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Etsy Teams Up With Susan Alexandra and Rachel Antonoff on Fashion Week–Approved, Maximalist Accessories for Your Pet

They're your whole world, and the world should know: courtesy of these matching collars, blingy treat pouches, and darling chew toys.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

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September 9, 2026, 1:06pm

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susan alexandra and rachel antonoff posing for new etsy pet collection campaign with their dogs; pug standing next to beaded treat pouch from susan alexandra x rachel antonoff; shop best pet accessories online

Courtesy Susan Alexandra, Rachel Antonoff, Etsy

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For the third year in a row, accessories label Susan Alexandra and activist-cum-fashion designer Rachel Antonoff are staging a runway show called Best in Show, timed to New York Fashion Week. Also for the third year in a row, they’re shining the spotlight away from A-list arrivals and notable attendees — arguing instead that the most important people in every setting are, well, our beloved pets.

Shop Susan Alexandra x Rachel Antonoff’s First Co-Created Collection for Pets

fall’s hottest bag

Susan Alexandra x Rachel Antonoff Beaded Treat Bag Holder

Buy Now at etsy $75 Jump to Details

travel-friendly

Susan Alexandra x Rachel Antonoff Pet Diaper Bag

Buy Now at etsy $125 Jump to Details

chic chew

Susan Alexandra x Rachel Antonoff Puffer Jacket Toy

Buy Now at etsy $15 Jump to Details

just the two of us

Susan Alexandra x Rachel Antonoff Pet Collar & Necklace

Buy Now at etsy $65 Jump to Details

kittie kippah

Susan Alexandra x Rachel Antonoff Strawberry Yarmulke

Buy Now at etsy $24.95 Jump to Details

practical wall art

Susan Alexandra x Rachel Antonoff Leash Frame

Buy Now at etsy $135 Jump to Details

for divas only

Susan Alexandra x Rachel Antonoff Handmade Merino Wool Cupcake Collar

Buy Now at etsy $48+ Jump to Details

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Since its inception, Best in Show‘s goal has remained the same: to get dogs adopted, with the eligible furry friends strutting down the runway alongside their handlers. Crucially, both parties are outfitted in the beaded compositions of Susan Alexandra’s founder Susan Korn (think color-happy leashes affixed to more-is-more collars) as well as Antonoff’s playful, vintage-inspired silhouettes.

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It’s the most wonderful place to find yourself on a mid-afternoon in early September, but in case your own four-legged companion is too busy to cheer on his up-for-adoption brethren this year, Susan Alexandra and Antonoff are coming in hot (haute?) with a solution — in the form of Best in Show’s inaugural merch collection made in partnership with Etsy, which is also the event’s official creative partner for 2026.

Buy susan alexandra x rachel antonoff pet accessories

Susan Orlean walks the carpet at the Susan Alexandra x Rachel Antonoff Dog Show on September 10, 2025. Courtesy Astrida Valigorsky/Getty Images

As of September 9, humans can use their opposable thumbs to shop the nine-piece capsule at etsy.com/featured/bestinshow. Many of the items incorporate key elements of Antonoff and Korn’s latest releases, from the patterns to the symbolism, and all of them are guaranteed to make your pooch the king — or queen — of the dog park. (Fear not: Cats aren’t forgotten.)

fall’s hottest bag

Susan Alexandra x Rachel Antonoff Beaded Treat Bag Holder

$75

Buy Now at etsy

A veritable objet d’art from the Etsy seller BaggedandBeaded, operating out of Denver.

This floral, fringed pouch can moonlight as a waste bag dispenser — either when clipped to their leash or worn over your wrist. Courtesy Susan Alexandra, Rachel Antonoff, Etsy

The Susan Alexandra x Rachel Antonoff fashion collection for pets recruited the mastery of independent Etsy artists: each one lending their unique aesthetic and expertise to the product line. The result is an elevated and intricate assortment of charmed-up, matching collars for pets and owners; totes that look like they came straight from the Met’s American Wing (and will accommodate Fido during long subway rides); chew toys shaped, incredibly, like farfalle-printed puffer jackets (because, of course); and even a strawberry yarmulke for your observant feline.

travel-friendly

Susan Alexandra x Rachel Antonoff Pet Diaper Bag

$125

Buy Now at etsy

Manufactured by Kentucky-based Etsy maker 5LoavesCo, this bag promises to “carry everything your fur baby needs for their Gotcha Day and every day after.”

“There’s really no limit to the ways we want to include our pets in our lives anymore, and I say that as someone who is fully guilty of it with my own dog, Lafitte,” Antonoff shares in a press release. “We wanted to make pieces that feel special and a little playful, but that also reflect how much our pets genuinely mean to us. Seeing Etsy sellers take our ideas and bring their own craft and creativity to them made the whole thing even better.”

chic chew

Susan Alexandra x Rachel Antonoff Puffer Jacket Toy

$15

Buy Now at etsy

Another 5LoavesCo selection, the pictured dog toy utilizes Antonoff’s instantly recognizable bowtie pasta fabric. This time, though, the intended audience can take a bite.

Lafitte Antonoff, a Jack Russell Terrier mix, has his own Instagram page, though Korn’s Pigeon, a Chihuahua, likes to keep a low profile. Both of the designers’ dogs nonetheless feature front and center in the campaign imagery for Etsy’s new Susan Alexandra x Rachel Antonoff storefront, modeling the coquettish collars and darling headcoverings.

just the two of us

Susan Alexandra x Rachel Antonoff Pet Collar & Necklace

$65

Buy Now at etsy

One charm-laden choker for you and one for your angel. This LuckyPennyJo offering doles out the drama with its diverse motifs — like cherries, dog bones, and beyond. Canine codependency? Haven’t heard of it.

Sartorial trends might be cycling in and out at discombobulating speeds and chaotic influencers might be overtaking fashion’s front rows, but Antonoff and Korn’s pet project taps into something refreshingly timeless and heartwarming — people’s simple devotion to pets and desire to celebrate all their moments together, from the hellish days of potty training to the slower-paced morning walks 10 years in.

kittie kippah

Susan Alexandra x Rachel Antonoff Strawberry Yarmulke

$24.95

Buy Now at etsy

The Jewish High Holidays are fast approaching, and the smallest member of your household needs to look the part. This tiny strawberry yarmulke, hand-crocheted by DebbieCrochets of Florida, is here to help.

The duo wants to be there for the good, the bad, and the questionably smelly while sprinkling some happy-go-lucky magic over all of it.

“Rachel and I have been doing Best in Show together for three years, but we’d never actually designed a collection together,” says Korn. “Naturally, we made it for dogs, because Pigeon would expect nothing less.”

Susan and Pigeon Korn. Courtesy Susan Alexandra, Rachel Antonoff, Etsy

explore the designer pet collection

practical wall art

Susan Alexandra x Rachel Antonoff Leash Frame

$135

Buy Now at etsy

Antonoff’s dog print fabric joins forces with Susan Alexandra’s signature beading as part of this leash frame — made for hanging up your pet-parent tchotchkes. (There’s even space for your child’s photo at center, a thoughtful touch by artist BartsBeads.)

for divas only

Susan Alexandra x Rachel Antonoff Handmade Merino Wool Cupcake Collar

$48+

Buy Now at etsy

From the Etsy seller Wuulie comes this posh statement collar with pearl closure and the option of grabbing it for yourself and/or your sassy mini-me. A Merino wool makeup grants textural richness, and that black-and-white (or navy-and-white) color scheme feels pawsitively glamorous.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska frequently covers must-shop accessory collaborations, for humans and non-humans alike.

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Etsy Teams Up With Susan Alexandra and Rachel Antonoff on Fashion Week–Approved, Maximalist Accessories for Your Pet

Recent Articles by Stacia Datskovska

Shop Susan Alexandra x Rachel Antonoff’s First Co-Created Collection for Pets

Susan Alexandra x Rachel Antonoff Beaded Treat Bag Holder

Susan Alexandra x Rachel Antonoff Pet Diaper Bag

Susan Alexandra x Rachel Antonoff Puffer Jacket Toy

Susan Alexandra x Rachel Antonoff Pet Collar & Necklace

Susan Alexandra x Rachel Antonoff Strawberry Yarmulke

Susan Alexandra x Rachel Antonoff Leash Frame

Susan Alexandra x Rachel Antonoff Handmade Merino Wool Cupcake Collar

Related Articles

Susan Alexandra x Rachel Antonoff Beaded Treat Bag Holder

Susan Alexandra x Rachel Antonoff Pet Diaper Bag

Susan Alexandra x Rachel Antonoff Puffer Jacket Toy

Susan Alexandra x Rachel Antonoff Pet Collar & Necklace

Susan Alexandra x Rachel Antonoff Strawberry Yarmulke

Susan Alexandra x Rachel Antonoff Leash Frame

Susan Alexandra x Rachel Antonoff Handmade Merino Wool Cupcake Collar

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