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The 10 Best Bath Towels on Amazon That Are Super Soft and Absorbent

If you're ready to upgrade your towels, there are plenty of affordable options on Amazon that are both super soft and durable.

Brittany Loggins, Olivia Cigliano

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September 14, 2023, 1:09pm

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The best bath towels can transform your daily bathing ritual from ordinary to a luxurious, blissful experience. Like so many other home essentials, you can find some of the best bath towels on Amazon that marry both function and style. Whether you’re looking for a hotel-quality bath towel that’s white and fluffy or one that’s patterned in playful colors, we’ve rounded up the best bath towels available on Amazon to refresh your at-home spa.

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Amazon offers plenty of plush bath towel options that range in fabric, size, and colors options. You can shop bath towels in sets that include hand towels, hair towels, and washcloths, too, so you can easily refresh your entire collection with just one purchase. While ordering towels online is supremely convenient, it can be tricky, since you can’t feel texture through the screen.

The Best Bath Towels on Amazon of 2023

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Ariv Premium Bamboo Cotton Bath Towels

Special features: Climate Pledge Friendly
Top-Quality Store Badge on Google: 4.5/5 stars

This set from Ariv includes four towels and has over 13,000 positive reviews on Amazon. These are made of a blend of cotton and bamboo, which makes them both absorbent and soft. They’re also extra large and are available in four different color options.

What reviewers say: “I never write reviews however, these towels are amazing! They’re not too heavy, soft, fluffy, and incredibly absorbent — even after only one wash. Usually it seems like a towel needs to be washed 100 times before it really gets seasoned and absorbs, but these are incredible. I even went back and bought a pair of extra large bath towels. Yay!!”

Price upon publish date of this article: $29.99

Courtesy of Amazon

Ariv Premium Bamboo Cotton Bath Towels $45 $29.99 Buy Now At Amazon

Utopia Towels Ivory Towel Set

Top-Quality Store Badge on Google: 4.5/5 stars

Utopia’s set is perfect if you’re moving and ready to upgrade your towels. It includes two bath towels, two hand towels and four washcloths, all of which are super absorbent. Don’t believe us? Read what over 29,000 reviewers who gave the set a five-star rating had to say.

What reviewers say: “I ordered a second set! They held their color after the initial wash. They’re relatively thick and plush. Great value for the price.”

Price upon publish date of this article: $34.95

Courtesy of Amazon

Utopia Towels Ivory Towel Set $39.99 $34.95 Buy Now At Amazon

Brooklinen Bath Sheets, White Super-Plush

Top-Quality Store Badge on Google: 4.5/5 stars

Simply put, Brooklinen’s Bath Sheets are the plushest bath towels you could own. Made of 100 percent ultra-thick Turkish cotton, they’re a heavenly morning pick-me-up and perfect for creating a luxurious spa day at home. Even better, they come as a set of two.

What reviewers say: “I don’t know why it’s been such a challenge finding a plush, lightweight, practical size, absorbent and most importantly reasonably priced. These are great high quality towels at a reasonable price. Highly recommended.”

Price upon publish date of this article: $99

Courtesy of Amazon

Brooklinen Bath Sheets, White Super-Plush $99 Buy Now At Amazon

White Classic Luxury Bath Towels Large

Amazon’s Choice
Special features: Climate Pledge Friendly
Top-Quality Store Badge on Google: 4.5/5 stars

While these White Classic towels are available in a variety of colors, it’s nice that they come in a combo pack that features both gray and white options. They’re plush, soft, and reinforced with double needle embroidery to prevent shedding. Additionally, they’re processed in a special way that makes them dry faster.

What reviewers say: “These towels are reasonably large, fluffy, and absorbent. Just like hotel towels!”

Price upon publish date of this article: $49.99

Courtesy of Amazon

White Classic Luxury Bath Towels Large $49.99 Buy Now At Amazon

Great Bay 100% Cotton Jacquard Bathroom Towels

Special features: Climate Pledge Friendly
Top-Quality Store Badge on Google: 4.5/5 stars

A jacquard pattern not only adds subtle flair to these Great Bay towels, but also makes them perfect for anyone who prefers a textured feel. The soft and absorbent set comes in an array of colors, but we think the sea foam-hued version is perhaps the most unique (yet versatile) option.

Price upon publish date of this article: $26.97

Courtesy of Amazon

Great Bay 100% Cotton Jacquard Bathroom Towels $39.99 $26.97 Buy Now At Amazon

American Linen Luxury Bath Towels

Top-Quality Store Badge on Google: 4.5/5 stars

Whether your sense of style leans more contemporary or retro, these American Linen goodies will add a pop of color to your bathroom. They come in a set of four and are made from 100 percent ring-spun cotton for a deliciously soft feel.

What reviewers say: “I’m trying to make the bathroom more colorful and wanted something that looked like the dusen-dusen towels but much cheaper. These towels are everything I was looking for. They are soft and fluffy after washing. I really like the colors. Liked them so much I bought another set.”

Price upon publish date of this article: $34.99

Courtesy of Amazon

American Linen Luxury Bath Towels $34.99 Buy Now At Amazon

Hammam Linen White Bath Towels

Amazon #1 Bestseller
Top-Quality Store Badge on Google: 4.5/5 stars

Hammam’s towels seriously bring on the fluff, made of a classic terry cotton material that gets even more plush with every wash. These come in a set of four to keep your bathroom stocked.

What reviewers say: “Amazing towels! They may seem like average right out of the package but once they are wet they become incredibly thick and soft. Seriously, I have bought 5 star hotel towels and these are the same quality, maybe even better. I will be buying more. Excellent price by the way for a rich, luxurious towel.”

Price upon publish date of this article: $33.99

Courtesy of Amazon

Hammam Linen White Bath Towels $79.99 $33.99 Buy Now At Amazon

Casa Copenhagen Egyptian Cotton 6-Piece Towel Set

Top-Quality Store Badge on Google: 4.5/5 stars

If you want a little bit of pattern but you don’t want to go overboard, these Casa Copenhagen towels are the way to go. They’re made of 100 percent cotton with a subtle yet eye-catching stripe of detail. Grab them in over a dozen color combos.

What reviewers say: “I loved them so much I ordered 12 more two days later. Great buy.”

Price upon publish date of this article: $39.99

Courtesy of Amazon

Casa Copenhagen Egyptian Cotton 6-Piece Towel Set $39.99 Buy Now At Amazon

Bagno Milano Turkish Spa Towel Set

Top-Quality Store Badge on Google: 4.5/5 stars

Bagno Milano’s towels are made of Aegean Turkish cotton, which the brand claims is softer than bamboo and more durable than Egyptian cotton. The thick towels also feature a cool damask-woven finish that sets them apart.

What reviewers say: “Very pleased with this set of towels. They are the perfect weight and absorbency. They seem very well made and are holding up well after the first several washings. I will be buying additional sets.”

Price upon publish date of this article: $29.95

Courtesy of Amazon

Bagno Milano Turkish Spa Towel Set $29.95 Buy Now At Amazon

Tommy Bahama Home 6pc Towel Set

Amazon’s Choice
Top-Quality Store Badge on Google: 4.5/5 stars

These Tommy Bahama towels would look amazing if you have a white bathroom or are a big fan of the palm tree wallpaper trend. They feature a palm-inspired pattern done in white and sea foam green with an accompanying texture that’s super soft.

What reviewers say: “These were worth the cost, the towels are thick and luxurious. The design on the towels is subtle and adds that bit of color without being obnoxious.”

Price upon publish date of this article: $41.31

Courtesy of Amazon

Tommy Bahama Home 6pc Towel Set $59.99 $41.31 Buy Now At Amazon

The Different Types of Bath Towels

Texture: Similar to searching for the best bathrobes, it’s important to think about how you want your towels to feel, both in terms of softness and weight. Generally speaking, the heavier the towel, the higher quality you can expect it to be. Thicker towels also tend to be more absorbent.
Patterns: Cute towels range from affordable to splurge-worthy — especially with options from luxury brands like Missoni on Amazon. These styles often come in pretty striped and geometric patterns that make for stunning accents in guest bathrooms.
Affordability: Affordable options can still be durable, as long as you know what to look for. Towels made with high percentages of bamboo and cotton are most likely to stand the test of time.
Materials: Speaking of different types of materials, keep in mind that bamboo and cotton are both soft, absorbent and fairly long-lasting, however bamboo tends to take longer to dry. That said, bamboo typically has more antibacterial properties, making these types of towels a top pick for the wellness-focused shopper.

What is Amazon Prime Big Deal Days?

Prime Big Deal Days is the fall installment of Amazon’s Prime Day 2023 sales extravaganza, which will occur on October 10th and 11th. It’s an exclusive period that offers limited-time price drops on thousands of products across Amazon, including deals on home items like duvet covers, luxury candles, hand soaps, and more. Plus, there will be flash sales on Amazon fashion essentials, popular Amazon beauty products, top-rated tech, and everything in between. Prime Day only happens twice a year, with October Prime Day being the last of 2023, so it’s an ideal time to stock up on home staples while they’re discounted. Amazon always rolls out markdowns ahead of the event, so it’s best to jump on deals early, because millions of shoppers will be monitoring the site and placing orders before they sell out.

How We Chose the Best Bath Towels on Amazon

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections.

To curate the best Amazon bath towels, our team combed the retailer for top-rated, bestselling, and most wished for options. We read through ratings, examined features, and personally examined different bath towels to test their function and experience their feel on the skin. We considered top factors for Amazon bath towels when selecting these products, including fabric quality, absorption, size, patterns or colors, and weight. Learn more about us here.

Meet the Author

Brittany Loggins is a freelance writer who’s work has been published in outlets like InStyle, Real Simple, The Cut, and Architectural Digest.

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. She updated this story for the best duvet covers in September 2023 with new product picks and additional intel on the upcoming Amazon Prime Big Deal Days.

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The 10 Best Bath Towels on Amazon That Are Super Soft and Absorbent

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The Best Bath Towels on Amazon of 2023

Ariv Premium Bamboo Cotton Bath Towels

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How We Chose the Best Bath Towels on Amazon

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