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October Prime Day Sees Footwear Deals Up to 70% Off on Nike, New Balance, Cole Haan, Ugg and More

Plus: Save more than 50 percent off on top sneaker finds from Vans, Adidas, and Reebok.

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Tim Chan

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October 7, 2025, 7:44pm

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Amazon Prime Day is back for October — officially under the “Prime Big Deals Day” moniker — and with it comes a number of deals on brand new sneakers and footwear.

Among the top offers this week, up to 50 percent off shoes from Crocs, Gola, and Steve Madden, as well as up to 40 percent off footwear and fashion from Gap and New Balance. We also spotted deals on Nike, Adidas, and Reebok kicks, plus rare discounts on luxury brands from Karl Lagerfeld to Franco Sarto and Coach.

What footwear deals are truly worth it this Prime Day? Here’s everything you need to know.

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When Is Prime Big Deals Day?

Amazon’s October Prime Day event actually takes place over two days this year, from October 7-8, 2025. That means 48 hours of access to millions of deals across clothing, footwear, accessories, and more, per the site.

GET: AMAZON PRIME 30-DAY FREE TRIAL

Though anyone can browse the deals on Amazon.com, the best offers online will be reserved for Amazon Prime members. Not a Prime member? Get a 30-day free trial here and use it to shop the October Prime Day markdowns. Your free trial also gives you access to Amazon’s free, two-day shipping, Prime Video content, unlimited music streaming on Amazon Music, and more.

What Are the Best Prime Day Footwear Deals?

From hi-tops to heels, we’ve rounded up some of the best October Prime Day shoe deals to shop this week. You’ll want to act fast though, as many of these are limited-time offers that are here for a brief time and then gone for good.

Note: Products were in stock and prices were accurate at time of this article’s publication.

Cole Haan Stassi Shoe

$68.20 $115 41% off

Buy Now On Amazon

Price upon publish date of this article: $68.20

These Cole Haan women’s loafers are selling out quickly, thanks to the preppy styling and generous 41-percent-off discount. We love this colorblocked style, on sale for just $68, but Amazon has Cole Haan loafers from just $50 online. See more Cole Haan Prime Day deals here.

Adidas Women’s Bravada 2.0 Platform Sneaker

$29.74 $70.00 58% off

Buy Now On Amazon

Price upon publish date of this article: $29.74

Amazon is dropping a rare discount across most of its Adidas inventory, including these white platform sneakers, available for just $29 with your Prime membership. Other Adidas deals include savings on tops, tracksuits, pants and accessories. See more details here.

New Balance Dynasoft Nergize Sport V2 Sneaker

$36.73 $69.99 48% off

Buy Now On Amazon

Price upon publish date of this article: $36.73

You can also pick up these New Balance sneakers on sale during Prime Day. They’re discounted $10 for everyone, but Prime members get additional savings, taking the price down to just $36.

New Balance Men’s 608 V5 Cross Trainer

$50.67 $79.99 37% off

Buy Now On Amazon

Price upon publish date of this article: $50.67

These New Balance sneakers for men play off the chunky “dad shoe” trend and are just $50 for a limited time. There are still multiple sizes and colors available as of this writing.

Karl Lagerfeld Paris Londyn Lug Sole Chelsea Boot

$57.49 $179 68% off

Buy Now On Amazon

Price upon publish date of this article: $57.49

These Karl Lagerfeld boots feature a chunky lug sole paired with a sleek Chelsea silhouette, and they’re on sale for 68 percent off (as of this article’s publication).

The Drop Avery Square-Toe Two-Strap High Heeled Sandal

$21.96 $54.90 60% off

Buy Now On Amazon

Price upon publish date of this article: $21.96

The Drop is Amazon’s in-house brand of elevated basics, and these simple strappy heels are on sale for just $20.

Naturalizer Womens Abby Heeled Sandal

$65.00 $110.00 41% off

Buy Now On Amazon

Price upon publish date of this article: $64.99

You can also step up to these Naturalizer heels with a slingback strap and open-toe platform. Naturalizer is known for its comfort footwear and the brand says these shoes feature its “Contour+” technology to ease foot fatigue and pain.

Sorel Out N About Slip-On Wedge Boot

$72 $130 45% off

Buy Now On Amazon

Price upon publish date of this article: $72

Get ready for the colder temps with this popular Sorel ankle boot. The suede boot is made with waterproof materials and a molded wedge heel. A cushy EVA footbed makes it easy to wear these all day, rain or snow.

Vans Women’s Brooklyn LS Low-Top Sneaker

$45.50 $70 35% off

Buy Now On Amazon

Price upon publish date of this article: $45.50

Classic Vans sneakers are under $50 during Prime Day, making it a good time to pick up these everyday kicks for a steal.

Vans Men’s Asher Slip-On Shoe

$46.70 $55 15% off

Buy Now On Amazon

Price upon publish date of this article: $46.70

Vans sneakers are also on sale for men, like these slip-ons, which are also under $50.

Nike Air Max Nuaxis Shoes

$65.10 $90.00 28% off

Buy Now On Amazon

Price upon publish date of this article: $65.10

Nike sneakers don’t often get discounted for Prime Day which is why a deal on bestsellers like these Air Max kicks are worth taking advantage of.

Nike Men’s Run Swift 3 Road Running Shoes

$69.99 $85.00 18% off

Buy Now On Amazon

Price upon publish date of this article: $69.99

Amazon also has Nike running shoes discounted nearly 20% off. These Nike Run Swift shoes are a bestseller and Amazon says this is the lowest price of the season. We like the Nike Quest running shoes too, on sale for $65 here.

Reebok Unisex LT Court Shoe

$48.80 $100 51% off

Buy Now On Amazon

Price upon publish date of this article: $48.80

These unisex Reebok court shoes are more than 50 percent off online. They come in multiple colorways, but we like this “Vintage Chalk” iteration.

Reebok Unisex Adult Club C High Top Sneaker

$21.50 $100 79% off

Buy Now On Amazon

Price upon publish date of this article: $21.50

The cheapest Reebok shoes we’re seeing for Prime Day are these “Club C” high-top sneakers. They’re available in multiple colorways and unisex sizing.

Camper Men’s Sneaker

$47.60 $160 70% off

Buy Now On Amazon

Price upon publish date of this article: $47.60

Spanish-based footwear brand Camper rarely puts its products on sale, which is why it’s worth snapping up these timeless sneakers for a whopping 70 percent off.

Ugg Men’s Tasman Shroud Zip Shoe

$42.50 $129.99 67% off

Buy Now On Amazon

Price upon publish date of this article: $42.50

Ugg is having a moment right now, with buzzy collaborations featuring the likes of Post Malone and new apparel releases, but footwear is still the name of its game. Ugg keeps releasing buzzy new silhouettes too, like this Tasman shoe, on sale for 67 percent off.

Koolaburra by UGG Women’s Burree Platform Slipper

$55.93 $89.99 38% off

Buy Now On Amazon

Price upon publish date of this article: $55.93

Another cozy Ugg style: these platform slippers, finished in the iconic “chestnut” suede colorway with super soft faux fur lining. We like the braided detailing and the 1.75-inch EVA sole, which adds comfort and height.

Guess Men’s Chesley Fashion Boot

$33.20 $119 72% off

Buy Now On Amazon

Price upon publish date of this article: $33.20

Get the leather look while still being eco-friendly with these Guess boots, made from a realistic vegan leather and boasting a memory-foam cushioned insole. For just $30, they’re a certified steal.

Merrell Women’s Moab 3 Waterproof Hiking Boot

$77.42 $150.00 48% off

Buy Now On Amazon

Price upon publish date of this article: $77.42

Women’s hiking boots, like these ones from Merrell, are also on sale. Amazon has this “Moab 3” model discounted to $95 for everyone, but Prime members can snag them for $77 — a 48% discount.

Amazon Essentials Women’s Tall Heel Boot

$39.92 $49.80 20% off

Buy Now On Amazon

Price upon publish date of this article: $39.92

Women’s boots are on sale too, like these tall Amazon Essentials ones, made from a luxe, chestnut-hued, vegan leather. Sizes are selling quickly here, so we recommend jumping on this one.

Soda “Rodeo” Women’s Knee High Western Cowboy Boots

$24.99 $49.99 50% off

Buy Now On Amazon

Price upon publish date of this article: $24.99

This is not a drill: The pictured cowboy boots are 50 percent off for Prime Day. These Western-style boots feature stitched detailing and a pointy toe. Bonus points? They’re backed by a strong 4.2-star rating (out of five) from reviewers online.

Crocs Classic Platform Clog

$36.95 $54.95 33% off

Buy Now ON AMAZON

Price upon publish date of this article: $36.95

Pick up a pair of Crocs in your choice of colors for just $36 during Prime Big Deal Days. Amazon has sizing on sale for men and women (and kids!)

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Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Tim Chan is the VP of Commerce at Penske Media, overseeing fashion, lifestyle and shopping coverage across marquee brands like Rolling Stone, Billboard, The Hollywood Reporter, Variety and WWD, among others. Previously, Chan was the first-ever Lifestyle Editor at Rolling Stone, covering all things fashion, culture, and travel through an entertainment lens. In addition to PMC, his bylines over the years have appeared in L’Uomo Vogue, Vogue Italia, Vogue Korea, i-D and more. Chan has also consulted for a number of fashion brands, advising them on media and marketing strategy. He graduated from Columbia University with a master’s degree in journalism.

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October Prime Day Sees Footwear Deals Up to 70% Off on Nike, New Balance, Cole Haan, Ugg and More

Recent Articles by Tim Chan

Related Articles

When Is Prime Big Deals Day?

What Are the Best Prime Day Footwear Deals?

Cole Haan Stassi Shoe

Adidas Women’s Bravada 2.0 Platform Sneaker

New Balance Dynasoft Nergize Sport V2 Sneaker

New Balance Men’s 608 V5 Cross Trainer

Karl Lagerfeld Paris Londyn Lug Sole Chelsea Boot

The Drop Avery Square-Toe Two-Strap High Heeled Sandal

Naturalizer Womens Abby Heeled Sandal

Sorel Out N About Slip-On Wedge Boot

Vans Women’s Brooklyn LS Low-Top Sneaker

Vans Men’s Asher Slip-On Shoe

Nike Air Max Nuaxis Shoes

Nike Men’s Run Swift 3 Road Running Shoes

Reebok Unisex LT Court Shoe

Reebok Unisex Adult Club C High Top Sneaker

Camper Men’s Sneaker

Ugg Men’s Tasman Shroud Zip Shoe

Koolaburra by UGG Women’s Burree Platform Slipper

Guess Men’s Chesley Fashion Boot

Merrell Women’s Moab 3 Waterproof Hiking Boot

Amazon Essentials Women’s Tall Heel Boot

Soda “Rodeo” Women’s Knee High Western Cowboy Boots

Crocs Classic Platform Clog

Why Trust WWD

Meet the Author

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