“Bedscaping” is having a moment on social media right now — arriving just in time to fill our collective need for relatively low-lift bedding updates — and content creators are sharing tricks on how to make the ultimate slumber sanctuaries for summer. This season, you’re already buying white sneakers to match your best spring dresses, dolling up the kicks with trendy shoe charms that act as personal statements, and revamping your usual vacation packing list with hot picks from top retailers. Think of hitting the reset button on your bed, then, as yet another way to treat yourself after winter’s many cold months: starting everyone’s favorite time of the year on a fresh foot while keeping lightness and brightness at the heart of your style transformation. These two adjectives couldn’t be more perfect for describing the newest colorway release of the internet-loved home brand Parachute. As of today, you can shop its best-selling linen sheets in five spanking-new hues that feature a saturated cobalt blue, a honey reminiscent of evening sun rays lighting up a field of wheat, and more. Pampering the spot where we spend a third of our lives has never been easier.

Fashion

Calf Hair Is the Trendiest Handbag Material This Fall (And Coach Just Used It to Reimagine a Handful of Viral Purses)

Architecture

Michele Bönan Has Been Designing Hotels for Over 50 Years. And Is Still at the Top of His Game

explore parachute’s linen color capsule

Started in 2014 with the mission of bringing laid-back elegance to customers’ beds and baths, Parachute soon became a trusted crowd favorite. On TikTok, it’s frequently called out as the go-to source of the very kinds of “bedscaping” staples one needs to make their house a home, based on all those soft textures, mellow color schemes, and high quality you can truly rely on. While it is true that Parachute’s color offerings have always been dominated by neutrals (think heather grey, light beige, coffee-esque brown, and off-white), this mold has finally been broken by the launch of something utterly vivid. We can’t get enough of the five color-happy tones that now swath Parachute’s linen sets in addition to the original ones, and they have a good chance of making this linen fabrication — one of the brand’s most popular — even more of a must-have for every bedroom.

First up is Cobalt, which is striking, rich, and reflective of a color that we’ll be seeing everywhere in short order: from the runways to, clearly, our homes. Indeed, WGSN — one of the world’s top forecasting agencies — announced last month in partnership with the comprehensive color system Coloro that 2025’s Color of the Year (lovingly dubbed COTY) is Luminous Blue, which matches the intensity and attractiveness of Parachute’s Cobalt to a tee. This kind of blue is dramatic, soulful, yet never overwhelming, which means investing in it via Parachute’s Linen Duvet Cover, Linen Pillowcase Set, or any other linen bedding essential will add the kind of visual depth to your bedroom that hopefully translates to an equally deep sleep each night.

Marigold, Tobacco, and Honey are three new-to-Parachute shades that range from a life-affirming yellow to a deep, earthy brown to a rustic gold, respectively. Any one of these can compliment the aforementioned Cobalt (meaning we encourage you to mix and match here!), but, considered alone, each color is also alluring and season-appropriate in its own right. We’ve seen an overwhelming love for the ethereal and optimistic yellow — specifically butter yellow — in fashion lately, from red carpets to spring 2025 runway presentations like Chloé‘s. Since Marigold is a more pigmented and less pastel-like hue, it can contribute an even stronger infusion of radiance to any setting.

Marigold or Honey? Our suggestion to all lovers of the trending yellow hue across fashion and interior design is to try out both of these Parachute releases. Courtesy Parachute

Trending this year specifically in the world of interior design, marigold yellow also got traction as far back as the 1970s, when the groovy color was used in conjunction with terracotta orange, curvaceous, low-to-the-ground furniture (hello, conversation pits!), and velvet textures. As for the Tobacco, it’s an earth tone through and through, and this organic color family (which includes forest green, of course, but also ochre, navy, and even beige) is a perennial favorite whose appeal reflects the penchant for biophilic home decor. Essentially, biophilic design is the practice of bringing the outdoors in: not only by way of plants but also paint and linen colors that allude to the natural world. Though this Tobacco is darker than Pantone’s Color of the Year for 2025 — Mocha Mousse — it still bestows just as much tranquility, luxury, and comfort after a single look (not to mention a single nap).

Your summer forecast includes a more beautiful bed setting, thanks to Parachute’s latest and greatest. Courtesy Parachute

For even more warmth, try out Parachute’s Honey on the Linen Venice Set, Linen Sham Set, or Linen Fitted Sheet. Think of it as Tobacco and Marigold’s lovechild: something lighter and more cheery than the former yet more neutral-leaning than the latter. To extend its powers beyond your bed, think about repotting your favorite orchid or pothos plant in an intentionally weathered pot of the same color.

Last but not least, the Peacock shade in this bedding reveal is quite the blue-green stunner… and it just might be our favorite out of the five. Creating a lovely contrast with a lighter-colored bed frame out of natural wood, it will, in effect, make you feel as if you’re being embraced by gentle sea waves nightly. Transformative Teal, which you can think of as Peacock’s cousin, was actually WGSN’s pick for 2026 Color of the Year and walked fall/winter 2024 runways of labels from Casablanca to Aknvas — proving the appeal of dramatic jewel tones for fall. When bedecking your bed in the form of easy-breezy sheets, though, Peacock will take on a summery kind of joie de vivre.

Feeling enlivened by all this talk of tints and pigments? The Parachute news don’t end there, as the brand has also overhauled its actual linen material — crafted in a small Portuguese factory from European flax and adored for the fact that it feels instantly lived-in and soft to the touch. The fabric’s grams per square meter weight is now heavier, with a boost in thickness and durability (especially as it relates to heavily-trafficked pieces like fitted sheets) plus an even softer makeup.

There’s always something exciting to make a note of in the universe of Parachute’s latest and greatest, as the digital-forward company is quick to embrace collaborations with other heavy hitters like Birkenstock (on a plush slipper made for lounging) and A.L.C. (on adult slumber party–ready pajama sets, robes, and sleep masks), as well as buzzy individuals the likes of Tyler, The Creator.

And now, its five-color drop is blessing us all with a new excuse to snooze our alarm clocks. Those yellows, blues, and browns are just that irresistible.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Shop Parachute’s New, Bold Shades Today

Parachute Linen Duvet Cover in Cobalt

$290

Buy Now at parachute

Price upon publish date of this article: $290

Parachute Linen Duvet Cover Set in Marigold

$389

Buy Now at parachute

Price upon publish date of this article: $389

Parachute Linen Sham Set in Tobacco

$99

Buy Now at parachute

Price upon publish date of this article: $99

Parachute Linen Sheet Set in Honey

$339

Buy Now at parachute

Price upon publish date of this article: $339

Parachute Linen Venice Set in Peacock

$499

Buy Now at parachute

Price upon publish date of this article: $499

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on new product releases, including those in the interior design and bedding universes.

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Character Study: Classic Men’s Looks with Modern Updates

Thom Browne and Teyana Taylor: Designer and Muse

CEO Talks: How Gucci Westman and David Neville Are Building a Luxury Beauty Brand for the Ages

Icebreakers with François Arnaud

Getting Ready for Marc Jacobs 2026 with Nicky Hilton

'Feud: Capote Vs. The Swans' Stars Talk Costumes and Society

Getting Ready with Kerry Washington & Michael Kors

Head to Toe: How to Style Outerwear for Everywhere

A Tour of the New Hermès Madison Avenue Flagship

Adidas Terminates Yeezy Partnership With Ye With Immediate Effect

Louis Vuitton Launches New Exhibition in NYC

Willy Chavarria Takes Us Backstage of His Energetic SS23 Collection Minutes Before Showtime

Head To Toe: Transitioning Your Wardrobe

A closer look at LaQuan Smith's new collection and designing for Beyonce

WWD Report Card: Beyoncé’s Fashion ‘Renaissance’

Men’s Spring 2023 Trend: Skin Show

‘RuPaul’s Drag Race’ Stars Kim Chi and Trixie Mattel Launch Beauty Collaboration

Zoey Deutch Shares Her Red Carpet Favorites and What it's Like Backstage at the Met Gala

A Look at Serena Williams’ Best On-Court Tennis Outfits Over the Years

Megan Fox’s Best Fashion Moments Over the Years

WWD Report Card: Selena Gomez’s Fashion Evolution

The Biggest Fashion Collaborations of 2022 — So Far

5 Things To Know About The Louis Vuitton And Nike Air Force 1 Sneaker Collection

LAUNCH PAD: First Look at the New J. Crew

WWD Report Card: Brad Pitt vs Ryan Gosling

Report Card: Rating the Looks from Paris Couture Week

First Impressions: Paris Men’s Spring 2023 | Day 5 | Kenzo, Hermès, Thom Browne

First Impressions: Paris Men’s Spring 2023 | Day 4 | Junya Watanabe, Dior, Officine Generale

First Impressions: Paris Men’s Spring 2023 | Day 3 | Issey Miyake, Amiri

First Impressions: Paris Men’s Spring 2023 | Day 2 | Lemaire, Givenchy, Reese Cooper

First Impressions: Paris Men’s Spring 2023 | Day 1 | John Elliott, EgonLab

First Impressions: Milan Men’s Spring 2023 | Day 2 | Versace, Fendi, Armani, MSGM

First Impressions: Milan Men's Spring 2023 | Day 1

First Impressions: Milan Men’s Spring 2023 | Day 3 | Etro, Prada, JW Anderson

Hot Summer Bags

WWD + Beauty Inc. at Cosmoprof 2022

On the Red Carpet at the 2022 Met Gala: All the Looks

'And Just Like That' Costume Designers Talk Process for New HBO Show

Netflix's 'Halston' Costume Designer Talks Working with Ewan McGregor

Video: J Balvin on the Deeper Meaning of the J Balvin x Air Jordan 1 Sneaker

Video: How Princess Diana’s Fashion Choices Hinted at What Was Happening Behind Palace Doors

Video: Do These Outrageous Celebrity Fashion Looks Hold Up?

Video: Sarah Cooper — Writer, Comedian, Trump Impersonator, and More

Video: Bob the Drag Queen Grades Legendary Fashion Looks

Video: Supreme Court Style: Inside the Legacy of Ruth Bader Ginsburg's Collars

Video: The Origins of French Girl Style à la Chanel

Video: WWD Presents 'Creating Queer'

Video: Model Shaun Ross Talks Diversity in the Fashion Industry

Video: Fashion for All CEO Hannah Stoudemire On Her #BreakingtheSilence Campaign⁣

These Inclusive Face Masks Provide Functional PPE to All Frontline Workers

Most Popular

WWD

Get all the top news stories and alerts straight to your inbox.

Enter your Email

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

The Internet-Famous Bedding Brand Parachute Just Dropped Five Summery Colorways for Its Best-Selling Linen Sheets

Recent Articles by Stacia Datskovska

Related Articles

You May Also Like

Shop Parachute’s New, Bold Shades Today

Parachute Linen Duvet Cover in Cobalt

Parachute Linen Duvet Cover Set in Marigold

Parachute Linen Sham Set in Tobacco

Parachute Linen Sheet Set in Honey

Parachute Linen Venice Set in Peacock

Why Trust WWD

Meet the Author

Tags

WWD Recommends

Ferran Torres Talks World Cup and That Hat

Most Popular