Business

Marc Jacobs Expands Greater China Presence With I.T Group Partnership

Business

Retailers in France and Italy Tally the Cost of Lost Business After Second Round of Protests

Business

Sam Archibald on Transitioning From Macy’s to Fanatics

Shop
Home

Forget Super Bowl TV Deals — Mattress Brands Want in on the Action This Year

Sleep giants are doing everything they can to insert themselves into the NFL space: Presidents' Day sales and Travis Kelce partnerships included.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

View All

February 6, 2026, 9:14am

Add us as a Google Preferred Source

travis kelce portrait overlaid on a photo of a bed topped by sleep number's comfort mode mattress

Courtesy Sleep Number

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Shop Top Presidents’ Day Mattress and Bedding Deals 2026

View more +

In the lead-up to the big game (we’re talking about the annual celebration of sport and chicken wings called the Super Bowl, of course), tech companies like Samsung, Vizio, Roku, and LG have been known to host some of their biggest TV sales ever — comparable to the deals seen during Black Friday, if not juicier. The rationale? Before the second Sunday of February each year, devoted fans are eager to upgrade their TV setups to something newer, brighter, and sharper for mimicking the feel of the actual stadium: in pixel form, that is.

Fashion

The Best Round-Cut Diamond Engagement Rings to Shop Online Now

Interior Design

The New York Hotel Salvador Dalí Hosted Fellow Artists Andy Warhol and Jeff Koons

Now, though, it seems like they want nothing more than deeper sleep after cheering on their favorite team (and worrying about losing those eleventh-hour bets) — with sleep companies, out of all things, embedding themselves in the NFL space by running big-ticket, celebrity-studded Super Bowl ads, hosting major Presidents’ Day sales, and even… tapping the biggest names in football as investors?

In 2026, this was exactly the case with mattress and bedding giant Sleep Number, which unexpectedly signed on Travis Kelce as its newest strategic partner and investor — claiming that the three-time Super Bowl champion and fiancé-to-Taylor-Swift has been “using the company’s products since 2019.” Kelce will help Sleep Number promote its products as part of a three-year contract, by appearing in digital content, ad campaigns, and television commercials to talk about the vital relationship between quality slumber and performance-slash-recovery.

It’s one thing to run an ad with Matthew Stafford and his wife based on the premise that “80 percent of NFL players choose a Sleep Number smart bed,” or even go so far as to become the official sleep and wellness partner of the NFL. But making a high-profile NFL player your top shareholder? That completely redefines the rules of the (football) game. The implication is simple: If you want to feel as good and function as impressively as a particular Super Bowl legend, you need to shop the exact innovative bed solutions he turns to every night.

Want to get in bed with Kelce this year or simply treat yourself to a more bespoke sleep experience? Below, we round up the best Presidents’ Day mattress deals that will help you save money while doing so — dollars better spent on last-minute Super Bowl decor or the big game’s iconic fashion collaborations.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Sleep Number

Sleep Number’s Presidents’ Day Sale is taking a no-holds-barred approach this year with discounts of up to 50 percent off on its bestselling smart beds, not to mention BOGO ComfortFit pillow deals (which kick off on February 10 and last until February 16) and a $60-off offer on all orders over $200 with the code SUPERBOWL60. Whether you’re someone who runs hot and needs a whole new cooling mattress to call your own or else are loyal to your bed and only want to level up its powers with Sleep Number’s DualTemp Layer topper for intuitive temperature control, the circa-1987 brand has your back.

No, really: Back pain is not winning this time around.

Sleep Number iLE Limited Edition Mattress

$2,749.50 $5,499 50% off

Buy Now at sleep number

Crafted out of gel-infused, pressure-relieving layers, this thermoregulating wonder allows you to curate a unique firmness level on each side — all while syncing up to the Sleep Number app and letting you wake up with an insightful SleepIQ score every morning.

Price upon publish date of this article: $2,749.50

Sleep Number True Temp Pillowcases, 2 Sets

$67.48 $89.98 25% off

Buy Now at sleep number

The layout of your bed — think of it as a “bedscape” — shouldn’t only revolve around mattresses. Everything matters when you’re on the quest for better sleep, from the plushness of your duvet to whether or not you have to flip the pillow to the cold side every five minutes. Sleep Number’s True Temp Pillowcases, seeing a “buy one get one 50 percent off” sale right now, whisk away heat and humidity so that you can “maintain your ideal microclimate” for the entirety of those eight hours (you better be getting at least eight).

Price upon publish date of this article: $67.48

Sleep Number i8 Mattress

$2,999 $3,999 25% off

Buy Now at sleep number

This hot mattress pick is far from hot — working overtime to release excess heat so that you never feel stuffy while trying to fall asleep or wake up in a sweat. The Responsive Air technology here helps the material conform to your body as you shift around in the wee hours, and the unilateral firmness controls will end those bedtime fights with your S.O. once and for all.

Price upon publish date of this article: $2,999

Saatva

The luxury, New York–based mattress firm Saatva is running a Presidents’ Day Early Access Sale that ends on February 9, leaving you with mere days to stock up on the mattress of your dreams. The markdowns found on its site right now are some of the steepest we’ve seen in months, and it’s worth mentioning that our editors have rigorously tested multiple Saatva pillows in the past — finding that the Latex Pillow looks and feels “like your favorite hotel’s.” Team USA athletes, too, are on board with all things Saatva, seeing as how the brand has tapped sports superstars from Paralympic snowboarder Brenna Huckaby to alpine ski racer Ryan Cochran-Siegle as ambassadors in the past (both are competing in the 2026 Winter Olympics).

See what this hype is all about by shopping the sale before you hit the hay tonight.

Saatva Classic Mattress

$1,854 $2,179 15% off

Buy Now at saatva

This baby’s dual-coil design and Patented Lumbar Zone tech will make sure it never fails you by sagging, all while guaranteeing healthy spine alignment — for back sleepers, fetus position obsessives, and everyone in between. Because Saatva is all about personalization, you can choose between various mattress heights and three firmness levels before clicking “add to cart.” And that cover? It’s nothing short of breathable and plush.

Price upon publish date of this article: $1,854

Saatva Latex Pillow, Set of 2

$290 $330 12% off

Buy Now at saatva

Save $40 when you buy two of these Saatva nonnegotiables.

Editor testing and review notes: “I was surprised by this pillow’s relatively heavy weight when I first took it out of the box, and though it’s composed not of memory foam but of down-like fibers, the filling felt thick and supportive (perhaps even too thick, making me suspect that I’d be better off with its standard loft iteration). This luxe pillow nicely fills out a pillowcase and makes it look rotund, like your favorite hotel’s. It’s the type that you can fluff, too: shaping it with a middle crease for the ultimate upscale appearance when not in use. It propped up my upper body quite well when I was watching a movie in bed and responded to my head’s weight without sinking.” — WWD Senior Commerce Writer Stacia Datskovska

Price upon publish date of this article: $290

Saatva Rx Mattress

$3,074 $3,449 11% off

Buy Now at saatva

Formulated specifically for sleepers struggling with chronic back and joint conditions, Saatva’s Rx option doles out maximum support: eliminating pressure points, subsequently boosting blood circulation, and being especially durable in the middle so as to consistently keep the lower back stable. Free in-room setup is just the cherry on top of all the relief you’ll soon be privy to.

Price upon publish date of this article: $3,074

Avocado

Right in time for the holiday, Avocado — which focuses on non-toxic, natural, and organic materials, as well as sustainable manufacturing practices and U.S.-based production — has slashed prices on its most coveted models, including the luxury mattress line (going for 20 percent off as we speak). Eco-friendly toppers, kids’ mattresses, and even bed frames are also witnessing not-to-miss price drops amidst Saatva’s Presidents’ Day sales event running through March 2. What’s not on sale: the bed Avocado once made in partnership with Gwyneth Paltrow’s Goop, which capped off at $58,000.

As for the peace of mind that will come from knowing you’re sleeping on something that treats the planet with kindness? You better believe it will lead to deeper, more enjoyable slumber sessions.

Avocado Luxury Organic Mattress

$3,839 $4,799 20% off

Buy Now at avocado

Available in medium, plush, and ultra-plush iterations, Avocado’s Luxury Organic Mattress is the kind you’ll want to bring home and introduce to Mom. Would you believe us if we told you it’s made up of 17 layers? Latex, alpaca, wool, silk, and hemp are all players on Avocado’s team: helping secure an indulgent, body-hugging sensation that made this mattress famous in the first place. The best part? It’s FSA-eligible.

Price upon publish date of this article: $3,839

Avocado Extra Firm Mattress

$2,209 $2,599 15% off

Buy Now at avocado

You know yourself better than anyone, and if you’re someone who needs a bit more when it comes to the firmness of your bed, look no further than this standout mattress pick. The company says it’s best for big and tall folks as well as athletes, featuring layers of heavy-duty coils (30 percent more than in standard designs, per Avocado) and allowing for optimal, all-night alignment. That 10/10 firmness level will be of most benefit to back and stomach sleepers, though everyone is bound to enter “zen mode” with the Extra Firm Mattress’ cooling capabilities.

Price upon publish date of this article: $2,209

Avocado Green Mattress

$1,784 $2,099 15% off

Buy Now at avocado

As one of “America’s best-rated and most beloved organic mattresses,” this hero product is hand-tufted, resistant to wear and tear, and made to feel like you’re floating on a cloud (seriously). Ergonomic and more inherently cooling than memory foam, the luxury home buy can last you a lifetime — one marked by the kind of sleep that can make any insomniac jealous.

Price upon publish date of this article: $1,784

Coop Sleep Goods

Our editors love, trust, and use Coop Sleep Goods’ Cool+ Adjustable Pillow every single night. It takes the phrase “beauty sleep” to a whole new level, allowing us to wake up refreshed and free from neck pain. The top seller is 20 percent off in honor of Presidents’ Day, alongside no shortage of other Coop favorites like maternity pillows, cooling pillowcases, hotel-quality sheet sets, and highly breathable duvet covers for all seasons. Yes, even the pillow Taylor Swift uses (confirmed during her December 10, 2025, appearance on “The Late Show With Stephen Colbert”) is now made more budget-friendly. It’s the Original Adjustable Pillow, and her cat Benjamin Button approves. “He’s really, really attached to my pillow,” the singer told Colbert in the segment.

The discounts run only through February 16, so waste no time in leveling up your ZZZs by taking a page from the 14-time Grammy winner’s sleep routine.

Coop Sleep Goods Cool+ Adjustable Pillow

$127.20 $159 20% off

Buy Now at coop sleep goods

20 percent off for a limited time and FSA-eligible.

Editor testing and review notes: “First off, I was delighted by the customization aspect of this pillow, as it comes with an extra bag that has a half a pound of fill inside. I’m always skeptical when it comes to bed products with cooling properties, but the Coop Sleep Goods Cool+ Adjustable Pillow truly did feel cool on my face throughout the whole night and not just when I flipped it. The foam here is very touch-sensitive, and I love the crescent shape fit for all side sleepers, which allowed me to rest my arm on the pillow in a way that felt comfortable. My cheek was consistently caressed by the pillow’s cooling outer cover, and I slept through the alarm on the first night of testing, making this bedroom must-have a win in my book.” — Datskovska

Price upon publish date of this article: $127.20

Coop Sleep Goods Original Mattress Topper

$263.20 $329 20% off

Buy Now at coop sleep goods

This 20-percent-off mattress topper is selling out of sizes quickly, which is no surprise at all considering its baffle box construction (a fancy way of saying it distributes fill uniformly and ensures it doesn’t move around), memory foam-plus-microfiber proprietary blend, and down-like comfort. Thousands of touchpoints across the surface are there to hug and contour your sleeping self, and the topper’s thick straps are ones that won’t pop off your mattress after a particularly restless night.

Price upon publish date of this article: $263.20

Coop Sleep Goods Adjustable Wedge Pillow

$79.20 $99 20% off

Buy Now at coop sleep goods

Snorers, rise up. Literally — rise up by elevating yourself in bed, courtesy of Coop Sleep Goods’ Adjustable Wedge Pillow, which can unblock breathing, alleviate everything from acid reflux to back aches, and, when propped under your legs, do wonders in the swelling department. Inside, activated charcoal foam absorbs any and all pesky odors, while the wedge’s accompanying head pillow and multiple inserts let you find your perfect incline.

Price upon publish date of this article: $79.20

Casper

Having launched in 2014, Casper is a relatively fresh arrival on the mattress scene, but its premium materials, user-friendly online interface, American Chiropractic Association endorsements, and 100-night trial period have made it an industry darling: one that’s known to host a killer (Killa?) sale. This February, Casper is rolling out a 35-percent-off sitewide sale, which includes mattresses for up to 30 percent off, 35-percent-off bundles, and affordable accessories like pet beds and nightlights.

All these offers expire on February 23, so get to finding your ideal bed partner today. Not convinced yet? Kylie Jenner gave a major shoutout to Casper back in 2015, when she was moving into her new pad. Enough said.

Casper Cloud One Premium Foam Mattress

$999 $1,249 20% off

Buy Now at casper

Meet Casper’s most popular mattress — made better. Now boosted with patent-pending Casper Core+ foam pillars, this crowd pleaser delivers more responsiveness than ever before. It also keeps airflow a priority, adheres to the curves of your bod thanks to a special memory foam layer, and might as well be called Cloud Nine.

Price upon publish date of this article: $999

Casper Best-Selling Bundle

$953.55 $1,467 35% off

Buy Now at casper

This winter, bundling up — in every sense of the word — comes with its perks. At Casper, the marked-down Best-Selling Bundle boasts the aforementioned Cloud One mattress’ O.G. version, a foundation, and a waterproof protector. While the latter guards against (gasp) spills and stains, the foundation “reinvents the box spring,” according to Casper: keeping support front of mind and coming together in minutes. Life is messy; your mattress shouldn’t be.

Price upon publish date of this article: $953.55

Casper Foam Pillow With Snow Technology

$109.85 $169 35% off

Buy Now at casper

Last but certainly not least, here’s a pillow that’s Casper’s most supportive (and also takes the cake in the cooling category). Its HeatDelete Bands balance temperature no matter the time of year, as three internal layers form a medium, naturally curved profile. Hate the process of washing pillows? Casper keeps things stress-free with its removable knit cover. Just plop it in the machine and go on with your busy day.

Price upon publish date of this article: $109.85

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on holiday sales in the home space that are worth readers’ time and money.

WWD Recommends

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Forget Super Bowl TV Deals — Mattress Brands Want in on the Action This Year

Recent Articles by Stacia Datskovska

Shop Top Presidents’ Day Mattress and Bedding Deals 2026

Sleep Number iLE Limited Edition Mattress

Sleep Number True Temp Pillowcases, 2 Sets

Sleep Number i8 Mattress

Saatva Classic Mattress

Saatva Latex Pillow, Set of 2

Saatva Rx Mattress

Avocado Luxury Organic Mattress

Avocado Extra Firm Mattress

Avocado Green Mattress

Coop Sleep Goods Cool+ Adjustable Pillow

Coop Sleep Goods Original Mattress Topper

Coop Sleep Goods Adjustable Wedge Pillow

Casper Cloud One Premium Foam Mattress

Casper Best-Selling Bundle

Casper Foam Pillow With Snow Technology

Related Articles

Sleep Number iLE Limited Edition Mattress

Sleep Number True Temp Pillowcases, 2 Sets

Sleep Number i8 Mattress

Saatva Classic Mattress

Saatva Latex Pillow, Set of 2

Saatva Rx Mattress

Avocado Luxury Organic Mattress

Avocado Extra Firm Mattress

Avocado Green Mattress

Coop Sleep Goods Cool+ Adjustable Pillow

Coop Sleep Goods Original Mattress Topper

Coop Sleep Goods Adjustable Wedge Pillow

Casper Cloud One Premium Foam Mattress

Casper Best-Selling Bundle

Casper Foam Pillow With Snow Technology

Why Trust WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular