Business

Marc Jacobs Expands Greater China Presence With I.T Group Partnership

Business

Retailers in France and Italy Tally the Cost of Lost Business After Second Round of Protests

Business

Sam Archibald on Transitioning From Macy’s to Fanatics

Shop
Fashion

Where to Buy the Best Loose Diamonds Online — for Engagement Rings, Make-Your-Own Stud Earrings, and More

Sourcing authentic diamonds without seeing them in person can feel daunting, but the best online diamond destinations are here to make the process seamless (and safe).

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

View All

March 23, 2026, 3:03pm

Add us as a Google Preferred Source

three diamonds of various shapes lying on a thin sheet of paper over a blue fabric; where to shop for loose diamonds online 2026

Courtesy Blue Nile

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

The Best Loose Diamonds to Shop Online in 2026

View more +

These days, the online engagement ring market is booming — with more and more couples turning away from traditional brick-and-mortar showrooms, in favor of a digital ring shopping experience that still grants them peace of mind from knowing they’re getting the best and most heirloom-worthy ring out there. The tide has turned with the help of leading engagement ring and fine jewelry destinations like Blue Nile, who pride themselves on cutting-edge, virtual features like 360-degree diamond visualization, 100x magnification, 24/7 customer support, and many more perks that make it unnecessary to see your desired stone in the flesh before saying “yes.”

Fashion

The Best Round-Cut Diamond Engagement Rings to Shop Online Now

Fashion Scoops

Lucy Bridge's Book 'Colour Mode' Feted in Paris

The top diamond brands of 2026 are considered fool-proof places for buying a loose diamond online, too: meaning it isn’t going to come to your door embedded in a setting, letting you take a more bespoke approach to your engagement ring’s design or craft your own pendant necklaces and stud earrings at a local jeweler. For Millennial and Gen Z shoppers, customization is the new luxury, after all. And thanks to the wide range of information available online about any given diamond these days — certifications and the 4 Cs included — they can also quickly and efficiently compare picks across different retailers to find “the one.”

Courtesy Blue Nile

“Clients typically opt for loose diamonds to best target desired quality, especially when considering natural diamonds,” Katie Liappas, chief merchandising officer at Blue Nile, tells WWD. “When selecting a loose diamond on [our site], clients can choose the desired interplay of cut, color, clarity, and carat weight to maximize a certain characteristic, aesthetic, or price point.”

Beyond Liappas’ mentioned considerations, you can also find out more about a particular diamond’s “gemologist-level specifications” (and subsequently use them to filter online results in a more nitty-gritty way). What this term is referring to in layman’s terms? Additional attributes like “florescence, polish, and symmetry,” per Liappas, which impact a gem’s value and brilliance. “They explain why two stones with identical cut, color, clarity, and carat weight could look different and appeal to different people,” she adds.

Picking out a loose diamond online is as simple as buying a ready-to-ship engagement ring (another popular possibility). At Blue Nile, for instance, once you find a diamond that’s speaking to you and yours, you can add it to a ring, match it to a pendant, or place it directly in your cart with one click. At Brilliant Earth, another leader in sustainable, ethically sourced jewelry, you’re also able to shop for a single diamond or team it up with a ring as an extra step — but not before becoming well-versed in all of its properties, from geographic origin and girdle (the narrow rim around the widest part of a diamond) to polish and fluorescence levels, not to mention seeing its official report from the Gemological Institute of America, one of the world’s most trusted diamond graders.

Blue Nile’s loose diamond purchase options. Courtesy Blue Nile

Further benefits provided by these online diamond brands and others, like the women- and AAPI-owned With Clarity, include free lifetime warranties, overnight rush shipping, price matching, hassle-free returns, and insurance. In case you’ve always been known to go the extra mile, each company also has its own cream-of-the-crop diamond line that undergoes extra rounds of hand-selection and assessment: ensuring the rocks that make the final cut are the rarest of the bunch. Wish to stand out from the crowd? Pay attention to Blue Nile’s Astor collection (“graded for triple excellence in cut, symmetry, and polish by industry experts”); the Flawless diamonds at Brilliant Earth, with their zero (yes, zero) internal imperfections; and With Clarity’s Clarity Plus candidates, which also had to undergo more analysis hurdles than their regular counterparts to qualify.

Technicalities aside, once it comes time to embark on some actual diamond shopping — one of life’s most exciting moments! — you might find yourself asking a very important question. What kinds of diamonds are trending this year? Liappas comes in with some helpful guidance: “Round and oval are perennial staples with timeless appeal. But we are also seeing traction across a variety of fancy shapes in 2026, including marquise and elongated cushion. More and more, couples are stepping away from expected designs and opting for rings that feel personal and expressive.”

View this post on Instagram

She mentions celebrity engagements (read: the Taylor Swift effect) having a big influence on the decisions made by diamond searchers, as well. No matter if you have your eye on the singer’s old mine diamond or always dreamed about something as angular and multifaceted as an emerald-cut stone, the best online loose diamond sellers have your back and will ultimately leave no room for buyer’s remorse.

Below, a breakdown of how and where to shop for loose diamonds in 2026 without ever stepping foot in a mall or making an IRL appointment. Here’s to a lifetime spent beside the one you love… and the ring you can’t stop staring at.

Sign up for WWD Shop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Blue Nile

Buy loose diamonds at blue nile

As the original online jeweler, Blue Nile epitomizes the advancements that have been made in the diamond industry — with no signs of slowing down. Valuing top-notch customer care, U.S.-based assembly, price transparency, and first-class craftsmanship, Blue Nile is best known for its design-your-own ring services, but you can just as seamlessly source a loose diamond from its well-stocked and constantly updated e-shelves. Natural diamonds are a specialty of Blue Nile’s: an apt choice for those who are interested in a jewel that won’t depreciate over time and, having been formed deep within the Earth’s mantle versus at a lab, is billions of years old.

The Diamond Finder feature at Blue Nile offers intuitive filtering by price, the 4 Cs, and shape, after which you can compare and contrast several diamonds accurately (given the fact that they’ve all been photographed under consistent light conditions). Still on the fence? Go ahead and click that “consult an expert” button to get a free, real-time diamond inspection and clear up all your lingering questions.

Planning a wedding is stressful as is; the step before need not be.

Blue Nile GIA 1.00 Carat Emerald Natural Diamond

$2,270

Buy Now at blue nile

Price upon publish date of this article: $2,270

Blue Nile GIA 2.01 Carat Round Natural Diamond

$15,410

Buy Now at blue nile

Price upon publish date of this article: $15,410

Blue Nile GIA 1.02 Carat Pear Natural Diamond

$4,880

Buy Now at blue nile

Price upon publish date of this article: $4,880

Brilliant Earth

Buy loose diamonds at brilliant earth

The founded-in-2005 Brilliant Earth joins Blue Nile as a go-to online jeweler that seeks to make the industry “more transparent, inclusive, and impactful,” in its own words. From focusing on recycled materials to sharing the exact origins of its precious metals and gemstones, Brilliant Earth’s values are aligned with what every savvy, 21st-century diamond buyer is looking for. Naturally, the brand has won itself millions of devoted fans by now: regularly generating viral moments through releases like last year’s nostalgic collaboration with Ring Pop.

Because no couple should have to feel like two deer in the headlights when making what might be the most crucial decision of their lives, Brilliant Earth provides virtual appointments during which you can learn all about its loose diamond lineup via a personalized video consultation. The jewelry professional on the other end of the call will get you better acquainted with the specs of the gem and can also suggest ring settings that honor your dream vision (our editors’ all-time favorite is the Secret Garden one, if we say so ourselves).

Want to go rouge and man the loose diamond selection process all by yourself? Here are the shining beauties we recommend turning to first. (Some are even made with renewable wind and solar energy: an impressive distinction indeed.)

Brilliant Earth 2.09 Carat Cushion Lab-Grown Diamond

$4,810

Buy Now at brilliant earth

Price upon publish date of this article: $4,810

Brilliant Earth 0.70 Carat Round Natural Diamond

$950

Buy Now at brilliant earth

Price upon publish date of this article: $950

Brilliant Earth 2.01 Carat Marquise Natural Diamond

$35,410

Buy Now at brilliant earth

Price upon publish date of this article: $35,410

With Clarity

Buy loose diamonds at with clarity

NYC-born With Clarity was one of the first jewelry brands to launch a home preview service through which clients can try on replica rings at home before buying an actual ring online. Other elements to appreciate here? With Clarity’s diamonds can be purchased in interest-free installments, are conflict-free, can be shipped with insurance to “cover items that are lost, damaged, or stolen during transit,” and are frequently marked down — so that nothing stands between you and your forever ring.

What’s more, With Clarity has a wealth of information on its site that answers common queries related to loose diamonds. For example, many people are unsure of how to care for their diamond after it arrives (and before it’s turned into a wearable testament to their love). According to With Clarity, “to safely store your diamond, [keep it] wrapped in a soft cloth, in a dry box, away from humidity and harsh chemicals. If you have multiple loose diamonds, wrap each diamond separately to prevent scratches.” And once you’re ready to clean the piece down the line, a “soft-bristled toothbrush, soap, and warm water” will be your best friends.

Without further ado, the best loose diamonds to shop at With Clarity right now.

With Clarity 1.53 Carat Emerald Lab-Grown Diamond

$1,197 $1,596 25% off

Buy Now at with clarity

Price upon publish date of this article: $1,197

With Clarity 0.79 Carat Pear Lab-Grown Diamond

$529

Buy Now at with clarity

Price upon publish date of this article: $529

With Clarity 8.02 Carat Marquise Lab-Grown Diamond

$3,583 $4,777 25% off

Buy Now at with clarity

Price upon publish date of this article: $3,583

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on jewelry trends, including those pertaining to loose diamonds, and how to shop them.

WWD Recommends

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Where to Buy the Best Loose Diamonds Online — for Engagement Rings, Make-Your-Own Stud Earrings, and More

Recent Articles by Stacia Datskovska

The Best Loose Diamonds to Shop Online in 2026

Blue Nile GIA 1.00 Carat Emerald Natural Diamond

Blue Nile GIA 2.01 Carat Round Natural Diamond

Blue Nile GIA 1.02 Carat Pear Natural Diamond

Brilliant Earth 2.09 Carat Cushion Lab-Grown Diamond

Brilliant Earth 0.70 Carat Round Natural Diamond

Brilliant Earth 2.01 Carat Marquise Natural Diamond

With Clarity 1.53 Carat Emerald Lab-Grown Diamond

With Clarity 0.79 Carat Pear Lab-Grown Diamond

With Clarity 8.02 Carat Marquise Lab-Grown Diamond

Related Articles

Blue Nile

Blue Nile GIA 1.00 Carat Emerald Natural Diamond

Blue Nile GIA 2.01 Carat Round Natural Diamond

Blue Nile GIA 1.02 Carat Pear Natural Diamond

Brilliant Earth

Brilliant Earth 2.09 Carat Cushion Lab-Grown Diamond

Brilliant Earth 0.70 Carat Round Natural Diamond

Brilliant Earth 2.01 Carat Marquise Natural Diamond

With Clarity

With Clarity 1.53 Carat Emerald Lab-Grown Diamond

With Clarity 0.79 Carat Pear Lab-Grown Diamond

With Clarity 8.02 Carat Marquise Lab-Grown Diamond

Why Trust WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular