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Not Your Dad’s Shoes: A Guide to Shopping Viral New Balance Sneakers at Global Footwear Marketplace Kicks Crew

Rare colorways and fresh releases — finally at your fingertips, no connection to hypebeasts necessary.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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May 14, 2026, 9:39am

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three new balance 9060 shoes in brown, pink, and white over ombre gray background; best places to buy new balances online

Courtesy Kicks Crew, Canva

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New Balance is busy redefining high-performance footwear with silhouettes that are ready to complement all your outfits and upcoming plans, from Euro Summer trips to weekends in the city. And Kicks Crew, an authentic, trusted digital marketplace that focuses on global sneaker fulfillment and makes hard-to-find regional exclusives attainable with the click of a few buttons, is busy sourcing the most in-demand New Balance models — emphasizing their value beyond the online hype and planting them squarely in the realm of “tech-utility.”

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explore new balance favorites at kicks crew

Since 2021, Kicks Crew has been a go-to for devoted sneakerheads and everyday shoe shoppers alike, given its exhaustive brand collections that are tuned in to market demand and the latest trends. Direct-from-source reliability with every purchase also has a lot to do with the platform’s popularity.

Essentially, it connects buyers to sneaker sellers all over the world, prioritizing the rare, the just-released, and other shoe types that tend to see major price inflations elsewhere. At Kicks Crew, though, pricing is always competitive; while perusing its site, you’re bound to discover a new favorite from storied labels like Nike, Adidas, Asics, Onitsuka Tiger, and, of course, the aforementioned New Balance.

Meet the New Balance 9060: a techy, futuristic, and highly wearable wardrobe addition. Courtesy Kicks Crew

New Balance 9060 Shoes About

Especially worth your time and hard-earned money at Kicks Crew? The chunky, retro-futuristic New Balance 9060, which epitomizes the viral “dad shoe” that, years after its explosion, is still spotted on the feet of tastemakers, footwear aficionados, and your next-door neighbor. Per Kicks Crew, the 9060’s “sway bars, inspired by the 990, create a sense of motion, while exaggerated proportions and a sculpted midsole highlight Abzorb and SBS cushioning.”

By referencing previous New Balance rollouts, the 9060 has managed to attract longtime loyalists and the younger, uninitiated generation. Both, it’s important to point out, are putting an increasingly high premium on all-day comfort, visual appeal, and technical specs like high-traction outsoles.

If you’re on the market for walking shoes with foam-powered shock absorption, a never-too-snug toe box that leaves room for the feet to move around, and the kind of grip that will let you gracefully traverse even slippery surfaces, the New Balance 9060 is for you.

Buy new balance 9060 shoes at kicks crew

Where to Buy Authentic New Balance 9060 Shoes Online

Directly on New Balance’s site, the 9060 is selling for an average of $160. At Kicks Crew, prices start at $61 (for the “Triple Black” option in adult sizing) and go up to $2,808 (for the “Slate Grey Arid Stone” 2025 arrival), meaning that, for the most part, it’s possible to lock down a better rate there than at New Balance proper for the shoe you’ve been coveting since time immemorial.

Every last New Balance selection on Kicks Crew’s website has an authenticity badge attached, promising that the retailer “only sells authentic products from verified brand partners and retail partners globally.” Also a guarantee: Each shoe that ends up making it onto Kicks Crew’s virtual shelves has been carefully vetted, by hand.

“Each product is unboxed to allow thorough inspection of the packaging, exterior appearance, interior components, and accessories,” Kicks Crew shares in its product listings. “Obvious defects and imperfections are flagged and intercepted, while professional authenticators determine the legitimacy of each product and have their evaluations reviewed by a team before final approval.”

If, for whatever reason, you’re not fully satisfied with the New Balance 9060 that lands at your door, you can contact Kicks Crew within two weeks of delivery to initiate a return. Exchanges are subject to availability, and delivery times vary.

The 9060 comes with a diamond-patterned sole for effectively gripping any surface you encounter. Courtesy Kicks Crew

get 9060 new balance sneaker model online

How to Shop New Balance Shoes at Kicks Crew

If you navigate to Kicks Crew’s New Balance section, you’ll be met with lifestyle staples, top-performing running sneakers, limited-edition designs like the New Balance 2002R “Protection Pack – Rain Cloud” with its raw-edged suede on the upper, and everything in between.

After eyeing and clicking into the style you desire, you’ll become aware of details like its release date, model name, the number of hearts it received, and relevant reviews from Kicks Crew purchasers (along with a star average). When you go to select your size, you will notice a price discrepancy between them, which has to do with inventory and the origin of each pair of sneakers. Some sizes have an “Instant Ship” feature, too, which you can unlock to get your fresh kicks shipped within 24 hours.

The Best New Balance 9060 Sneakers to Shop Online at Kicks Crew

Ready to own a set of New Balances that are not just your dad’s shoes and are instead boosted by a myriad of bells and whistles: amplifying outfits composed of baggy jeans, athleisure sets, trench coats, and even dresses? We recommend turning to the 9060 first, as the ideal entry-level New Balance buy that will position you within the circle of the trend-aware.

Below, the eight best 9060 shoes from New Balance to grab while they’re still in stock at Kicks Crew. They differ visually as far as colorways and even fabric finishes are concerned, but a few elements stay constant: including a dual-density, sculpted pod midsole with impressive cushioning, a breathable upper, special patterns on the outsole for greater traction, a padded, plush tongue, and suede touches throughout. Proportion play is also a given — making this the shoe for every creative dresser (and comfort chaser) out there.

New Balance x atmos Pink 9060 “Timeless Beauty” Sneaker

$348

Buy Now at kicks crew

Price upon publish date of this article: $348

New Balance 9060 “Bisque” Sneaker

$205.32

Buy Now at kicks crew

Price upon publish date of this article: Starting at $205.32

New Balance 9060 “Shadow Grey Concrete Silver” Sneaker

$125.28

Buy Now at kicks crew

Price upon publish date of this article: Starting at $125.28

New Balance 9060 “Rich Oak” Sneaker

$124.12

Buy Now at kicks crew

Price upon publish date of this article: Starting at $124.12

New Balance 9060 “Washed Blue” Sneaker

$151.96

Buy Now at kicks crew

Price upon publish date of this article: Starting at $151.96

New Balance 9060 “Triple White” Sneaker

$158.92

Buy Now at kicks crew

Price upon publish date of this article: Starting at $158.92

New Balance 9060 “Great Plains Calcium” Sneaker

$104.40

Buy Now at kicks crew

Price upon publish date of this article: Starting at $104.40

New Balance 9060 “Rose Sugar Ice Wine” Sneaker

$139.20

Buy Now at kicks crew

Price upon publish date of this article: Starting at $139.20

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on the season’s trendiest footwear and the best ways to shop it online.

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Not Your Dad’s Shoes: A Guide to Shopping Viral New Balance Sneakers at Global Footwear Marketplace Kicks Crew

Recent Articles by Stacia Datskovska

In this article

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Shop Hottest New Balance 9060 Shoes at Kicks Crew

New Balance x atmos Pink 9060 “Timeless Beauty” Sneaker

New Balance 9060 “Bisque” Sneaker

New Balance 9060 “Shadow Grey Concrete Silver” Sneaker

New Balance 9060 “Rich Oak” Sneaker

New Balance 9060 “Washed Blue” Sneaker

New Balance 9060 “Triple White” Sneaker

New Balance 9060 “Great Plains Calcium” Sneaker

New Balance 9060 “Rose Sugar Ice Wine” Sneaker

Related Articles

New Balance 9060 Shoes About

Where to Buy Authentic New Balance 9060 Shoes Online

How to Shop New Balance Shoes at Kicks Crew

The Best New Balance 9060 Sneakers to Shop Online at Kicks Crew

New Balance x atmos Pink 9060 “Timeless Beauty” Sneaker

New Balance 9060 “Bisque” Sneaker

New Balance 9060 “Shadow Grey Concrete Silver” Sneaker

New Balance 9060 “Rich Oak” Sneaker

New Balance 9060 “Washed Blue” Sneaker

New Balance 9060 “Triple White” Sneaker

New Balance 9060 “Great Plains Calcium” Sneaker

New Balance 9060 “Rose Sugar Ice Wine” Sneaker

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