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Skechers Is the Unlikely Shoe Brand That Led the Knicks to Victory: Here’s Why Its Basketball Styles Deserve a Place in Your Rotation

Learn about the kicks that helped OG Anunoby make one of the most astonishing shots in franchise history. Then, grab your own pair here.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

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June 27, 2026, 10:36am

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Og Anunoby #8 of the New York Knicks drives against Victor Wembanyama #1 of the San Antonio Spurs in Game Four of the 2026 NBA Finals at Madison Square Garden on June 10, 2026 in New York City; skechers basketball shoe, as seen on OG Anunoby; best skechers shoes for basketball

Courtesy Al Bello/Getty Images, Skechers

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You’ve seen them gracing the feet of OG Anunoby (one of the most-searched Knicks players since the start of the 2026 NBA Playoffs) during pivotal moments like that game-winning tip-in and his 9-of-13 performance for Game Three. They’ve also been shouted out by a different type of icon — specifically Martha Stewart, who made an Instagram post on May 21 spotlighting her “favorite” sneakers from the brand, as spotted on Anunoby. The latter proceeded to send her a signed pair.

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We’re talking about Skechers’ basketball shoe lineup, of course, which has received an overwhelming amount of attention after Anunoby became the first player to wear Skechers during the NBA Finals.

Buy basketball shoes from skechers

The two most prominent, bespoke styles worn by Knicks’ #8 were the Timberland boot–coded “Foreman” SKX Reign shoe and the SKX Nexus in “NYC Blue”: the exact model he donned on the fortuitous evening of June 10, clinching a win for his team with just 1.2 seconds left on the clock.

On the note of the latter, Anunoby, who first expressed interest in Skechers while he was still playing for the Toronto Raptors, said that this pair was his most meaningful, being “a nod to the City, [his] team, and most importantly, the best fans anyone could ask for.”

“The SKX Reign ‘Foreman’ is a shoe built on hard work, defense, and dedication, and the SKX Nexus ‘NYC Blue’ — an homage to the Knicks and this incredible moment — [is also] a reflection of that. Debuting them on the Finals stage [was] a surreal moment,” the 28-year-old star continued.

After the headline-generating victory, Skechers revealed that Anunoby will be getting his own signature sneaker. “It’s too early to share specific details, but we do have a signature shoe in the works,” Skechers’ president Michael Greenberg stated in a press release.

shop another skx nexus shoe

Skechers SKX Nexus Basketball Shoe

$100

Buy Now at skechers

Skechers confirmed that a limited run of Anunoby’s player-exclusive SKX Nexus colorway will be put up for pre-orders soon, and you can sign up for alerts from the brand here (as tens of thousands of eager shoppers have already done).

Want to skip the hassle and get your hands on a performance-optimized basketball shoe faster? Understandably so, and this Anunoby-backed, found-online alternative still checks all of our boxes: catering to “quick, agile players who want a fast, responsive court feel,” as Skechers puts it.

Price upon publish date of this article: $100

Skechers SKX Nexus Basketball Shoe

$100

Buy Now at skechers

Price upon publish date of this article: $100

Skechers managed to fully sell out its SKX Reign offering just days after it appeared as part of Anunoby’s gametime getup: no surprise given that high-visibility placement. We’re pleased to report, though, that the shoe is back on shelves for your shopping convenience, alongside a slew of other options for both amateur players and Anunoby-level professionals.

shop another skx reign shoe

Skechers SKX Reign Basketball Shoe

$185

Buy Now at skechers

Unlike the low-top that is the SKX Nexus, Skechers’ SKX Reign is a mid-top dedicated to keeping you stable, aware, and fully in control during every minute of the game. Per the label, “for a two-way player like OG, it supports the explosive side of the game: quick first steps, elevation, lateral movement, and controlled changes of direction.”

Price upon publish date of this article: $185

Here’s everything to know about the family-founded, circa-1992 shoe destination’s basketball line and top performance sneakers to buy this year.

Skechers sneakers worn by OG Anunoby of the New York Knicks at Madison Square Garden on January 21, 2026. Courtesy Sarah Stier/Getty Images

Does Skechers Sell Basketball Shoes?

Skechers’ hero Hands-Free Slip-ins are by far its most recognizable shoes, but the brand successfully entered the sports sphere in 1998 — first with athletic-inspired silhouettes that could just as easily work in more laidback spaces and then by unveiling Skechers Performance, launched in 2011 with the goal of doubling down on technical specs across activities like running, walking, and golf, only to be expanded a decade later to accommodate more specialized pursuits such as pickleball, basketball, and football.

Skechers officially entered the basketball market in October 2023, marking the occasion with fresh releases like the SKX Resagrip and SKX Float that quickly gained industry recognition. In tandem with this extension, the brand signed on multiple leading players to rep the collection in action: Anunoby in July 2025, yes, but also Rickea Jackson, Isaiah Hartenstein, Julius Randle, Joel Embiid, and beyond.

This year, Skechers announced a multiyear partnership with the WNBA, becoming an official partner of the league right in time for its momentous 30th season.

Skechers sneakers worn by Joel Embiid of the Philadelphia 76ers at Madison Square Garden on April 22, 2024. Courtesy Sarah Stier/Getty Images

explore skechers’ basketball line

To help propel the overachieving kicks to the level of stardom enjoyed by their ambassadors, Skechers strategically mined and integrated itself within key cultural moments — letting its SKX Resagrip get Snoop Dogg’s “Boss Treatment” in 2024 and, just this month, propping up a timeless streetwear symbol of NYC (none other than that wheat-hued Timberland) by repurposing its design codes in service of an on-court stepper.

Best Skechers Basketball Shoes to Shop Online

Currently, the Skechers Basketball roster holds over 40 products, spanning footwear and apparel alike (peep that “World Champion” tee with Anunoby’s name on it, a new addition).

The SKX Nexus is considered the G.O.A.T. — sold in 10 energizing shades, in men’s and women’s sizes.

applied in cart: buy 1, get 1 for 50% off

Skechers SKX Nexus Basketball Shoe

$100

Buy Now at skechers

This low-top beaut offers dependable ankle support, maximum stability via a torsion plate, superior cushioning, bouncy responsiveness secured by Skechers’ Hyper Burst Technology, and Goodyear-provided grip for quick cuts and eleventh-hour Hail Marys.

Price upon publish date of this article: $100

OG Anunoby wearing Skechers’ special-edition SKX Nexus basketball shoes during Game Four of the 2026 NBA Finals on June 10, 2026. Courtesy Al Bello/Getty Images

So too is the SKX Reign, hot off its Anunoby endorsement, a standout for Skechers, and based on how rapidly the shoe’s stock depleted in inventory just this month, you’d be wise to snag it right away.

Skechers SKX Reign Basketball Shoe

$185

Buy Now at skechers

All versatile players are sure to appreciate Skechers’ priciest yet most feature-loaded basketball arrival. While its Nexus cousin flaunts a stabilizing torsion plate, this baby takes advantage of a full-length, carbon-infused one — treating you to peak explosiveness. The traction here, meanwhile, is deemed “intense,” and the SKX Reign’s dual-density midsole will spare you from feeling the effects of that maple hardwood flooring.

Price upon publish date of this article: $185

For something a bit more visually subdued, turn to Skechers’ SKX League 2.0 selection, made with all-around play in mind. Slightly more affordable than its SKX Nexus (and certainly SKX Reign) counterparts, it accentuates durability and springiness while boasting a more composed and elegant look courtesy of those leather overlays on the upper.

Skechers SKX League 2.0 Basketball Shoe

$90

Buy Now at skechers

Also available in lime-green-on-white, red, and navy color schemes, the SKX League 2.0 retains impressive breathability even during your most heated plays; features an internal shank for “first-step stability,” per Skechers; guarantees impact absorption with its sockliner and midsole cushioning system; and will keep you looking just as good in the arena as you do on the city streets.

Price upon publish date of this article: $90

Seeking another athlete-approved Skechers buy? Look no further than the SKX JE1, which was co-created with Embiid himself and is a veritable O.G. for the label — being its first signature basketball shoe.

“The focus throughout the [creation] process was innovation in comfort and support to meet the demanding needs of Joel’s game,” Ben Stewart, vice president of Skechers’ Technical Performance Division, said in a statement. “The SKX JE1 is not only the best shoe for Joel, it will help elevate any player’s game.”

Skechers SKX JE1 Basketball Shoe

$130

Buy Now at skechers

Think of the SKX JE1 as the prototype for Skechers’ excellence in the basketball space. Engineered with real-time feedback from an NBA All-Star and former MVP, the shoe turns heads by way of its 3D-printed lockdown cage — keeping sturdiness a priority in the thick of a fast-paced quarter and contributing to one of the most abstract appearances we’ve seen on Skechers’ site to date.

More to look forward to: an arch-friendly, foot-contouring, podiatrist-certified sockliner and a plush collar plus tongue to curb all annoyances when you’re trying to concentrate.

Subtle nods to its creator can be seen on the heel (whose three points symbolize “the pillars of Joel’s life: heritage, sports, and family”) and insole (that internal “Miniature Géant” logo reps Embiid’s production company).

Price upon publish date of this article: $130

If you’re known, and respected, for your speed, you’ll find a lot to love in the SKX Full-Court — including exceptional flexibility; a lighter-than-average weight; a Versa Wing midsole for better lateral reinforcement as you’re sidestepping or changing direction; and the kind of tire-like traction that will allow you to execute physics-defying buzzer beaters without being afraid of the court turning into a Slip ‘N Slide.

Skechers SKX Full-Court Press Basketball Shoe

$110

Buy Now at skechers

The SKX Full-Court Press’ pièce de résistance? It has a podiatrist-designed shape “developed with 20 years of data and 120,000 unweighted foot scans,” according to the brand. Can you sense Skechers’ dedication to your foot health and continued athletic achievements?

Price upon publish date of this article: $110

Over the past few weeks, riding high on all the glory, Skechers put even more of its previously retired basketball buys back in rotation. Below, two other shoes to grab — effectively rounding out what’s already in your locker.

Even More Skechers Basketball Sneakers to Shop Online

Skechers SKX Resagrip Basketball Shoe

$140

Buy Now at skechers

Hotmelt overlays grant a locked-down feel, embroidered perforations make thermoregulation a guarantee, and Goodyear Resagrip tech (hence the name) doles out indoor traction that won’t let you down in this sub-$150 basketball shoe.

Price upon publish date of this article: $140

Skechers SKX B-Lite Basketball Shoe

$110

Buy Now at skechers

Made especially for women, the SKX B-Lite delivers underfoot cushiness with its heel pillow and Move Foam insole. This is a style that won’t weigh you down as you’re reaching for the net, and reviewers report that it “feels like clouds.”

Price upon publish date of this article: $110

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Why Trust Footwear News

For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research to find quality, long-lasting items.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on the best athlete-approved footwear to shop for different types of sports, basketball included.

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Skechers Is the Unlikely Shoe Brand That Led the Knicks to Victory: Here’s Why Its Basketball Styles Deserve a Place in Your Rotation

Recent Articles by Stacia Datskovska

In this article

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Best Basketball Sneakers to Shop at Skechers Right Now

Skechers SKX Nexus Basketball Shoe

Skechers SKX Nexus Basketball Shoe

Skechers SKX Reign Basketball Shoe

Skechers SKX Nexus Basketball Shoe

Skechers SKX Reign Basketball Shoe

Skechers SKX League 2.0 Basketball Shoe

Skechers SKX JE1 Basketball Shoe

Skechers SKX Full-Court Press Basketball Shoe

Skechers SKX Resagrip Basketball Shoe

Skechers SKX B-Lite Basketball Shoe

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Skechers SKX Nexus Basketball Shoe

Skechers SKX Nexus Basketball Shoe

Skechers SKX Reign Basketball Shoe

Does Skechers Sell Basketball Shoes?

Best Skechers Basketball Shoes to Shop Online

Skechers SKX Nexus Basketball Shoe

Skechers SKX Reign Basketball Shoe

Skechers SKX League 2.0 Basketball Shoe

Skechers SKX JE1 Basketball Shoe

Skechers SKX Full-Court Press Basketball Shoe

Even More Skechers Basketball Sneakers to Shop Online

Skechers SKX Resagrip Basketball Shoe

Skechers SKX B-Lite Basketball Shoe

Why Trust Footwear News

Why Trust WWD

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