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Target’s TikTok-Loved $21 Flirty Rosette Mini Dress Flatters Curves Up to Size 4X — But It’s Selling Out Fast

The easy-breezy summer essential is on sale during Target Circle Week.

By Olivia Cigliano Plus Icon

Olivia Cigliano

Commerce Writer and Producer for Footwear News and WWD

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April 9, 2024, 10:45am

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full-length view of woman wearing white crochet knit dress with red cowboy boots; woman wearing white crochet dress; full-length view of woman wearing black crochet knit dress with black knee-high cowboy boots and sunglasses; woman wearing black knit crochet dress

Courtesy of Target

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Bullseye! The TikTok-famous Wild Fable rosette dress is finally on sale during Target Circle Week, and it’s back in full-stock with an impressive range of sizes available. The adorable and ultra-flattering knit mini dress is marked down by 30 percent off right now, and it’s ideal for transitioning from spring to summer, with sweet feminine touches, breathable cotton fabrication, and an effortless throw-on-and-go fit. All you have to do to access the deal — and many more to come this week — is sign up for a free Target account here.

Target’s Rosette Mini Sweater Dress is a certified TikTok hit that’s racked up over 7.5 million views and searches on the app. The hype started back in February when casual shoppers shared videos discovering the summer dress in Target stores, while excited viewers aptly rushed to grab their size to post a slew of hauls, reviews, and try-on videos — whether styling the frock with trendy cowboy boots, or summery accessories like straw bags and cute sandals. While you may be stocking up on linen dresses or lace dresses, this particular knit fabrication won’t wrinkle or tear, making it an ideal outfit to pack for your next getaway, and its slight stretch offers exceptional comfort for long days of wear.

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Wild Fable is a popular Target brand for its on-trend and affordable clothing, but we’ve never seen so much hype around a style like this. The dress feels elevated while evoking effortless, flirty touches, like a mini hem, scalloped straps, and a precious rosette detail at the square neckline — which nods back to floral appliqué summer 2024 trends we eyed on the runways at Sandy Liang, Balmain, and Blumarine. Its lightweight and breathable cotton weave makes it a no-brainer for mild spring weather and hot vacation days alike, or even as a cute swimsuit cover-up you can throw on for a post-beach day dinner date. Plus, it’s available in two versatile off-white and black colorways, as well as sizing all the way from XXS to 4X.

@theactiveaesthetic

styling the viral rosette target dress !! #targetfinds #targetrosettedress #targetrosettedresstryon

♬ original sound – KAIT

“This dress made me feel so confident in my body,” said one happy Target shopper. “The length is perfect for my build. I can never find sleeveless dresses that fit me well, but this is so flattering on me! The material is nice too, and I love the slight stretch!” Another tester wrote, “This is a beautiful summer dress! I bought this dress in-store when they just put it out on the floor. Let me tell you that even the Target employee started to set the dress aside for them to buy on their break! I’ve seen so many influencers showing it on their social media, so just buy it because they are selling out fast! I’m five foot five, 190 pounds, and the XL fits perfectly!”

Make sure to snatch your size below ASAP, before the rare deal is gone for good.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Wild Fable Rosette Mini Dress

Target Top-Quality Store Badge on Google: 4.6/5 stars

$21 $30 30% off

Buy Now at Target

Price upon publish date of this article: $21

Wild Fable Rosette Mini Sweater Dress

Target Top-Quality Store Badge on Google: 4.6/5 stars

$21 $30 30% off

Buy Now at Target

Price upon publish date of this article: $21

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Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She regularly reports on viral TikTok fashion trends and exciting deals from top retailers like Target.

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