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Meet Rue La La, the Best Members-Only Fashion Destination You’ve Never Heard Of

Frequently slashing retail prices by as much as 70 percent, the online boutique carries brands from Gucci to Chloé.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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March 4, 2026, 12:20pm

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heels, mules, bags, and other accessories for spring scattered on the floor; woman wearing a long coat while holding a bag and looking at the camera

Courtesy Rue La La

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Most Worth-It Styles to Shop at Rue La La Right Now, for Less

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Sure, the occasional, unexpected sale at your favorite retailer is exciting and all — but what if discounted pricing was the entire modus operandi of an online shopping destination that still managed to remain exclusive via a members-only business model? We’re talking about none other than Rue La La, which stocks high-end brands like Khaite and Ferragamo while selling almost everything for up to 70 percent (and sometimes more!) off retail price.

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become a rue la la member today

Founded in 2008 out of Boston, the digitally native company has been loved and trusted by fashionistas with high standards for close to two decades. Case in point: “I’ve ordered a few things from them that turned out really great. I got some Frye sandals that I’ve now had for over three years. I also scored a second pair of my favorite heels steeply discounted there. And I took a chance and wound up with a great wedding dress from the site,” says one happy, devoted Rue La La member on Reddit.

While $570-off Loewe Puzzle Bags might make questions of legitimacy come up, know that Rue La La provides a “100 percent genuine” guarantee on its high-ticket items and says that it “stands by the authenticity of every product sold on [the] site.” You can thus treat your wallet right, fill your closet for spring with the most coveted fashions, and have peace of mind all the while.

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Rue La La constantly refreshes its inventory and launches regular sales (called “boutiques”) that last from a few hours to a few days. A handy countdown clock will always let you know how much time you have to pull out your credit card and enter your address; once the sale ends, it’s gone for good, but members are sure to be treated to something even juicier the next day.

Our editors are seriously impressed by the sheer diversity of categories Rue La La specializes in, including women’s swimwear, handbags, skin care, men’s grooming staples, watches, shoes, home decor, luggage, and even games for kids. Think of it as a big-box superstore, but luxury — holding Black Friday–level markdown events every single day, without you having to face an IRL stampede to score what you’ve long had your eye on.

Rue La La is always free to join; will go above and beyond to get you a sold-out item (just click the “Still Want It?” button next to the product and cross your toes); deals in only the most in-season, trending goods; and is all about sparking joy through the discovery of fresh styles and brands you would have never thought you’d own… or find for such a budget-friendly price.

Even better: All new members get an extra 10 percent off their first order, and all you need to do to unlock the bonus is type in your email right when you enter Rue La La’s site (a pop-up will greet you on the screen).

Rue La La’s flash sales can all be viewed and shopped from its main landing page. Courtesy Rue La La

start shopping at rue la la today

Right now (expect this to change soon, though), Rue La La is hosting a “1-Night Price Eclipse Moonlight Madness” sales extravaganza that involves a $430-off Jacquemus Le Grand Bambino Leather Shoulder Bag, a 60-percent-off Kai Leather Bootie from Stuart Weitzman, and Jimmy Choos (the Isa 80 model specifically) going for less than $700. Need some upgrades before that spring break getaway? Rue La La’s “It’s All $22” section is bursting at the seams with $22 Calvin Klein bras, Free People camis, and performance adidas polos for your plus-one. And if your latest idée fixe is the buzzy fashion house Mother, look no further than the retailer’s dedicated category for the label, where you can enjoy savings upon savings on the editor-worn The Smoothie Sneak Nails For Dinner Jean style (I’ve been inseparable from it this entire winter), color-happy cardigans for making a statement, and — this is not a drill — Millie Bobby Brown’s exact Mother The Camper Sweatshirt, now 55 percent off.

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Mother The Camper Sweatshirt

$89.99 $198 55% off

Buy Now at rue la la

Price upon publish date of this article: $89.99

Indecisive? Rue La La also has a “Today’s Fix” tab that spotlights a particularly worth-it piece every day of the week. At the time of this writing, it was a brown suede jacket from Walter Baker, a brand that’s been spotted on Taylor Swift multiple times in the past. Offered in four diverse, en-vogue shades, the outerwear clocks in at just $179.99 (original price: $798), which you’ll soon come to recognize as the natural byproduct of Rue La La’s generosity.

Also of note are the site’s pre-loved selections, ranging from heirloom-worthy Rolexes and $500 archival Celine handbags to the Bottega Veneta Lido Flat Sandal for $858 versus the typical $1,350. The possibilities are truly endless at ruelala.com.

For those wanting to skip the shipping fees, Rue La La’s loyalty program grants free shipping for a year, private sales to which only Rue 365 members are invited, priority concierge assistance, and other perks. Currently, the subscription will cost you only $30 for your first year.

To help set your shopping journey in motion, we’ve rounded up the best Rue La La deals you absolutely shouldn’t sleep on. You know the expression “here today, gone tomorrow”? Consider it Rue La La’s unofficial brand slogan and act fast.

Sign up for WWD Shop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Bally Bekla Leather Loafer

$259.99 $580 55% off

Buy Now at rue la la

Price upon publish date of this article: $259.99

Gucci Women’s GG1861S 53mm Sunglasses

$249.99 $445 44% off

Buy Now at rue la la

Price upon publish date of this article: $249.99

A.L.C. Nora Midi Dress

$99 $595 83% off

Buy Now at rue la la

Price upon publish date of this article: $99

Ferragamo Single Breasted Linen-Blend Blazer

$599.99 $2,800 79% off

Buy Now at rue la la

Price upon publish date of this article: $599.99

Jacquemus Le Grand Bambino Leather Shoulder Bag

$720 $1,150 37% off

Buy Now at rue la la

Price upon publish date of this article: $720

Stuart Weitzman Kai Leather Bootie

$234 $595 61% off

Buy Now at rue la la

Price upon publish date of this article: $234

Chloé Iconic Bracelet

$249.99 $380 34% off

Buy Now at rue la la

Price upon publish date of this article: $249.99

Frame Denim The Candle Trouser

$109.99 $298 63% off

Buy Now at rue la la

Price upon publish date of this article: $109.99

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Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on the top style trends of the season and how to shop them (for less) online.

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Meet Rue La La, the Best Members-Only Fashion Destination You’ve Never Heard Of

Recent Articles by Stacia Datskovska

Most Worth-It Styles to Shop at Rue La La Right Now, for Less

Mother The Camper Sweatshirt

Bally Bekla Leather Loafer

Gucci Women’s GG1861S 53mm Sunglasses

A.L.C. Nora Midi Dress

Ferragamo Single Breasted Linen-Blend Blazer

Jacquemus Le Grand Bambino Leather Shoulder Bag

Stuart Weitzman Kai Leather Bootie

Chloé Iconic Bracelet

Frame Denim The Candle Trouser

Related Articles

Mother The Camper Sweatshirt

Bally Bekla Leather Loafer

Gucci Women’s GG1861S 53mm Sunglasses

A.L.C. Nora Midi Dress

Ferragamo Single Breasted Linen-Blend Blazer

Jacquemus Le Grand Bambino Leather Shoulder Bag

Stuart Weitzman Kai Leather Bootie

Chloé Iconic Bracelet

Frame Denim The Candle Trouser

Why Trust WWD

Meet the Author

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