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Celebrities and Influencers Can’t Stop Wearing the Nike Shox Sneaker — Here’s Why It’s Special (and Deserving of Your Money)

First debuted in 2000, the Shox fuses supreme cushioning with unconventionally attractive looks and has caught the attention of everyone from Hailey Bieber to Kylie Jenner.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

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October 1, 2025, 12:22pm

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hailey bieber wearing nike shox shoe with trench coat on the street; nike shox sneaker in cream and brown over white background

Courtesy Neil Mockford/Getty Images, Nike

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7 Best Nike Shox Sneakers to Shop in 2025

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Even the most devoted, new release–chasing sneakerheads can have a tough time determining what the ultimate It-shoe of the moment is. Whether it’s the P-6000 — a quintessential dad shoe that’s considered a no-brainer choice by stars from Shay Mitchell to Kylie Jenner — or the slim, retro-coded LD-1000, which was absolutely revolutionary when it first launched in 1977, you’ll get different answers each time on what Nike sneaker is dominating the cultural zeitgeist right now, depending on who you ask. But the internet at large is issuing a more unified message for fall 2025: The Nike Shox, out of all styles, is about to explode in popularity, and you better get on the bandwagon before the best colorways are snapped up

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Based on our collective penchant for all things early aughts, it really comes as no surprise that Nike’s Shox model debuted in 2000. As with many of today’s most prized styles made for everyday pursuits versus any kind of athletic training, the Shox was first introduced as a running shoe and stood out from the crowd based on its pillars, which form a kind of bridge between the midsole and outsole, resembling springs and acting as such, for the sake of providing the wearer with added boost at every footfall.

It’s also no coincidence that the original Nike Shox R4 sneaker, which is living rent-free in our heads right now, came with a metallic finish, as retro-futuristic silver tones are having a moment in the world of accessories (and the Swoosh brand, riding this wave of virality, has been swathing many of its fresh releases, à la the Air Max Muse, in reflective, eye-catching coatings).

Meet the original Nike Shox R4, which contrasted its metallic panelling on the upper with bright-red pillars — the latter being an instantly recognizable feature of the style. Courtesy Nike

Throughout the years, the Shox, like any shoe bound to become an icon, took on many identities design-wise while still retaining what made it special in the first place: all that cushioning. A 2001 iteration, for instance, featured a zipper versus laces, allowing runners to waste no time in hitting the pavement; two years later, the pillars themselves got an extension across the entire foot versus being relegated to the area of the heel. Hence the arrival of the Shox TL (the latter acronym standing for “total”), which totally reimagined how running shoes could look, signaling to the world that you can get a smooth, foam-powered, dynamic ride and make a personality statement at the same time.

Based on the funky yet wearable nature of Nike’s spring-like columns, early-2000s Shox styles were quickly embraced in the lifestyle space by non-runners. Suddenly, the silhouette became something that one could totally use to breathe visual interest into their minimalist capsule wardrobes, coordinating athleisure sets, and even corp-core attire. It fused covetable, ultra-modern looks with the shoe’s inherent shock absorption and energy return.

As these Nike Shox MR4 x Martine Rose kicks (worn by a guest at Paris Fashion Week this summer) make clear, the Shox style has also witnessed many a collab. Other notable ones include those with Supreme and Comme des Garçons. Courtesy Edward Berthelot/Getty Images

Nowadays, Nike Shox styling inspiration is everywhere for those with eyes to see it. Italian fashion influencer Chiara Ferragni recently posted a photo of herself wearing the Nike Shox R4 (yes, the throwback one that only has pillars at the heel!), pairing it with dark-wash, straight-leg jeans and a baggy, graphic t-shirt for the ultimate model-off-duty look. Hailey Bieber, too, has given the sneaker a seal of approval, strutting around in its ombré, yellow-and-orange version in London while confirming that the trench coat and Nike Shox combo is one worthy of replicating this fall.

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A post shared by Chiara Ferragni ✨ (@chiaraferragni)

In fact, Bieber is a repeat wearer of the Shox and seems to also love its TL manifestation, donning it in the past with a vintage-inspired racing jacket whose color scheme matched that of the stepper’s (take notes).

And in case you’re still not certain that all the A-listers are gravitating towards the Nike Shox, maybe you’ll be convinced by the fact that it’s been spotted on Rosalía (who matched a white style to a satin maxi dress, demonstrating just how easy it is to wear with more formal attire); Kylie Jenner (she prefers the Shox x Comme des Garçons collab); Bella Hadid; and Dua Lipa. Anything these stars put on sells out faster than you can say “breakout trend,” so we have a good feeling the same effect will reach the (gloriously still-in-stock) Nike Shox shoe, which also has over 27,000 TikTok posts and millions of corresponding likes to its name.

Hailey Bieber stepping outside in London, England on May 18, 2023. She’s pictured in Nike’s Shox R4 shoe, which boasts a currently unavailable colorway. Courtesy Neil Mockford/Getty Images

As for what exact variations and shades to score for this season? Based on the cards revealed by the fall 2025 runways, the colors that will reign supreme in the next few months include powder pink (a carryover obsession from spring over all things pastel), a jewel-toned, eggplant-adjacent purple, mustard yellow, and, as Pantone aptly predicted, mocha brown. All things considered, here are the seven Nike Shox sneakers that deserve a place in your cart… and heart.

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Nike Shox R4 Shoe in “Metallic Gold/Black/Metallic Gold”

$155

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Price upon publish date of this article: $155

Nike Shox TL Shoe in “Baroque Brown/Platinum Violet/Metallic Silver”

$126.97 $180 29% off

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Price upon publish date of this article: $126.97

Nike Shox Ride 2 Shoe in “Baroque Brown/Phantom/Summit White/Diffused Blue”

$180

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Price upon publish date of this article: $180

Nike Shox TL Shoe in “Black/Playful Pink/Pink Foam/Black”

$180

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Price upon publish date of this article: $180

Nike Shox R4 Shoe in “Off Noir/Ironstone/Dark Smoke Grey/Off Noir”

$90.97 $150 39% off

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Price upon publish date of this article: $90.97

Nike Shox TL Shoe in “Pearl White/Particle Pink/Soft Pearl”

$190

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Price upon publish date of this article: $190

Nike Shox TL Shoe in “Metallic Platinum/Pink Foam/White/Pinksicle”

$133.97 $190 29% off

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Price upon publish date of this article: $133.97

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska frequently covers must-buy footwear and trends in the shoe industry.

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Celebrities and Influencers Can’t Stop Wearing the Nike Shox Sneaker — Here’s Why It’s Special (and Deserving of Your Money)

Recent Articles by Stacia Datskovska

7 Best Nike Shox Sneakers to Shop in 2025

Nike Shox R4 Shoe in “Metallic Gold/Black/Metallic Gold”

Nike Shox TL Shoe in “Baroque Brown/Platinum Violet/Metallic Silver”

Nike Shox Ride 2 Shoe in “Baroque Brown/Phantom/Summit White/Diffused Blue”

Nike Shox TL Shoe in “Black/Playful Pink/Pink Foam/Black”

Nike Shox R4 Shoe in “Off Noir/Ironstone/Dark Smoke Grey/Off Noir”

Nike Shox TL Shoe in “Pearl White/Particle Pink/Soft Pearl”

Nike Shox TL Shoe in “Metallic Platinum/Pink Foam/White/Pinksicle”

Related Articles

Nike Shox R4 Shoe in “Metallic Gold/Black/Metallic Gold”

Nike Shox TL Shoe in “Baroque Brown/Platinum Violet/Metallic Silver”

Nike Shox Ride 2 Shoe in “Baroque Brown/Phantom/Summit White/Diffused Blue”

Nike Shox TL Shoe in “Black/Playful Pink/Pink Foam/Black”

Nike Shox R4 Shoe in “Off Noir/Ironstone/Dark Smoke Grey/Off Noir”

Nike Shox TL Shoe in “Pearl White/Particle Pink/Soft Pearl”

Nike Shox TL Shoe in “Metallic Platinum/Pink Foam/White/Pinksicle”

Why Trust Footwear News

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