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Skims Just Launched a New System of Bras That Seamlessly Mold to Your Body
Kim Kardashian has done it again.
By Nikki Chwatt Plus Icon
Style Commerce Editor for Footwear News and WWD
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September 23, 2022, 2:22pm
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You know that euphoric sensation you get when you come home from a long day, unhook your bra, and say, “ahhhh.” Well, Kim Kardashian knows that scenario all too well, too. Luckily, today, the cult-favorite shapewear brand Skims is dropping a new system of bra solutions that aren’t restricting, nor have you looking forward to tearing them off.
Over the last three years, Skims has been designing all kinds of bras with the most innovative technology and the comfiest materials to deliver the “best support while feeling like you’re wearing nothing,” says Co-founder Kim Kardashian in the official teaser video.
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The new 15-piece collection blends the comfort and ease of a bralette with the shape and support of an underwire bra. These bra styles — T-shirt bras, wireless bras, strapless bras, push-up bras, and bras for large busts — come in an inclusive color range, including the brand’s signature skin and earth tones, so there’s sure to be a shade of Skims for you. Plus, each item is available in sizes XXS through 5X, with prices ranging from $36 to $54.
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There’s a reason the celebrity brand has collected such a cult following. Similar to its T-shirt, underwear, swimwear, and loungewear collections, this new launch also celebrates being comfortable in your body. Whether you’re a bustier woman in need of a lift, or a petite one in search of a push-up, there’s a Skims bra for you. The best part? These shapewear garments pair with everything and give a natural appearance under clothes. Whether you’re hanging at home in joggers and a hoodie, at a black-tie gala in a gown, or running errands in a white T-shirt and jeans, you’ll look good and feel good, too.
Keep scrolling to shop the new Skims bra collection.
Sign up for WWD’S The Essentialist newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
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Skims Cotton Jersey Underwire Bra
Skims Cotton Logo Underwire Demi Bra
Skims Ultrafine Mesh Underwire Scoop Bra
Skims Ultrafine Mesh Strapless Bra
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