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FAO Schwarz Unveils Most Popular Toys for 2026 With New Amazon Holiday Storefront

The 'World's Greatest Toy Store' is now available to shop on Amazon with a curated selection of official toys and merch.

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Tim Chan

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November 6, 2026, 5:38pm

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FAO Schwarz Kids Mini Handbag 4-Pack

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Iconic New York City toy store FAO Schwarz is bringing some of its most popular holiday gift ideas online with a new partnership with Amazon.

The so-called “World’s Greatest Toy Store” announced their first-ever storefront on Amazon back in September, and the curated collection of children’s gifts is now officially open to shop, just in time for the holidays.

Shoppers no longer have to make their way to the store’s Rockefeller Plaza flagship in Manhattan to shop FAO Schwarz toys and merch. As a press release notes, the new Amazon storefront “brings the spirit of FAO Schwarz to shoppers’ fingertips, offering an extraordinary assortment of unique toys and gifts, from timeless favorites to new discoveries.”

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The Amazon selection includes plush toys, building sets, art kits and even a shrunken-down version of the famous FAO Schwarz “Big Piano.” All of the items are in stock and ship free for Amazon Prime members (not a Prime member? Get a 30-day free trial here).

SHOP FAO SCHWARZ COLLECTION ON AMAZON

Looking for some holiday gifting inspiration? Here are some of the top toys available through the FAO Schwarz Amazon storefront right now.

ICONIC GIFT

FAO Schwarz Giant Dance Mat Piano

$99.99

Buy Now On Amazon

The iconic walk-on piano that delighted visitors to FAO Schwarz’s longtime Fifth Avenue store in New York is now available in a take-home size.

This version measures approximately 101 inches long, with 24 piano keys on a mat that you can actually step on. Create your own melodies or play one of five built-in songs. The original “Big Piano” was made famous of course, in the 1988 Tom Hanks movie, Big.

GIFT FOR MUSIC FANS

FAO Schwarz Stage Stars Kids Electric Guitar & Amp

$200.00

Buy Now On Amazon

Prefer a different instrument? The FAO Schwarz selection at Amazon also includes this kid-sized electric guitar, with six strings and a mini amp.

Personalize the pink guitar with an included sheet of stickers and decals. The set also includes an FAO Schwarz-branded guitar strap, picks, replacement strings and a carrying bag.

MOST BELOVED GIFT

FAO Schwarz 16″ Soldier Bear Plush

$45.00 $60.00 25% off

Buy Now On Amazon

The beloved FAO Schwarz Soldier Bear is available on Amazon for 25 percent off online (as of this writing).

The cuddly teddy bear measures approximately 16 inches in height and is decked out in a red and gold soldier uniform and black top hat, with FAO Schwarz detailing throughout.

Amazon

CLASSIC HOLIDAY GIFT

FAO Schwarz Motorized Holiday Train Set

$89.99

Buy Now On Amazon

Few things spark joy and imagination quite like a train set, and Amazon has this official FAO Schwarz holiday train set available for easy gifting.

This 30-piece set includes four railcars and a steam locomotive in holiday colors, along with two train workers that move as the cars go along the track. The track itself measures 18-feet and is designed to fit around the base of your Christmas tree. The battery-operated set also features a working LED headlight and realistic train sounds for the classic steam engine.

Amazon

BEST FOR FASHION FANS

FAO Schwarz Flawless Fashion Designer Light-Up Tracing Tablet Art Set

$32.99

Buy Now On Amazon

Aspiring New York Fashion Week designers can practice creating their looks on this light-up tablet, which lets kids trace, draw and color-in their outfits.

The portable tablet comes with 10 templates that can be mixed and matched to create different looks. The set also includes tracing paper, eight markers and an eraser cloth.

Amazon

BEST PLAYSET

FAO Schwarz Beauty Boutique Pretend Makeup Shop Register

$50.00

Buy Now On Amazon

We love this official FAO Schwarz-branded “beauty boutique,” which lets kids set up shop with an interactive cash register, makeup supplies, coins and bills.

The battery-operated register displays numbers on the screen; press the buttons on the keypad, meantime, to hear phrases like “eyeshadow,” “lipstick” and “lip gloss.” The register drawer also pops open to safely store your cash and change.

Amazon

BEST FOR ART FANS

FAO Schwarz Motorized Pottery Wheel for Kids

$49.99 $59.99 17% off

Buy Now On Amazon

This kid-sized pottery wheel is one of the most unique gifts available on Amazon’s FAO Schwarz storefront.

The 21-piece set includes sculpting tools, paint, paintbrushes, decorative gems and five pounds of actual clay that kids can use to create everything from mugs to vases. An included foot pedal lets you control how fast or slow the wheel spins.

Amazon

BEST FOR YOUNG KIDS

FAO Schwarz Castle Blocks Solid Wood Building Set

$29.99

Buy Now On Amazon

Building blocks are a classic holiday gift, and FAO Schwarz has this 75-piece set that kids can use to create their own castle.

The set includes painted blocks made from solid, all-natural wood, along with an instruction guide. Everything is packaged inside an FAO Schwarz-branded box for easy wrapping and gifting.

Amazon

BEST FOR MINI FASHIONISTAS

FAO Schwarz Kids Mini Handbag 4-Pack

$29.99

Buy Now On Amazon

And young fashionistas will love this set of four mini FAO Schwarz handbags, each adorned with an exclusive print inspired by the store.

The postcard-sized bags have just enough space for your keys, coins and a tube of lipgloss (they also double as keychains or bag charms). Made from vegan leather, this four-piece set includes a mini flap bag, mini bucket bag, mini shoulder bag and mini tote.

You can shop the entire FAO Schwarz selection at Amazon here. Long-beloved as one of the world’s oldest toy stores, FAO Schwarz celebrated its 164th anniversary in 2026.

SHOP FAO SCHWARZ COLLECTION ON AMAZON

“FAO Schwarz has always been about more than shopping, it’s about creating moments of discovery and wonder,” says David Niggli, Chief Merchandising Officer at FAO Schwarz. “We’ve curated an assortment that captures that sense of surprise and delight, from whimsical plush and beloved baby dolls to musical instruments and toys that invite kids to play, create and imagine. Bringing FAO Schwarz to Amazon.com allows us to extend that magic to families everywhere, while our New York flagship continues to deliver the kind of in-person experience that has made FAO Schwarz an iconic destination for generations.”

“FAO Schwarz has sparked joy and wonder for toy lovers around the world for more than 160 years, and we’re thrilled to bring their iconic assortment to Amazon’s stores,” adds Anne Carrihill, Director of Toys and Home at Amazon. “Whether shopping for a birthday, a holiday, or just because, customers now have an even more convenient way to discover this heritage brand.”

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Meet the Author

Tim Chan is the VP of Commerce at Penske Media, overseeing fashion, lifestyle and streaming coverage across marquee brands like Rolling Stone, Billboard, The Hollywood Reporter, Variety, and WWD, among others. Previously, Chan was the first-ever Lifestyle Editor at Rolling Stone, covering all things fashion, culture, and travel through an entertainment lens. In addition to PMC, his bylines over the years have appeared in L’Uomo Vogue, Vogue Italia, Vogue Korea, i-D, and more. Chan has also consulted for a number of fashion brands, advising them on media and marketing strategy. He graduated from Columbia University with a master’s degree in journalism. Chan spent the first four years of his career in New York City, where he made frequent trips to FAO Schwarz to shop and “play” the Big Piano.

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FAO Schwarz Unveils Most Popular Toys for 2026 With New Amazon Holiday Storefront

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