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The TikTok-Loved On Cloud 6 Shoe Is Now Available in Summer 2025’s Trending Butter Yellow Colorway

This butter-yellow drop is about to become your go-to sneaker for every summer occasion.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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May 30, 2025, 5:08pm

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two sets of on women's cloud 6 shoes in a butter yellow hue over a pale yellow background

Courtesy On, Cn0ra/Getty Images

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Butter yellow is one of the biggest color trends of this season. Surprised? You shouldn’t be, as the spring 2025 runways were absolutely flooded with a range of takes perfectly demonstrating the color’s versatility. At Chloé, it allowed a soft suede jacket to look even softer and more feminine; on Toteme’s runway, butter yellow was responsible for making models appear as if they were draped in soft morning light, and, in Chanel’s interpretation, the color looked as ethereal as ever in billowing, semi-sheer separates. In the celebrity sphere, the mellow pastel can’t stop showing its face, either. Dubbed “Hollywood’s hottest hue,” it’s been co-opted by everyone from Katie Holmes and Kate Middleton to Timothée Chalamet at the 2025 Oscars.

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Now, butter yellow is extending its reign into footwear, too. Getting in on all the buttery hype, Swiss sneaker brand On just dropped its buzzy Cloud 6 runner in a pale yellow called “Blonde,” and it’s safe to say we’re ordering multiple pairs immediately.

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The Cloud 6 shoe, which retails for $150 and is offered in both men’s and women’s styles, first debuted in March 2025 as the latest version of On’s internet-loved Cloud silhouette. In the first month of its release, it was already garnering fame on TikTok — where the brand is a regular favorite amongst sneaker enthusiasts. New-and-improved features of the shoe include a redesigned sockliner, a wider opening for a more inclusive fit, enhanced durability, a slightly tweaked shape for further reduction in pronation, a greater number of CloudTec “pods” in the midsole (this being an instantly recognizable marker of the On brand) for more responsiveness, and higher traction. On calls the Cloud 6 its “all-day signature shoe,” which confirms you can totally wear it around the clock — from your shift at work to the gym to drinks with friends — and even venture so far as to match the “Blonde” colorway to your most-worn dresses, seeing as how it’s just subtle enough to act as a sartorial chameleon.

You Can Now Buy the TikTok-Loved On Cloud 6 Shoes in Butter Yellow

On Cloud 6 Shoes in “Blonde”

$150

Buy Now at on

Looking for even more styling inspiration for your butter-yellow On Cloud 6 sneakers? We see it working hand in hand with breezy linen trousers for your Euro Summer trip, as well as a tenniscore-inspired outfit on and off the court: powered by a pleated tennis skirt and a cardigan tied around your shoulders. Into midi A-line skirt and camisole pairings lately, as all the cool girls are? The sneaker will inject some instant sportiness when added there. While that combination may seem like an odd pairing, just take note from the eye-catching sneakers-plus-dress mashups that hit the spring 2025 runways of labels like Loewe, Cecilie Bahnsen, Proenza Schouler, and Coach. Some of the sneakers designers styled with dresses and skirts were of the chunky, sporty variety, but On’s Cloud 6 is streamlined and lightweight enough to be even more dress-friendly.

How to Style On Cloud 6 Shoes for Women

Styled with: Beyond Yoga Score Pleated Minidress ($128), Aritzia Tna Tennis Cardigan ($128), Sporty & Rich New York ’94 Baseball Cap ($65), and Urban Outfitters Athletic Striped Scrunch Crew Sock ($12).

On’s Cloud 6 color launch in the ultimate hue of summer is more proof of the fact that the sportswear brand is continuing its meteoric rise. Last year, Footwear News reported on it moving aggressively into the tennis space, while also being embraced by non-athletes who appreciate On’s shoes for their innate “cool” factor. It’s also harnessed recent popular appeal by tapping Zendaya as a brand partner. In the luxury fashion space, On made waves by teaming up with Loewe, which helped it bestow the designer treatment on the Cloudtilt model: through the Cloudtilt Loewe and Cloudtilt Loewe 2, the latter of which was deemed the hottest product for Q2 of 2024 by the Lyst Index. This collaboration shows no signs of slowing down, since just a week ago the Cloudventure Loewe 2 hit the shelves and was accompanied by well-deserved fanfare.

four different on sneakers in bright shades stacked one on top of the other on a blue surface

On’s Cloud 6 shoe merges comfort-driven design and trendy colorways. Courtesy Anthropologie

While stars haven’t yet been seen out and about in the On Cloud 6 shoes’ “Blonde” variation — it just launched, after all, and no one can move that fast (even in On sneakers!) — the brand has had a loyal celebrity following for many years. Last June, Jill Biden donned a white pair of low-pro On shoes in conjunction with a bright-blue pantsuit; Emily Ratajkowski, Gisele Bündchen, and Lucy Hale, too, have walked around the streets in various trusty On styles.

US First Lady Jill Biden walks on the tarmac upon arrival at Raleigh-Durham International Airport in Morrisville, North Carolina, early on June 28, 2024.

Jill Biden walks on the tarmac upon arrival at Raleigh-Durham International Airport in Morrisville, North Carolina, on June 28, 2024. She’s wearing none other than On sneakers to infuse essential comfort into her otherwise formal attire. Courtesy MANDEL NGAN/Getty Images

Ready to invest in the shoe you likely won’t want to take off all summer: packing it into your overnight bag for every vacation, putting miles on it outside or on the treadmill, and even making it complement date night ‘fits? Shop the On Cloud 6 sneaker in its newest, butter-yellow iteration below.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

You Can Now Buy the TikTok-Loved On Cloud 6 Shoes in Butter Yellow

On Cloud 6 Shoes in “Blonde”

$150

Buy Now at on

Other Popular On Shoes Styles to Buy Now

You Can Now Buy the TikTok-Loved On Cloud 6 Shoes in Butter Yellow

On Cloudsurfer 2 Shoes

$160

Buy Now at on

You Can Now Buy the TikTok-Loved On Cloud 6 Shoes in Butter Yellow

On The Roger Advantage Shoes

$140

Buy Now at on

You Can Now Buy the TikTok-Loved On Cloud 6 Shoes in Butter Yellow

On Cloudtilt Shoes

$160

Buy Now at on

Why Trust Footwear News

For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research to find quality, long-lasting items. 

More About WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska frequently covers new footwear releases and updates on archival styles, including those in the On universe.

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