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Sofia Richie Grainge Just Debuted Her First Fashion Brand — Full of Timeless, Elevated Neutrals for Wearing From Work to the Cocktail Party

Meet SRG: Sofia Richie Grainge's new label that will help you transcend trends and land on something timeless instead.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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October 16, 2025, 3:22pm

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sofia richie grainge pictured in black and white and in color, wearing staples from her new SRG collection at Revolve

Courtesy Yulia Gorbachenko

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She’s Lionel Richie’s daughter, she’s a veritable social media sensation, and she now has her very own clothing label: exclusive to Revolve and FWRD. We’re talking about Sofia Richie Grainge, of course, who knows a thing or two about style — inspiring fans all over the world with her quiet-luxury aesthetic. Now, you can take a page from Grainge’s book while hitting the reset button on your fall wardrobe, by shopping everything from her new SRG label while it’s (surprisingly) still in stock.

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explore srg picks at revolve

explore srg picks at fwrd

“I wanted to create a brand people return to season after season, with pieces built on quality and created for longevity,” the model, media personality, and mother of one said in a press release. “Bringing SRG to life has been a vision I’ve had for years, with every detail carefully considered to create true wardrobe investments.”

Sofia Richie Grainge modeling the Tolev Coat that’s part of her just-launched fashion brand, SRG. Courtesy Yulia Gorbachenko

Over 50 styles are available to shop from SRG as we speak, and, if they’re bound by any overarching ethos, it’s something along the lines of “effortlessness meets chicness.” Need a structural trench coat that stands out from the outerwear crowd? There’s the Tolev Coat for the taking, which has an eye-catching, draped fabric accent and was modeled by Grainge in campaign imagery (leaving us convinced that the A-lister has it in her own closet, too). Recently got invited to a soirée with an elevated dress code? SRG’s assortment is replete with elegant gown styles whose sumptuous colorways will make you the ultimate head-turner at the party.

SRG Tolev Coat

$1,100

Buy Now at revolve

Price upon publish date of this article: $1,100

In particular, we have our eyes on the Ivanna — which, according to Revolve, is one of the collection’s trendiest picks thus far and boasts an asymmetrical silhouette complemented by a gilded, waist-accentuating buckle — as well as the Sylveeah with its cowl back; the Miriam, which reinterprets today’s animal-print fascination with fawn spots on silk; and beyond.

SRG Ivanna Dress

$350

Buy Now at revolve

Price upon publish date of this article: $350

SRG Sylveeah Draped Cowl Gown

$500

Buy Now at revolve

Price upon publish date of this article: $500

SRG Miriam Silk Dress

$600

Buy Now at revolve

Price upon publish date of this article: $600

It’s easy to see yourself in everything SRG has to offer, since each style — also spanning cashmere sweaters, cardigans, suede coats, silk pants, and more — manages to retain elements of utter glamour while being wearable to the max. The prices here, ranging from $250 to $1,950, are not for the faint of heart, but what you’re investing in is the highest level of quality and looks that will last you for many seasons on end, seeing as how SRG’s sartorial lineup stands outside of the social media–fueled trend cycle (though Grainge, both the creator of and muse behind these picks, is a pivotal part of the online world and its fashion verdicts).

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A post shared by Sofia Richie Grainge (@sofiagrainge)

One look at the SRG landing page inspires an instant torrent of ideas on how to style each piece. Will you wear the Everlee Silk Top — with its cascading hem, tiered ruffles, and modern zebra patterning — alongside your favorite slip skirt or go for edgier denim bottoms? Will the Tanya Suede Dress, a V-necked wonder featuring a sexy mini hemline, work best with your leather knee-high boots or a pair of dance floor–ready snakeskin pumps? Only time will tell.

SRG Everlee Silk Top

$450

Buy Now at revolve

Price upon publish date of this article: $450

SRG Tanya Suede Dress

$750

Buy Now at revolve

Price upon publish date of this article: $750

The range of options here is both season-appropriate and vast (barn jackets, leather jackets, and turtlenecks all make appearances). Grainge, it’s also important to note, can never be accused of not practicing what she preaches with this extensive drop. After all, she’s worn plenty of blazers similar to the First Lady–inspired Jackie, has stepped out in suede jackets mirroring the Elenore, and loves a ruched dress moment.

SRG Jackie Blazer

$550

Buy Now at revolve

Price upon publish date of this article: $550

SRG Elenore Suede Jacket

$750

Buy Now at revolve

Price upon publish date of this article: $750

Follow in the tastemaker’s lead, building out your wardrobe with stealth wealth–coded styles for looking coordinated on any occasion, from your office meeting to the date night at the opera you have on the docket.

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SRG Saffiyya Off the Shoulder Sweater

$350

Buy Now at revolve

Price upon publish date of this article: $350

SRG Minerva Knit Gown

$450

Buy Now at revolve

Price upon publish date of this article: $450

SRG Celeste Silk Top

$350

Buy Now at revolve

Price upon publish date of this article: $350

SRG Millie Leather Jacket

$800

Buy Now at revolve

Price upon publish date of this article: $800

SRG Sonya Suede Skirt

$850

Buy Now at revolve

Price upon publish date of this article: $850

SRG Reggie Leather Coat

$1,650

Buy Now at revolve

Price upon publish date of this article: $1,650

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on celebrity style and how to shop it.

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Sofia Richie Grainge Just Debuted Her First Fashion Brand — Full of Timeless, Elevated Neutrals for Wearing From Work to the Cocktail Party

Recent Articles by Stacia Datskovska

Shop Sofia Richie Grainge’s New Clothing Label

SRG Tolev Coat

SRG Ivanna Dress

SRG Sylveeah Draped Cowl Gown

SRG Miriam Silk Dress

SRG Everlee Silk Top

SRG Tanya Suede Dress

SRG Jackie Blazer

SRG Elenore Suede Jacket

SRG Saffiyya Off the Shoulder Sweater

SRG Minerva Knit Gown

SRG Celeste Silk Top

SRG Millie Leather Jacket

SRG Sonya Suede Skirt

SRG Reggie Leather Coat

Related Articles

SRG Tolev Coat

SRG Ivanna Dress

SRG Sylveeah Draped Cowl Gown

SRG Miriam Silk Dress

SRG Everlee Silk Top

SRG Tanya Suede Dress

SRG Jackie Blazer

SRG Elenore Suede Jacket

SRG Saffiyya Off the Shoulder Sweater

SRG Minerva Knit Gown

SRG Celeste Silk Top

SRG Millie Leather Jacket

SRG Sonya Suede Skirt

SRG Reggie Leather Coat

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