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On’s Latest Collab With Erewhon Wants to Outfit You for a Different Kind of Run — the One to the Grocery Store

Two colorways of a limited-edition Cloudsurfer Max sneaker are joined here by Cali-cool apparel spanning running shorts, hoodies, loose tees, and sports bras.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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May 28, 2026, 11:36am

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on x erewhon cloudsurfer max shoe photographed in a shopping basket with fresh produce; model wearing on x erewhon sports bra and shorts in a supermarket aisle

Courtesy On, Erewhon

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Shop On x Erewhon for Summer 2026

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On Cloudsurfer Max Erewhon

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Running giant On’s latest collaborator isn’t Zendaya. We’ll give you a hint: It’s a mecca for $20-plus smoothies, internet-breaking hot food bar options, and water that’s somehow more oxygenated than your typical H2O. None other than Erewhon has signed on with Swiss sports brand On for a “multi-year partnership spanning product, community, and culture,” according to a press release.

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What’s on tap? A co-branded, golden sea moss–powered juice concocted with enhanced recovery in mind, an On x Erewhon Wellness Club rollout that promises exclusive training events for Los Angeles’ wellness-obsessed, and, what we’re most excited about, a curated apparel and footwear collection made for runners who don’t skimp on style while pursuing personal records.

Available as of May 28, the On x Erewhon fashion capsule can be shopped directly at on.com. Amidst the online shelves, you’ll discover easy-on-the-eyes colorways invigorated by unexpected pops of orange (per On, these take a page from “Erewhon’s organic fresh produce displays”).

Buy on’s new collection with erewhon

Courtesy On, Erewhon

The marquee offering is undoubtedly a refreshed Cloudsurfer Max shoe for men and women. I, dear reader, have long been faithful to my own, non-grocery-store-related pair since first testing it for Footwear News last summer. Here, every technicality I’ve come to appreaciate in the sneaker remains intact — from that ultra-plush superfoam cushioning to the sequentially collapsing midsole for optimal weight transfers.

shop quick

On Cloudsurfer Max Erewhon

$200

Buy women’s at on

$200

Buy men’s at on

Price upon publish date of this article: $200

get in white

On Cloudsurfer Max Erewhon

$200

Buy women’s at on

$200

Buy men’s at on

Price upon publish date of this article: $200

What changed: The overachieving stepper now displays tonal Erewhon branding on the upper, outsole, and insole alike, because the circa-1966 institution has always been about subtly showing off your status, one shopping tote (or running shoe purchase) at a time.

Made breathable and highly wearable — courtesy of that mesh fabric, next-generation eyestays, grippy sole, and construction that delivers gentle landings — the On Cloudsurfer Max Erewhon can be snagged in Ivory or Black. Most sizes are still in stock at the time of this writing, but the collaborators’ joint and individual virality will almost certainly make those dreaded “sold out” notifications crop up sooner rather than later.

Courtesy On, Erewhon

That being said, grab the Cloudsurfer Max fast if you want to fuel your casual neighborhood runs, long-distance marathon training, and every activity in between with a sneaker that’s performance-driven and fashion-forward in equal measure. Then, proceed to fuel your body with something green (may we suggest On and Erewhon’s vitamin-loaded juice?).

Of course, you can’t power up the Strava app before getting dripped out for your run from head to toe, so, besides the much-anticipated footwear drop, On and Erewhon have also put their heads together on a slew of clothing silhouettes for the style-savvy athlete.

The 2-in-1 Shorts for men come with built-in tights that have a pocket for keeping tech out of your hand and by your side. The heavyweight and unisex Collective Hoodie, meanwhile, is a cool-weather savior — boasting Erewhon embroidery that you have to squint to see (that’s the point). As for the performance T-shirts in the lineup, the oversized, moisture-wicking beauts are meant to turn heads in their color-happy Turmeric iteration.

On 2-in-1 Shorts Erewhon

$120

Buy Now at on

Price upon publish date of this article: $120

On Collective Hoodie Erewhon

$160

Buy Now at on

Price upon publish date of this article: $160

On Performance-T Erewhon

$100

Buy women’s at on

$110

Buy men’s at on

Price upon publish date of this article: $100, $110

For a women’s shirt that’s less cropped and more cozy, go with the Club Collective-T alternative (“Erewhon is an anagram of going ‘nowhere,’ but this tee’s built to go anywhere,” On cheekily shares). It can withstand all kinds of climate conditions and differentiates itself by way of run-inspired embroidered eyelets. And if you happen to prefer all things body-skimming and aerodynamic, don’t miss your chance to score the duo’s Performance Bra and Short Tights set, too: supportive, stretchy, and ready to move with you.

On Performance Bra Erewhon

$85

Buy Now at on

Price upon publish date of this article: $85

On Short Tights Erewhon

$100

Buy Now at on

Price upon publish date of this article: $100

Seeking an upgraded catchall for groceries and beyond? On x Erewhon’s Cargo Pack marvelously repels water, comes with wear and tear–resistant handles crafted out of Swiss Seil rope, and has a 60-liter capacity for housing your just-acquired Cloudsurfer Maxes, healthy snacks, and workout gear while on the go.

On Club Collective-T Erewhon

$80

Buy Now at on

Price upon publish date of this article: $80

On Cargo Pack Erewhon

$120

Buy Now at on

Price upon publish date of this article: $120

A lightweight cap rounds out the release, benefitting from runner-friendly perks like a sweat-eliminating band, a curved brim that maintains visibility, and laser-cut ventilation ports.

On Lightweight Cap Erewhon

$60

Buy Now at on

Price upon publish date of this article: $60

Whether you’re suiting up in On’s most surprising partnership to date for a jog or a supermarket jaunt, one thing’s guaranteed: You’ll look appetizing every mile (or aisle) of the way.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on the season’s trendiest footwear collaborations and the best ways to shop them online.

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On’s Latest Collab With Erewhon Wants to Outfit You for a Different Kind of Run — the One to the Grocery Store

Recent Articles by Stacia Datskovska

Shop On x Erewhon for Summer 2026

On Cloudsurfer Max Erewhon

On Cloudsurfer Max Erewhon

On 2-in-1 Shorts Erewhon

On Collective Hoodie Erewhon

On Performance-T Erewhon

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On Cargo Pack Erewhon

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On Cloudsurfer Max Erewhon

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