tariffs on products from China, with the Alibaba site offering 20 percent off more than five million items ready for individual or bulk ordering.
Online marketplace DHgate is offering up to 70% off for Singles Day, as part of its “11.11. Global Sale.” This represents an excellent opportunity to stock up on Christmas gifts, while also scoring deals on coveted handbags, watches, footwear, apparel and jewelry. Bonus: score an additional discount while you apply the on-site promo codes and coupons at checkout.
AliExpress brings some of the best Chinese stores and brands to the U.S., with fast, direct shipping and millions of products online. Their site is offering up to 90% off for Singles Day 2026, with prices from just $0.99. AliExpress is touting this as their “best deals of the year.” Apply the on-site promo codes for additional savings at checkout.
SHOP ALIEXPRESS SINGLES DAY SALE
AliExpress is best for shopping toys, electronics, home goods and everyday essentials. And like Alibaba and DHgate, AliExpress is shipping items directly to the U.S. right now.
What Are the Best Singles Day 2026 Sales in the U.S.?
State-side, a number of brands are jumping on Singles Day as well. Here’s a look at just a few of the Singles Day 2026 sales happening online.
ALO: ALO Singles Day sale offers ALO Access members 30 percent off sitewide. Use it to score a discount on the brand’s workout gear, loungewear and wellness products. Shop the sale here.
Amazon: While the online giant doesn’t have an official Singles Day promotion (at least not here in the U.S.), Amazon has set a number of early Black Friday deals live. Amazon is also celebrating the second anniversary of its ultra-low-cost goods marketplace, Amazon Haul, which promises thousands of products for under $20. Right now, shoppers can save up to 40 percent off items at the Amazon Haul hub, which spans holiday gifts, jewelry, home decor and more. Shop the sale here.
Macy’s: Macy’s is gearing up for Thanksgiving and Black Friday with thousands of “first deals” that have already dropped online, coinciding with the Singles Day date. Macy’s is promising discounts of up to 70% off designer apparel, bags, beauty and more. Shop the sale here.
Quay: Australian eyewear brand Quay is offering 40 percent off sitewide, including its newly-launched Gem Collection and Holiday 2026 Collection. Shop the celeb-loved shades here.
Urban Outfitters: Urban Outfitters celebrates Singles Day each year with the release of limited-edition vinyl and they’re expected to once again launch a collectible music drop for 2026. Outside of music, Urban Outfitters’ sale section currently has clothing, shoes and accessories for more than 50 percent off. Shop the sale here.
Keep checking back as we update this list with more 2026 Singles Day deals and offers to shop.
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Meet the Author
Tim Chan is the VP of Commerce at Penske Media, overseeing fashion, lifestyle and streaming coverage across marquee brands like Rolling Stone, Billboard, The Hollywood Reporter, Variety, and WWD, among others. Previously, Chan was the first-ever Lifestyle Editor at Rolling Stone, covering all things fashion, culture, and travel through an entertainment lens. In addition to PMC, his bylines over the years have appeared in L’Uomo Vogue, Vogue Italia, Vogue Korea, i-D, and more. Chan has also consulted for a number of fashion brands, advising them on media and marketing strategy. He graduated from Columbia University with a master’s degree in journalism
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