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These Celeb-Loved Shoes Are Currently 50% Off at Vivaia’s End-of-Season Sale
Get the exact chic flats and dainty sandals worn by Selena Gomez, Emma Roberts, and Scarlett Johansson.
By Stacia Datskovska Plus Icon
Senior Commerce Writer for WWD
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July 14, 2025, 2:07pm
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Top Summer Shoes to Buy During Vivaia’s End-of-Season Sale
Vivaia Juliet Pro Square-Toe Block Heel Sandal
Buy Now at vivaia $109 Jump to Details
Vivaia Aria 5° Pointed-Toe Ballet Flat
Buy Now at vivaia $69 Jump to Details
Vivaia Julie Pro Almond-Toe Chunky Heel
Buy Now at vivaia $149 Jump to Details
Vivaia Margot 2.0 Square-Toe V-Cut Flat
Buy Now at vivaia $79 Jump to Details
Vivaia Isadora AdaptAll Soft Footbed Sandal
Buy Now at vivaia $69 Jump to Details
Vivaia Izzy Slip-On Footbed Sandal
Buy Now at vivaia $59 Jump to Details
Vivaia Jade Pro Square-Toe Block Heel Sandal
Buy Now at vivaia $99 Jump to Details
Vivaia Laura Square-Toe Wedge Sandal
Buy Now at vivaia $69 Jump to Details
Vivaia Melody Square-Toe Chunky Heel
Buy Now at vivaia $79 Jump to Details
View more +
Summer is at its apex right now, which means you’ve probably planned a trip or two for the latter half of the season — making it an ideal time for a chic footwear upgrade that you can easily pack in your carry-on. If you’re on the hunt for trendy sandals, loafers, comfortable Mary Janes, and chunky-plus-supportive heels, affordable shoe brand Vivaia is currently hosting its End-of-Season Sale, with deals of up to 50 percent off on styles worn by all the celebrities you know and love.
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The Laura Square-Toe Wedge Sandal from Vivaia, pictured here, is joined by a wide range of chic summer footwear that’s currently 50 percent off. Courtesy Vivaia
We rarely see summer sales with half-off markdowns as early in the season as mid-July, so this is major news. And Vivaia’s on-sale picks aren’t just long-forgotten styles — they’re fresh bestsellers with thousands of five-star reviews to their name and plenty of A-list clout. The Aria 5° Pointed-Toe Ballet Flat, for instance, was donned by Emma Roberts; she chose the checker print for an extra dose of warm-weather preppiness, which was only elevated by her striped blouse, oversized sunnies, and Prada tote bag. Now, the Aria 5° is a whopping $60 off, meaning you can indulge in its fool-proof arch support and timeless French-girl aesthetic without breaking the bank.
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Craving a bit of a height boost to ensure your newly purchased linen dress or work trousers don’t skim the ground? Take it from Scarlett Johansson and invest in Vivaia’s Juliet Square-Toe Block Heel Slide. The actress matched the shoe’s black colorway to a charcoal-hued blazer, vest, and pants for an event, but you can also infuse some color into your ‘fits with the style’s pink crochet version (summer, after all, is an excuse for vibrancy).
The steal-worthy discounts don’t stop there, though. Amidst Vivaia’s sale section, you’ll also find the Margot 2.0 Square-Toe V-Cut Flat that Aubrey Plaza once stepped out in; the sensible Julie Pro Almond-Toe Chunky Heel that’s favored by both Selena Gomez and Jenna Ortega (likely not only because of how pretty it is but also based on the shoe’s comfortable block heel, foam insole, and versatility for all kinds of occasions); and the Melody Pro Square-Toe Chunky Heel, seen on Naomi Watts and highly rated by Vivaia customers for its ability to fuse all-day stability (thanks to that weight-distributing heel) with tasteful, classic looks.
Though the brand turned five last month and thus boasts a half-decade history of creating headline-generating footwear (over two and a half million pairs of Vivaia shoes have been sold since 2020), it really took off this past spring when Bella Hadid wore the now-viral Cristina Square-Toe Lace-Up Satin Sneakerina not once but twice, with another version of the ballet sneaker also being embraced by Charli XCX in short order. As the first machine washable satin sneaker on the market, the Cristina made major waves: selling out four times in the span of less than two months and inciting even more buzz when it was re-released in 2025’s trendiest shades and materials, like butter yellow and mesh. In the past five years, Vivaia has been worn by A-listers from Oprah Winfrey and Selena Gomez to Katie Holmes, Alexa Chung, Joey King, Ella Emhoff, and Lindsay Lohan.
Jenna Ortega in New York City on August 18, 2024, wearing Vivaia’s Julie Pro Almond-Toe Chunky Heel. Courtesy Gotham/Getty Images
Ready to level up your easy-breezy summer outfits with Vivaia’s roster of on-trend offerings, for up to 50 percent off? Ahead, the best silhouettes and colorways to grab before the sale comes to an end. Bonus points: A few of these cult-fave picks are similarly marked down at Nordstrom in honor of the retailer’s huge Anniversary Sale, giving Nordstrom cardholders the added benefit of shopping them while racking up points to redeem later.
Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.
Vivaia Juliet Pro Square-Toe Block Heel Sandal
$109 $139 22% off
Though the Juliet style we mentioned Scarlett Johansson wearing with menswear-inspired coordinates was a previous version of this shoe, its updated take flaunts the same exact colorway (a slighly shimmery black). The Juliet Pro heel is smart, graceful, and also subtle enough to act as a kind of sartorial chameleon with a comfortable, two-inch heel. Its knit upper is crafted out of recycled plastic bottles, paying dividends in breathability and lightness. A trending square-toe design, cushioned arch support, and moisture-wicking insole make the sandal something to turn to when you want to leave a lasting impression at a formal event. With a wedding guest dress in a brighter shade, the shoe will do its best work.
Vivaia Aria 5° Pointed-Toe Ballet Flat
$69 $129 47% off
$69 $129 47% off
Loved by Emma Roberts, the Aria 5° is a pointed-toe beauty that, unlike many comparative flats, won’t leave you with blisters or soreness at the end of a long day on your feet. With the comfort levels of a sneaker, the flat has an added heel patch for extra wearability, a slim yet supportive outsole, and a knit upper that will curb sweat even in 100-degree weather. Wear it alongside monochrome corp-core attire for a pop of color or contrast with your favorite pair of baggy jeans.
Vivaia Julie Pro Almond-Toe Chunky Heel
$149 $189 21% off
If both Selena Gomez and Jenna Ortega have given this heel a seal of approval, you know it will absolutely transform your summer style. The pictured beige-and-black colorway is the very one that attracted the attention of the two celebs: Gomez putting it on with a flowery sundress and Ortega taking an edgier route, leather bra top and black mesh socks in tow. This means one thing — whether your aesthetic leans more “brat summer” grunge or Audrey Hepburn–approved coquette, you’ll find yourself reaching for the shoe time and time again. It’s got ample space for your toes to move around without feeling constricted and a block heel that will eliminate aches common to stilettos. All in all, the Julie Pro is a lovely choice for transitioning from your nine-to-five office grind to al fresco, post-work drinks with pals.
Vivaia Margot 2.0 Square-Toe V-Cut Flat
$79 $129 39% off
Aubrey Plaza took her special-occasion ensemble of dark-wash jeans, a black turtleneck sweater, and a bulky suede jacket to new heights with the ivory-and-black version of this flat. Want to go bolder in honor of your upcoming Euro Summer trip? The stylish stepper comes in more varieties than we can count, including this green hue, pink chevron, leopard print, and mesh. It’s called the Margot 2.0 because it was recently upgraded to included a heel cushion that makes blisters a thing of the past, while also dishing out comfort via a shock-absorbing midsole, a flexible upper, and an overall design that accommodates wide feet and bunions. PS: The shoe folds in half and is machine washable, like all other Vivaia flats.
Vivaia Isadora AdaptAll Soft Footbed Sandal
$69 $139 50% off
Craving a summer shoe that’s airy and cozy enough to walk 30,000 steps a day in? Enter: Vivaia’s Isadora AdaptAll Soft Footbed Sandal, which is just the thing for a getaway during which you plan to chill by the pool, walk on the beach, and hit the streets for some evening revelries. With its soft knit upper, two adjustable straps that fit any foot shape, dual-density PU footbed, deep heel cup, and anti-slip outsole, you can showcase the Isadora in any context (even those involving water, considering the sandal’s easy-to-clean, waterproof sole).
Even More Bestselling Women’s Shoe Styles to Shop During the Vivaia Sale
Vivaia Izzy Slip-On Footbed Sandal
$59 $122 52% off
Vivaia Jade Pro Square-Toe Block Heel Sandal
$99 $119 17% off
Vivaia Laura Square-Toe Wedge Sandal
$69 $139 50% off
Vivaia Melody Square-Toe Chunky Heel
$79 $159 50% off
How to Wear Vivaia’s Top Summer Shoe Styles
How to Wear Vivaia’s Julie Pro Almond-Toe Chunky Heel for Summer Date Nights: French Connection Whisper Sleeveless Blazer Dress, $89.99; Marc Jacobs The Clover Shoulder Bag, $165.99; Open Edit Polished Teardrop Stud Earrings, $19.99 Courtesy Manufacturers
How to Wear Vivaia’s Isadora AdaptAll Soft Footbed Sandal for Summer Errand Runs: Vince Square Neck Tank, $159.99; Frame The Easy High Waist Cutoff Shorts, $151.99; Herschel Supply Co. Heritage Twill Tote, $59.99; Tom Ford Bruce Navigator Sunglasses, $319.99
Courtesy Manufacturers
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For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research to find quality, long-lasting items.
More About WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.
Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska frequently covers sales on celebrity-worn shoe styles, including those by Vivaia.
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