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Giving Black Roses Could Make You a Trendsetter This Valentine’s Day, According to Latest Report

Floral authority 1-800-Flowers just revealed that "searches for black roses jumped 50 percent compared to the yearly average."

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

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January 22, 2026, 12:29pm

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two black rose bouquet types from 1-800-flowers, including an eternity roses hatbox and a black vase filled with many stems of roses

Courtesy 1-800-Flowers

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Think Valentine’s Day this year will involve the same old, same old symbols of romance — like dozens of red roses, chocolates housed in heart-shaped boxes, and fluffy teddy bears? Think again. One of our editors’ favorite online floral delivery destinations, 1-800-Flowers, just cut the ribbon on its Valentine’s Day 2026 trends report… and what you’ll find inside is not at all what you’d expect.

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The most surprising reveal of all? The fact that black (not pink, white, or even purple) is the colorway of choice for rose purchases right about now, with 1-800-Flowers sharing that “searches for black roses jumped 50 percent compared to the yearly average.” We’d like to think of this as a sign that consumers are starting to think outside the box when it comes to their holiday shopping habits. In other words: Less “whiskey stones” and more “luxury decanter” in the realm of boyfriend gifts on Valentine’s Day, as well as unpredictable color schemes, dominated by black of all things, for what you put on her nightstand the morning of February 14.

Luckily, black roses (which, in 1-800-Flowers’ case, are created by “gently feather[ing] each petal with an exquisite black color” — a time-intensive and artisanal process) are not as hard to come by as you might imagine. The mega floral retailer itself has multiple options that are sure to win her over. The New Moon Black Roses bouquet, for example, benefits from an inherent edginess not found in more lighthearted arrangements: allowing you to amp up the drama while choosing between 12 or 24 stems, complete with multiple vase and chocolate combinations.

1-800-Flowers New Moon Black Roses Bouquet

$122.99

Buy Now at 1-800-flowers

Price upon publish date of this article: $122.99

Looking for something that will last, and delight, longer than a typical bouquet’s lifespan? There’s the Magnificent Roses Preserved Black Roses offering for the taking, a new 1-800-Flowers exclusive that’s carefully dyed and preserved to look fresh for up to a year, so long as you keep the charismatic blooms away from direct sunlight and avoid watering them (those of us lacking a green thumb can finally rest easy). The flowers in question come in two sizes and arrive inside a golden hatbox that’s bound to elevate the looks of any room it’s placed in. A Cupid Day gift that keeps on giving? It’s about time.

1-800-Flowers Magnificent Roses Preserved Black Roses

$200

Buy Now at 1-800-Flowers

Price upon publish date of this article: $200

And should you have a soft spot for the enchanted rose featured front and center in “Beauty and the Beast,” serving as a perpetual reminder of the latter’s fate, then 1-800-Flowers’ Enchanted Beauty by Magnificent Roses Set in Black is a fitting match for your (healthy) Disney obsession. What it is: a single, gothic-coded rose resting upright in a glass dome that lets its rare beauty shine. The pièces de résistance here? Undoubtedly those soft petals found at the bottom of the rose’s container, which can be interpreted at will: as a metaphor for the passage of time, perhaps, or the peeling back of layers that happens when two people truly fall in love.

1-800-Flowers Enchanted Beauty by Magnificent Roses Set in Black

$125

Buy Now at 1-800-flowers

Price upon publish date of this article: $125

According to 1-800-Flowers’ report, Magnificent Roses “rank among the most popular premium Valentine’s Day gifts as customers seek longer-lasting expressions of love.” In other words, they’ll signal that your devotion is anything but fleeting, while feeling more luxurious than, say, a heart balloon and faux coupon to be redeemed for one date night at the movies.

2026 will mark 1-800-Flowers’ 50th (!) Valentine’s Day, so it’s safe to say the beloved company has been around the block when it comes to delivering smiles — direct to their door. Next month, it expects to ship 10 million roses out of 17 million total stems: no small feat, no matter how fluent one might be in the flower business.

Considering this impending influx of purchases, we urge you not to wait until a week before the big day to score your soulmate, romantic or otherwise, the flower arrangement that will trump all flower arrangements past. On 1800Flowers.com, you can customize the exact date of delivery (and add on a charming card for good measure). All the better if you also pair the flowers up with a spa-themed gift basket or one that will finally satisfy her brownie craving.

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Shop More Preserved Blooms at 1-800-Flowers

1-800-Flowers Magnificent Roses Preserved Rouge Heart & Chocolate Set

$275

Buy Now at 1-800-Flowers

Price upon publish date of this article: $275

1-800-Flowers Magnificent Roses Preserved Eternal Elegance Set

$250

Buy Now at 1-800-Flowers

Price upon publish date of this article: $250

1-800-Flowers Magnificent Roses Single Rose Reveal

$79.99

Buy Now at 1-800-Flowers

Price upon publish date of this article: $79.99

1-800-Flowers Magnificent Roses Preserved Romantic Medley

$250

Buy Now at 1-800-Flowers

Price upon publish date of this article: $250

1-800-Flowers Magnificent Roses Personalized Photo Set

$215

Buy Now at 1-800-Flowers

Price upon publish date of this article: $215

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on the latest trends in gifting and how to most effectively shop them.

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Giving Black Roses Could Make You a Trendsetter This Valentine’s Day, According to Latest Report

Recent Articles by Stacia Datskovska

Shop the Hottest Valentine’s Day Floral Trends of 2026

1-800-Flowers New Moon Black Roses Bouquet

1-800-Flowers Magnificent Roses Preserved Black Roses

1-800-Flowers Enchanted Beauty by Magnificent Roses Set in Black

1-800-Flowers Magnificent Roses Preserved Rouge Heart & Chocolate Set

1-800-Flowers Magnificent Roses Preserved Eternal Elegance Set

1-800-Flowers Magnificent Roses Single Rose Reveal

1-800-Flowers Magnificent Roses Preserved Romantic Medley

1-800-Flowers Magnificent Roses Personalized Photo Set

Related Articles

1-800-Flowers New Moon Black Roses Bouquet

1-800-Flowers Magnificent Roses Preserved Black Roses

1-800-Flowers Enchanted Beauty by Magnificent Roses Set in Black

Shop More Preserved Blooms at 1-800-Flowers

1-800-Flowers Magnificent Roses Preserved Rouge Heart & Chocolate Set

1-800-Flowers Magnificent Roses Preserved Eternal Elegance Set

1-800-Flowers Magnificent Roses Single Rose Reveal

1-800-Flowers Magnificent Roses Preserved Romantic Medley

1-800-Flowers Magnificent Roses Personalized Photo Set

Why Trust WWD

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