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Stella McCartney Reimagines Strollers for Sophisticated Parents in New Bugaboo Collaboration

The designer references one of her most iconic pieces in this high-end assortment of baby buggies and accessories.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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September 15, 2026, 11:04am

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model hugging a horse with a brown-colored stroller standing next to her in a natural setting; shop stella mccartney x bugaboo stroller collection online

Courtesy Bugaboo, Stella McCartney

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British fashion designer Stella McCartney needs no introduction, but her latest collaboration — following wildly successful partnerships with the likes of H&M, Adidas, and artist Jeff Koons — seems to be accompanied by the phantom sounds of baby rattles.

McCartney has just infused her signature design codes into a collection of strollers and accessories made with Bugaboo, a Dutch design company that specializes in high-end parenting gear. It shot to fame stateside after the inaugural Bugaboo Frog model was pushed by Miranda in an episode of “Sex and the City.” In no time at all, Bugaboo baby carriages became pricey status symbols showed off by everyone from Gwyneth Paltrow to Victoria Beckham and even started being referred to as the “Prada of the pavement.”

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The Stella McCartney x Bugaboo drop — comprised of three distinct stroller options, a matching tote, mittens for pusher and rider alike, as well as a footmuff — puts the “quiet” next to the “luxury,” though, as is McCartney’s way.

Buy Stella McCartney x Bugaboo strollers here

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Crucially, each piece references the Falabella, thought of as the original luxury vegan handbag that McCartney’s eponymous label debuted back in 2009. A lifelong vegetarian, McCartney built her brand on the intentional dismissal of leather, fur, skin, and feathers, and the Falabella (named after the 55-year-old mother of four’s favorite breed of horse) aptly captured this cruelty-free mentality while proving that sustainability need not be equated with drabness.

Stella McCartney x Bugaboo Fox 5 Renew 2-in-1 Stroller

$1,980

Buy Now at bugaboo

This all-terrain hero boasts tasteful details like vintage gold medallions, a monogrammed fabric, and subtle branding on the wheels.

Peep that diamond-cut chain (taking cues from a horse bit) woven into the sun-protecting canopy, and don’t overlook the Fox 5 Renew’s ability to be pushed with just one hand.

Stella McCartney x Bugaboo Dragonfly Plus 2-in-1 Stroller

$1,780

Buy Now at bugaboo

More mid-size than its Fox 5 Renew counterpart, this city-friendly investment is easy to fold, easier to store, and features a special PureBreeze mattress with dedicated sides for summer and winter use.

Your child, after all, deserves the very best: comfort and safety included. The Dragonfly Plus delivers both in spades.

Stella McCartney x Bugaboo Butterfly 2 Plus Travel Stroller

$725

Buy Now at bugaboo

With its one-second ultra-compact fold, McCartney and Bugaboo’s Butterfly 2 Plus stroller is the dictionary definition of portable — ideal for traveling to the neighborhood bookstore or abroad, your best friend in tow.

Built to last and suitable for use from birth, the stroller will get them acquainted with all things designer even before they learn the ABCs. Having a parent as fashionable as you, that’s only natural.

Strollers have also long been associated with a certain, well, dullness. Throughout the years, most rollouts in the category skewed strictly utilitarian, with lightweight, easy-to-clean materials and durable frames acting as throughlines that connected various companies’ stroller aesthetics.

Now, Gucci sells a $7,700 bassinet-stroller hybrid for signaling to passerby that your newborn is already a shoo-in at the local private school, but Stella McCartney x Bugaboo‘s visual ethos, in contrast, is the furthest thing from logocentric and exhibitionistic — capitalizing instead on soft finishes, meaning-laden details, and waste-minimizing manufacturing.

“As a mother, I want the things I design to reflect the world I want to build. Working with Bugaboo makes sense, as it’s a brand that shares our commitment to innovation and responsibility. This collection is for every mum who wants to bring her own individuality and playfulness into parenthood,” McCartney shares in a press release.

Stella McCartney x Bugaboo Tote Bag

$225

Buy Now at bugaboo

Dressed in the collection’s Tobacco Brown hue of choice, this water-repellent tote is also equipped with insulation for hauling all their beloved snacks, not to mention multiple compartments to accommodate diapers, toys, tech, and beyond.

According to said release, “fabrics across the collection are crafted from recycled polyester made from plastic bottles and colored using water-free dye technology, while hardware incorporates a blend of bio-based materials and recycled aluminum.”

In other words, Bugaboo and McCartney realize you’d do anything to keep your precious child safe, encouraging parents to extend that same sense of responsibility to the environment at large.

Courtesy Bugaboo, Stella McCartney

The face of the Stella McCartney x Bugaboo campaign is none other than Poppy Delevingne: socialite, actress, model, and first-time mother as of last summer. The shots are set against the backdrop of natural landscapes — all mossy trees, lakes, lush lawns, and a white horse making its way into the frame. The latter element is an instant giveaway that McCartney is behind the launch, as the passionate equestrian has often said that horses are one of the “greatest loves of her life,” letting them grace her own fashion house’s past campaigns.

Stella McCartney x Bugaboo Mittens

$125

Buy Now at bugaboo

One pair for you, one (miniaturized) pair for them. Breathable fleece, adjustable drawcords, and seamless stroller handlebar attachments take center stage in these chic mittens for temperatures as low as 14°F.

Delevingne is styled in threads that come straight from McCartney’s Autumn 2026 line, such as the Checked Belted Wool Coat and the fun-loving Alpaca Jacquard Knit Jumper.

Through the visuals, McCartney and Bugaboo hope to leave shoppers with one overarching message: Parenting and personal identity no longer have to be mutually exclusive.

Stella McCartney x Bugaboo Footmuff

$245

Buy Now at bugaboo

Cocoon your babe in thermoregulating plushness with this footmuff, benefitting from reflective touches for night walks, a water-averse zipper, and a shoe shield that will maintain a spotless interior.

Should spotless turn to messy, the item can be thrown in the wash — simple as that.

“By bringing Stella McCartney’s unmistakable aesthetic into our most celebrated strollers, we’ve created something that speaks to the modern parent who sees parenthood as an extension of their own identity and self-expression,” says Bugaboo’s CEO, Adriaan Thierry. “We have no doubt that this range will be the must-have fashion statement of 2026.”

Courtesy Bugaboo, Stella McCartney

explore Stella McCartney x Bugaboo

Considering the capsule‘s reception thus far, we similarly have no doubt. Key silhouettes are expected to go fast on Bugaboo’s site, and it’s only a matter of time before Stella McCartney x Bugaboo turns into a veritable mainstay on baby registries. Translation: Don’t wait around if you like what you see.

And note, too, that this is a multiyear collaboration versus a one-off initiative, promising further styles, colorways, and inspirations from McCartney in the coming months. As reported by WWD earlier, it’s “Bugaboo’s first major fashion collaboration in over a decade, following past tie-ups with Missoni, Marc Jacobs, Diesel, and Kith.”

All the more impressive, then, that it chose such a fitting, trailblazing, and tastemaking partner.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on must-shop collaborations in the fashion and home spaces.

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Stella McCartney Reimagines Strollers for Sophisticated Parents in New Bugaboo Collaboration

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