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Vera Wang Trades Wedding Dresses for Timepieces in Her Newest Project With Citizen: ‘God Is in the Details Here’

News of the Vera Wang x Citizen Watch partnership arrived in tandem with the legendary designer's other recent endeavors, Fabrique and David's Bridal collections included.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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April 14, 2026, 9:00am

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vera wang posing at citizen's eco-drive event; citizen attesa watch over a white background; vera wang x citizen collection 2027

Courtesy Citizen

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Vera Wang is on a hot streak. The 76-year-old designer extraordinaire, known for shaking up the bridal fashion industry, is branching out beyond wedding dresses — lending her sharp eye and inimitable sense of style to a plethora of new projects, chief among them a 24-piece watch collaboration with Citizen that will debut in the spring of 2027.

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What this means: You can’t get your hands on these Vera Wang x Citizen Watch timepieces quite yet, but you can already start accessorizing for the season with Wang-approved watches for women, like the Citizen Attesa model she wore a couple of weeks ago to the 50th-anniversary celebrations of the heritage label’s Eco-Drive technology.

worn by vera wang

Citizen Attesa Watch

$1,350

Buy Now at citizen

There’s no wonder Wang herself picked out the Attesa from all other potential Citizen options. Its Super Titanium case; scratch-resistant properties; three-register chronograph; perpetual calendar; and ability to adjust to the local time zone when you’re traveling by “receiving time signals” via radio make the limited-edition watch a not-to-miss brand highlight. As for that pleasing, blue-green dial? It nods to how Earth looks from outer space.

Price upon publish date of this article: $1,350

Everything Wang does comes from a place of intention, and the Citizen partnership felt to her like a natural extension of an already-present appreciation for horology.

”I became an early collector of watches when I was 16,” Wang tells WWD. “I also lived and went to school in Paris, where my love affair with watches continued. I adore them for their ability to express a woman’s sense of style. That’s what made this partnership with Citizen so important to me on so many levels, particularly on the personal one.”

Citizen will be turning 110 years old in 2028, a rich legacy that’s been punctuated by technical precision and incessant innovation. As of late, the Japanese-born brand has also been harnessing the fashion trends of the day in new collections like the dainty, ultra-feminine, and vintage-code d Fio (featuring Citizen’s “smallest Eco‑Drive movement yet”). Wang sees this progress and values it — has, in fact, ever since receiving one of her first Citizen watches many Christmases back.

Buy citizen’s best watches today

”I am very aware of the range and what [Citizen is] capable of doing, as well as its passion and interest in creating trends. When you work with a partner that’s as committed as you are, it makes such a world of difference in the final product,” offers Wang.

Both parties are keeping the final products’ looks under wraps for now, though Citizen Watch America’s president Jeffrey Cohen did share that they’re guaranteed to “resonat[e] with… longtime fans and a new generation of women seeking style, sophistication, and performance.”

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Wang allows another sneak peek of sorts: ”There’s a certain classicism in the watches. That’s very important to me because as much as my fashion has been about the revolutionary and rebellious, it’s always been rooted in the total knowledge of dressmaking from the past. This is exactly what we’re trying to do with our watches. It may be a small item in terms of scale, but there’s so much detail.”

According to her, “God is in the details” of this upcoming launch, and the details are very much informed by jewelry. Does this mean artful bands, diamond-encrusted bezels, or something else entirely? At the end of the day, Wang knows how to keep a secret, so only time will tell (no pun intended).

From her iconic Olympic figure skating costume designs to Vera Wang wedding dresses worn by the likes of Victoria Beckham, the lauded designer has been in constant pursuit of the fresh and unexpected — fueled by sartorial choices like draping, airy fabrics, lingerie influences, and asymmetrical silhouettes. Ultimately, though, Wang continues to be loved and trusted by brides around the world due in no small part to how wearable each of her pieces is. It’s safe to assume Wang’s watches with Citizen will live up to the same standards: being easy to throw on alongside ensembles everyday and formal alike while blessing your wrist with something utterly exquisite.

Vera Wang has considered watches a fashion non-negotiable for decades, wearing them to upscale events, for brand photoshoots, and everything in between. Courtesy Randy Brooke, Robert Mitra/Getty Images

“ I don’t think anything is too precious,” Wang replies when asked about how she hopes shoppers will integrate the Citizen Watch releases into their day-to-day. “ You should live with luxury. It should be part of your life, not something you only bring out once in a while. I feel the same way about my bone china and crystal. I feel that way about everything!”

In other words, once that glimmering object arrives to your door, use it — embracing the occasional aesthetic juxtaposition that a Citizen watch can create. ”When I’m working out, I don’t wear watches, but then sometimes I wear a sport watch to a black tie [event]. That’s the kind of irony I hope this collection can inspire,” Wang says.

She was present for every step of the Vera Wang x Citizen selections’ development, weighing in on materials, case designs, and more, with insights backed by her decades of experience in womenswear. (Note that the unisex styles can also be worn by men.) Their through line? Citizen’s proprietary Eco-Drive tech, of course, which has completely done away with battery replacements by harnessing light sources both natural and artificial.

buy top watches of 2026 at citizen

While you wait, it’s also possible to shop the timekeeping giant’s other beloved collaborations, with Disney, Marvel, and Star Wars to name a few. And if you’re left craving the Vera touch for warm-weather dressing, turn to her just-unveiled ready-to-wear drop at Fabrique, not to mention the new Vera Wang Bride line for fall 2026 at David’s Bridal.

Afterwards, all you can really do is count down the minutes until next spring. With Citizen, this process is bound to be a lot chicer.

Sign up for WWD Shop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Shop More Citizen Watches for Women Today

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Citizen Fio Watch

$295

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Ideal for stacking or wearing all on its own, this Fio boasts an angular profile and a raised mineral crystal for added dimension. That orange leather strap is obviously the main draw — encouraging you to live a little bolder in the coming months.

Price upon publish date of this article: $295

jewelry-inspired

Citizen Axiom Watch

$280 $350 20% off

Buy Now at citizen

If Wang’s Citizen debut plans on taking a page from jewelry trends, we imagine it might look something like this Axiom gem: all gold-tone finishes and embedded gems and bangle bands for your utter enjoyment.

Price upon publish date of this article: $280

limited-edition

Citizen L Arcly Watch

$725

Buy Now at citizen

This 31-millimeter work of art has a partially translucent blue dial that evokes the vast galaxies beyond our reach and a water-resistance level of up to 50 meters. Even better: It references an archival Citizen watch, making sure your personal aesthetic can benefit from timelessness and modern flourishes in equal measure.

Price upon publish date of this article: $725

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Citizen Mickey Flutterby Watch

$425

Buy Now at citizen

Young at heart? Let this ladies’ watch from Citizen help emphasize your fun-loving nature, with its Mickey-and-butterflies design, symphony of hues from lavender to pink, and remarkable mother of pearl dial. Still not sure it’s your dream accessory? Take advantage of the company’s “Try in 3D” function, which lets you virtually place the watch on your arm to assess its suitability.

Price upon publish date of this article: $425

silver-tone

Citizen L Bianca Watch

$425

Buy Now at citizen

Clean-cut and topped by a glistening blue cabochon, the silver-tone beaut in question is equipped with classy Roman numerals and crisp blue hands. It will save you from all future watch battery purchases and bestow upon you the privilege of checking the time in an old-school way.

Price upon publish date of this article: $425

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on luxury accessories collaborations worth your time and how to acquire them online.

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Vera Wang Trades Wedding Dresses for Timepieces in Her Newest Project With Citizen: ‘God Is in the Details Here’

Recent Articles by Stacia Datskovska

More Trending Watches for Women to Shop at Citizen

Citizen Attesa Watch

Citizen Fio Watch

Citizen Axiom Watch

Citizen L Arcly Watch

Citizen Mickey Flutterby Watch

Citizen L Bianca Watch

Related Articles

Citizen Attesa Watch

Shop More Citizen Watches for Women Today

Citizen Fio Watch

Citizen Axiom Watch

Citizen L Arcly Watch

Citizen Mickey Flutterby Watch

Citizen L Bianca Watch

Why Trust WWD

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