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Vivaia’s Selena Gomez–Worn Mary Jane Is Now Podiatrist-Approved — Shop It Here, Plus Other Styles That Treat Feet Right

The brand behind the TikTok-viral "sneakerina" just announced that it earned the American Podiatric Medical Association's Seal of Acceptance.

By Stacia Datskovska Plus Icon

Stacia Datskovska

Senior Commerce Writer for WWD

Recent Articles by Stacia Datskovska

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January 28, 2026, 1:53pm

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model wearing vivaia's mary janes in an almond-colored mesh finish; a pair of vivaia boots in a light brown color pictured, with one standing upright and the other on its side

Courtesy Vivaia

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Shop Some of Vivaia’s Podiatrist-Approved Shoe Picks

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What do legacy footwear giants adidas, Brooks, New Balance, Nike, and Puma have in common with It-girl-magnet, circa-2020 brand Vivaia? Every last one of them now has the American Podiatric Medical Association’s Seal of Acceptance, with Vivaia joining this club less than a week ago — effectively making its pieces even worthier of your time and money.

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What this distinction means in layman’s terms? The shoe destination whose top-selling styles have been spotted on everyone from Bella Hadid to Oprah can now say with full confidence that over 10 of its offerings are beneficial to feet. Per the APMA itself, a foot health authority representing 15,000 podiatrists, “the seal is granted to a product after [being evaluated on whether or not it]… allows normal foot function and promotes quality foot health. Additionally, evidence of usefulness and safety must be established.” The Vivaia shoe models that are now APMA-accepted stand out from the crowd thanks to features like cushioned EVA foam outsoles, roomy toe boxes, and impressive arch support — not to mention being machine washable in many cases and instantly leveling up looks from the casual to the fancy with their trend-aligned appeal.

Buy the styles that made the cut

One of the most popular Vivaia silhouettes that received a blessing from podiatrists is the Margot Mary Jane: a square-toe darling that’s available in 18 distinct colorways and now comes with an updated strap that prioritizes all-day comfiness to an even greater extent. The stepper’s knit upper — whether you choose it in the timeless, Valentine’s Day–adjacent Ruby Red or the dual-toned Nude Peach & Black — is made from recycled plastic bottles while being incredibly lightweight. What’s more, its supportive insole is composed of mugwort (yes, you heard that right), which gives it naturally deodorizing and moisture-wicking powers. As for that outsole? Don’t let its low-pro nature fool you; Vivaia has made sure it will keep you stable on any surface you might encounter.

Vivaia Margot Square-Toe Mary Jane

$139

Buy Now at vivaia

Price upon publish date of this article: $139

None other than Selena Gomez has already jumped on the Margot bandwagon, being seen in the hot commodity as recently as January 22, 2026, a date on which she took the Almond Mesh iteration of the shoe out for a spin — in all of its quiet luxury–coded, breathable glory. We’ve been in this industry long enough to say with certainty that footwear capable of receiving vital placements on A-listers and checking all the boxes when it comes to caring for your comfort is a rare bird, one you shouldn’t think twice about capturing by adding the Vivaia Margot to cart today.

Other expert-vetted Vivaia picks that now have a fresh APMA stamp on them include the chunky-heeled Julie Arch Pro that was donned overtop edgy, sheer socks by Jenna Ortega; the Emma Roberts–worn Margot 2.0 flat that lacks a strap but otherwise mimics the Margot’s preppy-chic looks; and countless other options across boots, penny loafers, and even mesh sneakers that are ideal for exploring a new city without sacrificing your stylish sensibilities.

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Bad news: The Christina Satin Sneakerina from the brand, which successfully harnessed last year’s ballet sneaker obsession, did not make the cut, and neither did its also-satin Yanka and Yancy versions sported by the likes of Julia Roberts, Lola Tung, and Charli XCX. Good news: When I tested out the Christina myself during NYFW, I came away from the experience feeling that it was more than “capable of carrying you through a 10,000-steps kind of day.” What this means: There’s not a single Vivaia shoe out there that doesn’t have your feet’s best interests in mind.

While the styles you have on your wishlist might still be fully stocked on the Vivaia site, know that this won’t be the case for long. Its “sneakerina” lineup, for example, has sold out more than five times last spring, and the fact that the label just tapped a new creative director — Alan Buanne — to helm product development and sharpen global brand image means Vivaia shows no signs of slowing down its meteoric rise.

The WWD Shop team is along for the ride and hope you are, too. (Your seasonal aesthetic, and the soles of your feet, will thank you.)

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Shop More American Podiatric Medical Association–Accepted Shoes From Vivaia

Vivaia Julie Arch Pro Almond-Toe Heel

$179

Buy Now at vivaia

Price upon publish date of this article: $179

Vivaia Allday Unisex Slip-On Mesh Sneaker

$159

Buy Now at vivaia

Price upon publish date of this article: $159

Vivaia Margot 2.0 Square-Toe Flat

$129

Buy Now at vivaia

Price upon publish date of this article: $129

Vivaia Ivana Walker Pro Hybrid Penny Loafer

$139

Buy Now at vivaia

Price upon publish date of this article: $139

Vivaia Ryan Pro Square-Toe Ankle Boot

$149 $179 17% off

Buy Now at vivaia

Price upon publish date of this article: $149

Vivaia Mabel Square-Toe Flat

$129 $139 7% off

Buy Now at vivaia

Price upon publish date of this article: $129

Vivaia Megan Square-Toe Chunky Heel

$179

Buy Now at vivaia

Price upon publish date of this article: $179

Vivaia Everly Platform Boot

$229

Buy Now at vivaia

Price upon publish date of this article: $229

Why Trust Footwear News

For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research to find quality, long-lasting items.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska frequently covers It-girl-approved footwear brands worth readers’ time and money.

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Vivaia’s Selena Gomez–Worn Mary Jane Is Now Podiatrist-Approved — Shop It Here, Plus Other Styles That Treat Feet Right

Recent Articles by Stacia Datskovska

Shop Some of Vivaia’s Podiatrist-Approved Shoe Picks

Vivaia Margot Square-Toe Mary Jane

Vivaia Julie Arch Pro Almond-Toe Heel

Vivaia Allday Unisex Slip-On Mesh Sneaker

Vivaia Margot 2.0 Square-Toe Flat

Vivaia Ivana Walker Pro Hybrid Penny Loafer

Vivaia Ryan Pro Square-Toe Ankle Boot

Vivaia Mabel Square-Toe Flat

Vivaia Megan Square-Toe Chunky Heel

Vivaia Everly Platform Boot

Related Articles

Vivaia Margot Square-Toe Mary Jane

Shop More American Podiatric Medical Association–Accepted Shoes From Vivaia

Vivaia Julie Arch Pro Almond-Toe Heel

Vivaia Allday Unisex Slip-On Mesh Sneaker

Vivaia Margot 2.0 Square-Toe Flat

Vivaia Ivana Walker Pro Hybrid Penny Loafer

Vivaia Ryan Pro Square-Toe Ankle Boot

Vivaia Mabel Square-Toe Flat

Vivaia Megan Square-Toe Chunky Heel

Vivaia Everly Platform Boot

Why Trust Footwear News

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Meet the Author

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